Whitespark Blog

News

Three Cheers For the New Whitespark Website

Sunshine, lollipops, rainbows and a new website!!! Awww yeah. We are super pumped to announce that we have upgraded our site and while we’ve kept our signature…

Google My Business, Local SEO

Best Practices for Practitioner Listings on Google My Business (GMB)

A common question we get in Local SEO is how businesses that have practitioner listings should approach Google My Business. There is a lot of confusion…

News, Tools

The NEW Google mobile friendly test tool

Have you been using the Google Mobile Friendly test tool recently? Have you observed any changes? We got access to the latest version, which is slowly…

Reviews

How to Use Aggregate Review Schema to Get Stars in the Search Results for Local Businesses

Have you ever envied these review sites with the nice yellow stars in the search results, like Yelp, Angie’s List, HomeAdvisor and others? What if I…

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Local SEO, Reviews

Disappearing Google Local Listings & Reviews – NOT an April Fool’s Joke.

This morning I noticed that our a Google search for our brand name no longer displayed the Knowledge Panel.   Checking for the listing in Maps, I…

Citations

Mozcon Local 2016 – Citation Investigation

Hey! Here’s my presentation from Mozcon Local 2016. I cover preliminary results from our research study on the data aggregators, moz local, yext, and manual citation…

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