The Definitive Guide to Google Business Profile Optimization

What you need to know to optimize your Google Business Profile (formerly Google My Business listing).

Jessie Low

Last Updated: April 22, 2022

Introduction to Google Business Profiles (GBP)

We’ve compiled our top Google Business Profile (formerly Google My Business) resources into one mega guide to help you learn how to optimize your profile to convert searchers into customers and grow your local search visibility. 

What is Google Business Profile (GBP)? 
Google Business Profile is a free tool that allows business owners to engage with customers on Google. With a Google Business Profile you can easily connect with searchers across Google Search and Maps.

The benefits of GBP:

  • Improved rankings – For local search queries Google will show Business Profiles in the search results. Optimized, well maintained profiles are likely to show up higher in the results. (Proximity aside).
  • Increased visibility – With a Google Business Profile you can now show up for local results in the local pack, local finder and Maps, as well as organic search results. For many businesses this means an increase in visibility. 
  • Enhanced brand recognition – A fully optimized GBP can provide searchers all the information they need right in search results. As a brand, you can control how your business is presented through the data you share.  

Own Your Branded Search Results

You can control how your business is presented for branded searches with the data you share in your GBP, reviews, images, feature use, and your website content. 

A lot of businesses or SEO’s find the constant changes in this product to be both confusing and frustrating. We’ve put together this guide to optimizing your Google Business Profile so you can take advantage of this product to benefit your business, own your branded search results, and earn more customers.

Anatomy of a Google Business Profile

Below is the anatomy of a Google Business Profile (GBP). See the corresponding chapters to find tips on how to take advantage of the  features available.


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