Whitespark Blog
Local SEO
Why Local Rank Tracking is Still Valuable in 2017
Dan Leibson recently wrote a post about some weaknesses he noticed with tracking local rankings using the UULE parameter to set the location. He says: “If…
04/28/2017
Reviews
8 Awesome & Easy Ways to Encourage Customer Feedback
Every business owner wants more online reviews. They help with brand trust, rankings, having an edge over the competition, etc. But the fundamental principle of stimulating…
03/14/2017
12/14/2016
Citations, Tools
What Happens When You Cancel Yext?
This post is part 1 of a 2-part series: What Happens When You Cancel Yext? (this post) What Happens When You Sign Up for Yext? Citations continue…
11/21/2016
PPC
10 Ways to Drastically Improve Your Small/Local Business Adwords Campaigns
Advertising with Google Adwords can be a mixed bag for small business owners. There’s tremendous potential for getting your products and services in front of targeted…
07/15/2016
Google Business Profiles
How to get Google Calendar events in the search results
Have you ever seen those event listings in the search results and wondered how you can get them? Do you organize events, either online or offline…
04/18/2016
Reviews
How To Do Review Audits That Turn Clients’ Worst Reviews Into Actionable Solutions
I confess, I’m a restaurant review addict. Weird as this may sound, I fritter away all kinds of free time reading the reviews of famous restaurants…
08/14/2015
