Whitespark Blog

Google My Business, Local SEO

Best Practices for Practitioner Listings on Google My Business (GMB)

A common question we get in Local SEO is how businesses that have practitioner listings should approach Google My Business. There is a lot of confusion…

News, Tools

The NEW Google mobile friendly test tool

Have you been using the Google Mobile Friendly test tool recently? Have you observed any changes? We got access to the latest version, which is slowly…

Reviews

How to Use Aggregate Review Schema to Get Stars in the Search Results for Local Businesses

Have you ever envied these review sites with the nice yellow stars in the search results, like Yelp, Angie’s List, HomeAdvisor and others? What if I…

Google My Business

How to get Google Calendar events in the search results

Have you ever seen those event listings in the search results and wondered how you can get them? Do you organize events, either online or offline…

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Links

Need Local Links? Try These 10 HARO Outreach Tips

You’re looking for publicity and for links, and reporters are looking for authorities to quote. Help a Reporter Out – also known as HARO – connects…

Local SEO

How to Find Opportunities for Local Link Building

Prospecting is critical to the success of any link building campaign because it lays the groundwork for everything else that follows; outreach, relationship building, mentions, and…

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