Whitespark Blog

News, Tools

Competitor Tracking, Visibility Score & More Local Rank Tracker Features

We're thrilled to announce that latest updates and enhancements to our Local Rank Tracker are now live! Essential Rank Tracking Updates: Competitor Comparison Visibility Score New Rankings Overview…

Local SEO

Tips & Tricks From the LocalU Advanced Workshop in Santa Monica

Local University hosted their Advanced Workshop in Santa Monica in November. We've rounded up some tips, advice, and quotes from event speakers that resonated with us…

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Citations, Local SEO

Understanding the 2017 U.S. Local Search Ecosystem

Foreword "When I developed the first Local Search Ecosystem graphic, I had little idea how widely shared and used it would become. We all know how…

Local SEO

Proximity to Searcher is Still the #1 Local Search Ranking Factor

Dan Leibson recently published a post titled “The TriModal Local Ranking Algo in One Screenshot”. In the post, he uses a screenshot which he believes illustrates…

Local SEO

Is Google Going to Remove the 3-Packs? What You Need to Know about Home Service Ads (HSAs)

*The following is an excerpt from the Expert’s Guide to Local SEO: Google started testing Home Service ads back in 2015 and this originally scared the…

Citations, Local SEO

What is a Local Citation?

A local citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal…
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