Whitespark Blog
Google My Business, Local SEO, News
Offer Posts Get Prominent New “Deals” Tab on Mobile, Callouts in Maps App
If you manage a Google Business Profile, be it your own or a client's, you know the benefit of updating your profile with regular Offer Posts.…
04/26/2022
Links, Local SEO
Need Local Links in 2022? Try These 10 HARO Outreach Tips
Post Originally Published - Mar 16, 2016 Link building is often one of the most challenging areas for local businesses when it comes to their local…
03/16/2022
Google My Business, Local SEO
Local Pack Update Allows Searchers to Interact with the Featured Map
Searchers can now interact with the map featured in the local pack. The map now displays zoom in and out buttons, as well as a button…
02/25/2022
Local SEO, On-Page SEO
Guide to Core Web Vitals
In 2021 Google rolled out the Page Experience update and announced that these signals would be included as ranking factors. This initiative was designed to help…
02/25/2022
Local SEO, On-Page SEO
Core Web Vitals Impact on Google Business Profile Landing Pages
In 2021 Google announced it would include page experience signals as a ranking factor. Included in page experience signals are Core Web Vitals which help measure…
02/25/2022
Google My Business, Local SEO
2021 Holiday Guide to Your Google Business Profile
Last Updated: November 8, 2021 (Post originally published November 16, 2020) Over the past 20 months we’ve learned to adapt, pivot, and embrace flexibility when it…
11/08/2021