Whitespark Blog

Google My Business, Local SEO, News

Offer Posts Get Prominent New “Deals” Tab on Mobile, Callouts in Maps App

If you manage a Google Business Profile, be it your own or a client's, you know the benefit of updating your profile with regular Offer Posts.…

Links, Local SEO

Need Local Links in 2022? Try These 10 HARO Outreach Tips

Post Originally Published - Mar 16, 2016 Link building is often one of the most challenging areas for local businesses when it comes to their local…

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Google My Business, Local SEO

Local Pack Update Allows Searchers to Interact with the Featured Map

Searchers can now interact with the map featured in the local pack. The map now displays zoom in and out buttons, as well as a button…

Local SEO, On-Page SEO

Guide to Core Web Vitals

In 2021 Google rolled out the Page Experience update and announced that these signals would be included as ranking factors. This initiative was designed to help…

Local SEO, On-Page SEO

Core Web Vitals Impact on Google Business Profile Landing Pages

In 2021 Google announced it would include page experience signals as a ranking factor. Included in page experience signals are Core Web Vitals which help measure…

Google My Business, Local SEO

2021 Holiday Guide to Your Google Business Profile

Last Updated: November 8, 2021 (Post originally published November 16, 2020) Over the past 20 months we’ve learned to adapt, pivot, and embrace flexibility when it…
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