Whitespark Blog

Google My Business

Whitespark’s Super Fantastic Guide to Optimizing Google My Business

Post Navigation Getting Started Create a Listing Claim/Verify a Listing Request Ownership Bulk-Feeds Suggest an Edit Know This Place? Optimize Your Listing Business Name Primary Category…

Reviews, Tools

Respond to Your Google Reviews in Reputation Builder

Reviews dominate consumer influence. Did you know that 89% of consumers read local businesses’ responses to reviews? If you aren’t responding to reviews, you’re missing an…

Local SEO, On-Page SEO

How to Rank in Cities Where you Don’t Have an Address

  Last Updated: October 18, 2018 (Originally Published - June 28, 2017) As a local business or service area business it is very common to want…

Citations

How to Build Citations if You Want to Hide Your Address

Not all local business owners want customers to show up at their door, but they all want customers to know about their business, and purchase their…

Reviews

How to Get Yelp Reviews That Won’t Get Filtered and Improve Your Rating

   Last Updated: September 7, 2018 Getting published reviews on Yelp is not easy. Yelp’s review filter is notoriously aggressive, and if a customer that isn't…

Reviews

How To Convert Local Searchers Into Customers With Reviews

This is my talk from MozCon 2018 turned into a blog post! Why Reviews Matter More Now Than Ever Before 1. Google is sending less traffic…