Whitespark Blog

Google My Business, Local SEO

From Zero to Local Ranking Hero – MozCon 2019

Get an inside look into the process, strategies, and tactics implemented to take a business from having zero web presence to ranking hyper-locally in 8 months.…

Citations, News

The Primary Data Aggregators Are Changing: Here’s What You Need to Know

Acxiom is going into retirement at the end of 2019, which leaves the 3 major primary data aggregators in the U.S. local search ecosystem: InfoGroup, Neustar Localeze,…

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Reviews, Tools

Introducing TextBack – The Industry’s First Inbound SMS Review Channel

Put the customer in control with our latest Reputation Builder feature - TextBack, an inbound SMS channel that gives your customers instant review access right from…

Reviews, Tools

Respond to Your Google Reviews in Reputation Builder

Reviews dominate consumer influence. Did you know that 89% of consumers read local businesses’ responses to reviews? If you aren’t responding to reviews, you’re missing an…

Reviews, Tools

Gain Actionable Insights into Customer Activity & Identify Themes in Feedback

Our latest Reputation Builder updates have been designed to help you take advantage of the rich customer experience data that is available in your account. Transform…

Local SEO, On-Page SEO

How to Rank in Cities Where you Don’t Have an Address

  Last Updated: October 18, 2018 (Originally Published - June 28, 2017) As a local business or service area business it is very common to want…