Whitespark Blog

Local SEO, On-Page SEO

How to Rank in Cities Where you Don’t Have an Address

  Last Updated: October 18, 2018 (Originally Published - June 28, 2017) As a local business or service area business it is very common to want…

Google My Business

Whitespark’s Super Fantastic Guide to Optimizing Google My Business

Post Navigation Getting Started Create a Listing Claim/Verify a Listing Request Ownership Bulk-Feeds Suggest an Edit Know This Place? Optimize Your Listing Business Name Primary Category…

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Google My Business

What to Call Your Google+ Maps My Business Places Listing Thingy

I’ve heard people refer to their Google listing in many different ways. Some people say Google Maps listing, Google My Business listing, Google Local listing, Google…

Reviews

How To Convert Local Searchers Into Customers With Reviews

This is my talk from MozCon 2018 turned into a blog post! Why Reviews Matter More Now Than Ever Before 1. Google is sending less traffic…

On-Page SEO, Reviews

Local Businesses: Get Review Snippets in Google with aggregateRating Schema

Review star rich snippets are a rather poorly understood feature of Google’s search results, especially for local businesses. There’s not a lot of clear information about…

Google My Business, Local Insider

All About the New Services Feature in GMB – Whitespark Local Insider

Google is continuing to roll-out even more features to the Google My Business dashboard. The latest addition is the Services section, which allows businesses to create…
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