Whitespark Blog

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No more spreadsheets! Upgrading the intake to the Whitespark Listings service

“Oh an excel spreadsheet template, I’m really excited to fill this out. This feels great!” – said no one ever. Well today will be the last…

Google My Business, Local SEO, News

Google Products Shake-Up: Is the Products Feature Moving to Merchant Center?

Post originally published - May 31, 2022. A few hours after we reported this widespread change to Google Business Profiles, the original Products functionality was restored.…

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Links, Local SEO

Need Local Links in 2022? Try These 10 HARO Outreach Tips

Post Originally Published - Mar 16, 2016 Link building is often one of the most challenging areas for local businesses when it comes to their local…

News, Tools

Local Rank Tracker Makes Differentiating Multi-location Rankings Easy

Whitespark recently added multi-item rank tracking to our Local Rank Tracker; a feature update that has received rave reviews from multi-location businesses and agencies who can…

Local SEO, On-Page SEO

Creative Strategies for Local Businesses to Convey E-A-T

We've heard about E-A-T (Expertise, Authoritativeness, and Trustworthiness) for major brands and Your Money or Your Life (YMYL) businesses - that usually have landing pages (i.e.…

Local SEO, On-Page SEO

Core Web Vitals Impact on Google Business Profile Landing Pages

In 2021 Google announced it would include page experience signals as a ranking factor. Included in page experience signals are Core Web Vitals which help measure…