Whitespark Blog

PPC

10 Ways to Drastically Improve Your Small/Local Business Adwords Campaigns

Advertising with Google Adwords can be a mixed bag for small business owners. There’s tremendous potential for getting your products and services in front of targeted…

News

Three Cheers For the New Whitespark Website

Sunshine, lollipops, rainbows and a new website!!! Awww yeah. We are super pumped to announce that we have upgraded our site and while we’ve kept our signature…

Google My Business, Local SEO

Best Practices for Practitioner Listings on Google My Business (GMB)

A common question we get in Local SEO is how businesses that have practitioner listings should approach Google My Business. There is a lot of confusion…

News, Tools

The NEW Google mobile friendly test tool

Have you been using the Google Mobile Friendly test tool recently? Have you observed any changes? We got access to the latest version, which is slowly…

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Google My Business

How to get Google Calendar events in the search results

Have you ever seen those event listings in the search results and wondered how you can get them? Do you organize events, either online or offline…

Citations, Local SEO

What is a Local Citation for Local SEO?

Let’s first answer the question: “What is a local citation?”… A local citation is any mention of a local business out on the web, with or without a…

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