FRANCHISE & MULTI-LOCATION LOCAL SEO SERVICES

Software-only solutions saddle you with all the work. Let us do it instead.

Whitespark is more than just great software. We're a team of local search experts who take full ownership of your Google Business Profiles and listings, so you can focus on running your your franchise or multi-location business.

Let's talk!

See what we do

Years in local search

100K

Businesses supported

Listings managed

24hr

Guaranteed response

Trusted by over 150K users, including these distinguished brands:

Managing dozens, or hundreds, of locations on Google isn't a software problem. It's a people problem.

Automated tools miss details, create duplicates, and make mistakes. Your Google Business Profiles need human expertise, ongoing attention, and someone who understands how Google actually works.

That's exactly what Whitespark delivers. Whether you're a franchise or a multi-location brand, we act as an extension of your team, taking full ownership of your profile optimization, weekly posts, review management, GBP troubleshooting, suspension recovery, and reporting. Nothing falls through the cracks.

WHAT WE DO

Full-service local SEO, handled end to end

Every service is delivered by our in-house team of local search specialists.

Google Business Profile management

We optimize every feature of your GBPs and actively manage them each month to keep your profiles accurate, engaging, and performing.

Full profile optimization across all features and new Google releases
Weekly Google Posts with branded imagery and trackable URLs
Respond to all Google reviews (English)
Monitor for malicious or unauthorized profile changes
Local competitor analysis with actionable insights

Listings management

We manually create, clean up, and maintain your listings across the key directories that matter for local search, with zero automated shortcuts.

Listings on Google Maps, Apple Maps, Bing Maps and key directories
Data aggregator submissions (Data-Axle, Localeze, Foursquare)
Duplicate detection and permanent removal (not suppression)
New location additions and closure removals
Service requests completed within 1 week

GBP troubleshooting

Suspensions, duplicate merges, verification roadblocks: we resolve the issues that stump other agencies, with direct access to higher-tier Google support channels.

Suspension reinstatements started within 48 hours of request
Duplicate profile resolution
Verification roadblock resolution
Pin location corrections and merges
Negative review attack management

Local search consulting

We don't just respond to your questions. We proactively identify opportunities to improve your local visibility and deliver actionable recommendations to keep you ahead of competitors.

Regular monthly calls with our dedicated expert team
Quarterly strategy sessions with Whitespark founder Darren Shaw
Proactive recommendations as Google rolls out new features and algorithm updates

Dedicated account manager

You get a real human expert, not a ticket queue. Your dedicated account manager knows your business and gives your requests top priority.

24 hour response guarantee on all requests
Monthly 30 minute strategy call
Direct email access for urgent matters

Reporting & dashboards

Monthly GBP reports and custom rank tracking campaigns give you full visibility into how your locations are performing.

Monthly Google Business Profile performance reports
Custom Local Rank Tracker & Local Ranking Grids campaigns with viewer access
Service request portal with full history and status tracking
Listing action reports with links to all listings

OUR EXPERTISE IS UNMATCHED

Does your agency have local search experts on staff? We do.

Our team includes recognized GBP Product Experts – the highest designation Google gives to individuals with exceptional knowledge of Google Business Profile. This gives us direct access to higher-tier Google support channels and the ability to resolve complex issues that other agencies simply can't.

Darren Shaw

Founder & President

LOCAL SEARCH EXPERT

Founded Whitespark in 2005 and has spent 20+ years in local search. Darren leads the industry-defining Local Search Ranking Factors survey and is one of the most cited voices in local SEO worldwide.

Claire Carlile

Local Visibility Expert

PLATINUM GBP PRODUCT EXPERT

A Chartered Marketer with 20+ years in digital marketing and a Platinum Google Business Profile Product Expert. A sought-after speaker at BrightonSEO and a leading contributor to local search education.

Hava Hadzhiibryam

Local Search Specialist

SILVER GBP PRODUCT EXPERT

Over 8 years of hands-on experience with GBP reinstatements, review escalations, and policy violation analysis. An expert at diagnosing suspension causes and getting profiles back on the map.

WHY WHITESPARK

We don't just manage profiles.
We make them perform.

Human experts, not automation

Automated listing tools create duplicates and miss details. Our team of human experts manually manages every listing and profile update for accuracy you can trust.

Proactive, not just reactive

We don't wait for you to notice problems. We monitor your profiles daily, flag issues before they hurt rankings, and proactively identify new opportunities.

You own everything

Full login credentials and access to all your citations and profiles. Your data stays yours, even if you stop working with us.

Tailored to your scale

Whether you have 20 locations or 2,000, a growing franchise or a national brand, we build a program around your actual needs. No one-size-fits-all packages. Custom site lists, custom workflows, custom reporting.

Removal, not suppression

Unlike tools that suppress duplicate listings, we permanently remove them. Duplicate citations harm rankings, and eliminating them entirely creates lasting SEO value.

20 years of local search mastery

We've been doing this since before the local 3-pack existed. Our depth of experience means we've encountered and solved virtually every challenge a multi-location business faces.

OUR PROCESS

We handle the work. You get the results.

Our process is streamlined and thorough, so your team can hand off the work quickly and get results fast.

Discovery call

We learn your business, locations, goals, and current pain points to scope the right program.

Audit & assessment

Full audit of your existing GBPs and listings, identifying issues, gaps, and opportunities.

Clean up & optimization

We clean up, optimize, and maximize the potential of every profile and listing.

Continuous improvement

Monthly active management with reporting, consulting, and ongoing optimization.

Expert service, backed by our industry-leading software.

Our team uses Whitespark's own Local Platform, Local Rank Tracker, Local Ranking Grids, and more to deliver faster, more accurate results. And you get direct access, too!

Bulk profile editing

Update hours, services, and descriptions across all locations in minutes.

Unwanted update prevention

Receive alerts and reject unauthorized Google changes with a single click.

Centralized dashboard

Monitor and manage all your GBPs from one intuitive interface.

Industry-leading reporting

Understand your local search performance with the most advanced tracking platform on the market.

Ready to hand off your SEO to-do list?

Let's talk about your business, your locations, and how a custom local SEO program with Whitespark will grow your business.

Book your discovery call

Whitespark provides powerful software and expert services to help businesses and agencies drive more leads through local search.

Founded in 2005 in Edmonton, Alberta, Canada, we initially offered web design and SEO services to local businesses. While we still work closely with many clients locally, we have successfully grown over the past 20 years to support over 100,000 enterprises, agencies, and small businesses globally with our cutting-edge software and services.

FRANCHISE & MULTI-LOCATION LOCAL SEO SERVICES

Software-only solutions saddle you with all the work. Let us do it instead.

Managing dozens, or hundreds, of locations on Google isn't a software problem. It's a people problem.