Whitespark Blog

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Whitespark’s New Local Rank Tracker!

Today, we are thrilled to launch our completely redesigned Local Rank Tracker. We have reworked every screen in the tool to make it look better, make…

Google My Business

Whitespark’s Super Fantastic Guide to Optimizing Google My Business

Post Navigation Getting Started Create a Listing Claim/Verify a Listing Request Ownership Bulk-Feeds Suggest an Edit Know This Place? Optimize Your Listing Business Name Primary Category…

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Local Mailbag

LocalMailbag: What Are the Critical Elements of a High Converting Local Contact Us Page?

Many businesses treat their contact page as just a place to put a plain old contact form or address, but it needs to be so much…

Google My Business, Local SEO

2020 Holiday Guide to Google My Business

This year, the holidays will look very different for most of us. The pandemic has affected us all in different ways and its effects are far…

Google My Business

GMB Feature Adoption & Trends: What We Learned From Studying 800,000 Listings

We recently hosted our first Local Search Summit and for the event we studied 800,000 Google My Business listings across 70 categories in 100 major cities…

Local SEO

Local Search Summit – Day 3

That's a wrap for Day 3 and our Local Search Summit is now complete!  Our last day included talks on reputation management, Local Services Ads, LinkedIn…