Whitespark Blog

Local SEO

5 Reasons Small Business Owners & Marketers Can’t Miss the 2021 Local Search Summit

Small business owners and local marketers rejoice! The Whitespark Local Search Summit is only 11 days away. This is THE local marketing event of the year…

Citations, Google My Business

Best Practices When Moving Your Business Location – GMB Listing Edition

Moving your business can come with a lot of stress, and if you’re in this situation, you are probably feeling overwhelmed with a million details. Because…

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Local SEO

Where to Be in 2021: Conferences & Events to Improve Your Local Marketing

Last updated on July 5, 2021 (Originally published December 17, 2019 by Jessie Low) There is no shortage of marketing conferences, webinars, and workshops to attend…

Google My Business, Reviews

Featured Reviews in GMB Listings Now Based on Most-Mentioned Place Topics

Google appears to be rolling out changes to the featured review section of Google My Business listings to feature reviews for the most-mentioned Place Topics. Before…

Google My Business

Whitespark’s Super Fantastic Guide to Optimizing Google My Business

Post Navigation Getting Started Create a Listing Claim/Verify a Listing Request Ownership Bulk-Feeds Suggest an Edit Know This Place? Optimize Your Listing Business Name Primary Category…

Local SEO, Whitespark Weekly

Why Do I See Different Rankings Than What My Rank Tracker Reports?

When it comes to rank tracking, the data is often misunderstood. A very common concern amongst business owners is, "I checked my rankings and see different…