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Reputation Builder Helps You Get More

Google Reviews

plus reviews on other sites and website testimonials

Make customer experience the backbone of your business through reviews and direct feedback. Reputation Builder enables insights, empowers marketing, and helps grow your business. Manage your online reviews and customer feedback all in one place to drive sales up for your business.


Grow Your Business Through Your Customers

Leverage the power of your brand and market your business through your customers. Reputation Builder helps you build a continuous cycle of customer feedback and reviews that you can use to convert more customers. Drive your sales up with Reputation Builder.

Connect & Get Reviews

Our automated platform helps you engage with customers and strengthen your relationship with proactive requests to generate feedback and reviews. Using email or SMS, we’ll deliver an eye-catching, branded request that makes it easy for your customers to connect with you.

Monitor, Listen, Respond

Monitor the review sites that matter to your business and are critical to your industry. Receive daily updates and email notifications for new reviews, so you can listen, manage, and respond to customers in real-time.

Build A Better Business

Reviews are becoming more transactional and customers expect a response. Connect with your customers, gain valuable insights on what matters most to them, and solve issues for unhappy customers. Build stronger relationships cultivate brand loyalty, and capture your next customer in the process.

Boost Your Online Reviews

Monitor the review sites that matter to your business and that are critical to your industry. Receive daily updates and email notifications for new reviews, ratings, and feedback, then listen, manage, and respond to your customers in real-time.

 Monitor over 100+ review sites like Google, Facebook, BBB

 Capture Net Promoter Score, and see your overall performance

 Monitor and reply to Google Questions and Answers

 Respond directly to Google Reviews and Facebook Recommendations

 Email notifications for new feedback and reviews

Engage With Customers & Get Reviews

Capture more feedback, engage more customers, and build more reviews. Connect with customers directly via email or SMS, gain insights on their experience, directly resolve complaints, make improvements to your business, and ultimately earn a loyal customer.

Use our 1st-party review process to reduce negative reviews and connect directly with unhappy customers that rate their experience low. Capture more positive reviews on your 3rd-party review sites by directing happy customers who rate their experience high to your top online review sites.

 Automated requests & reminders

 Branded & beautiful designs

 Request 1st-party & 3rd-party reviews

 Dive deeper into customer experiences with survey questions

 Choose a request that aligns with your company’s review strategy

Flaunt Your Reviews Using the Review Widget

Market Your Customer’s Experience

Use customer feedback and reviews on your website to showcase your excellence, while creating unique and relevant content for your site. Dominate search results in Google and stand out thanks to more reviews, and location pages that rank.

 Display 1st-party (testimonials) & 3rd-party reviews

 Display owner responses to reviews

 Conversion Pop-up for social proof to land new customers

 Improve your SEO, website content & local citations

Gain Insights Into Customer Satisfaction

Track your performance and bring clarity to your customers experience. Armed with our reporting suite you’ll establish a company benchmark, monitor and grow your Net Promoter Score, review ratings, survey scores, engagement and more!

 Details reports to track reviews, ratings, feedback & more

 Full visual reporting suite 

 Advanced filtering options

 Exports to PDF and CSV files

 Automated report delivery to your inbox

Powerful Platform Features

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Easily Add Customers

Add customers in seconds or automatically to request feedback and reviews with ease.

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Automated Process

The platform handles all of the requests, reminders, personalized content, and more to engage your customer and save you time.

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Market Your Reviews

Add the Review Widget, Conversion Pop-up, and Review Badge to your site to market your customers experiences, and improve your SEO. Make your reviews win over your next customer.

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Manage & Respond

Get notifications for new feedback, reviews, and more. Then respond directly from your customer activity dashboard for easy and quick communication.

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Your Branding

Make all your emails pop with your brand colors, logo, images, and fully customized brand messaging in all your emails.

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Reporting & Insights

Get the data and insights you need to improve your business, track and grow your Net Promoter Score, see all your review ratings, survey scores, and understand your reputation.

Plans & Pricing

Prices are in USD


per location

3,000 Email Requests
(100 per day)

Up to 3,500 New Customers Monthly

300 SMS Text Message Credits

10 Sites for Review Monitoring

Start Free Trial
Best for: the savvy marketer who wants the added functionality to reach customers beyond email.
  • Performance & Review Reports - Insights Report
  • Review Widget
  • Custom Survey Questions
  • Conversion Pop-Up
  • Google Q&A Monitoring
  • Twitter Monitoring
  • Outbound SMS Text Requests
  • TextBack Inbound Requests
  • Social Sharing
  • Auto-Tagging
  • Inbox


Request Pricing

From 2 to 1,000’s of locations we can help simplify your reputation management strategy. Ready to capture more feedback, engage more customers, and build more reviews?

Get Quote
Best for: Multi-location and agency businesses that have varying needs across locations, and need to customize their plans.
  • Performance & Review Reports - Insights Report
  • Review Widget
  • Custom Survey Questions
  • Conversion Pop-Up
  • Google Q&A Monitoring
  • Twitter Monitoring
  • Outbound SMS Text Requests
  • TextBack Inbound Requests
  • Social Sharing
  • Auto-Tagging
  • Inbox

*Our 14-day free trial offer is valid only for a maximum of 10 business locations.

Frequently Asked Questions

Visit our Help Centre for in-depth articles on getting started, reporting features, and more.

Download a copy of the Reputation Builder Overview and Features PDF

What kind of pricing do you offer for multi-location businesses?

Our platform is designed to help multi-location businesses manage their reputation, from 2 to 1000’s of locations, we can facilitate each business and set up your account with different places that best suit each location’s needs.

How does Reputation Builder capture, manage, and market reviews? (Download)
How long is your free trial?

14 days.

What are your request modes?

The Reputation Builder offers businesses three Request Modes to easily capture feedback and reviews from your customers.

Ultimate Request Mode is a 3-step process for your customer so that you can quickly capture complete customer experience data for your business including Net Promoter Score, Optional Survey Questions, Customer feedback (1st-party review/testimonial), and Reviews on 3rd-party sites (choose 2-4 sites).

Review Request Mode is a 2-step process to request Net Promoter Score, and Reviews on 3rd-party sites (choose 2-4 sites).

Direct Request Mode is a 1-step process to request Reviews on 3rd-party sites (choose 2-4 sites). Because Direct Mode gives customers direct access to your online review profiles we recommend only businesses with a known NPS over 80 consider using Direct Mode.

How does the feedback process look?

Great question, here’s a chart that shows a visual representation of how feedback flows.

What languages are available in Reputation Builder?

Reputation Builder is currently available in:


Please email support@whitespark.ca if you wish to activate a language option other than English for your customer facing pages and email alerts. The system dashboard and support is only available in English. Please allow 24 hours for the activation to be completed.