Whitespark Blog

Google My Business, Local SEO, News

Google Products Shake-Up: Is the Products Feature Moving to Merchant Center?

Post originally published - May 31, 2022. A few hours after we reported this widespread change to Google Business Profiles, the original Products functionality was restored.…

Uncategorized

How to Find the Google Place ID for any Google Business Profile

So you want to find your Google Place ID — maybe to use on a nifty local marketing tool, like our Google Review Link Generator 😁.…

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News, Tools

Local Rank Tracker Makes Differentiating Multi-location Rankings Easy

Whitespark recently added multi-item rank tracking to our Local Rank Tracker; a feature update that has received rave reviews from multi-location businesses and agencies who can…

Local SEO, On-Page SEO

Creative Strategies for Local Businesses to Convey E-A-T

We've heard about E-A-T (Expertise, Authoritativeness, and Trustworthiness) for major brands and Your Money or Your Life (YMYL) businesses - that usually have landing pages (i.e.…

Google My Business, Local SEO

Local Pack Update Allows Searchers to Interact with the Featured Map

Searchers can now interact with the map featured in the local pack. The map now displays zoom in and out buttons, as well as a button…

Google My Business, Reviews

How to Remove Fake Google Reviews

Post originally published - April 20, 2017. There have been some changes to how to report a fake or inappropriate Google review, and a new tool…