Data Aggregator Service
We’ll find, fix, and enhance your listings on the most influential sites in the U.S. Local Search Ecosystem – InfoGroup, Neustar Localeze, and Foursquare.
Don’t let inaccurate business details, like a wrong phone number, old address, or incorrect business name, negatively impact your local search rankings. Stop the bad data from spreading across the search ecosystem by investing in a full audit and cleanup on the most influential sites in local search. Ensuring your business information is accurate and up-to-date will have a big impact.
Consistency of Citations on the Primary Data Sources is the 2nd most important foundational factor in local search.
Data Aggregators Help Your Business Show Up in Local Search
In the U.S. there are three primary data aggregators:
- Neustar Localeze, and
These businesses collect business information, regularly update and enrich the data, then sell it to other companies (ie. directories). The data aggregators have extensive reach across the Local Search Ecosystem, so if your business information on any of these sites is incorrect it means bad/wrong data regarding your business is published across a large network of sites.
The Whitespark Way Of Cleaning Up Your Business Data
An automated platform won’t search for variations of NAP information. They will search for your current business details. Our expert team manually finds and fixes approximately 75% more incorrect and duplicate citations.
NAP Variation Discovery
We perform extensive research to find all the old names, addresses, and phone numbers, uncover ALL correct, incorrect, and duplicate citation sources on each of the aggregator sites. This ensures your cleanup is 100% complete.
Remove Duplicate Citations
Unlike other cleanup solutions that like to keep you paying, we don’t just suppress duplicates. We REMOVE them for good.
Update Incorrect Citations
We’ll update or remove every citation that has incorrect information.
All of your listings will be enhanced with as much detail as possible. Categories, descriptions, photos, etc.
Add Missing Citations
If your business isn’t already listed on the site, we’ll add an accurate and optimized listing.
In contrast to automated systems, Whitespark performs exhaustive manual research to ensure all duplicate and incorrect listings are removed from data aggregator sites for a one-time fee. No yearly recurring fees here! We complete a full NAP variation discovery, remove duplicates, update information, and create new listings if your business isn’t yet listed on one of the aggregators.
Local Data Aggregator Audit & Cleanup
- Spend over $1,000, save 5%
- Spend over $2,000, save 10%
- Spend over $3,500, save 15%
- Spend over $5,000, save 20%
Discount thresholds include your past orders, so the more you order the more you’ll save!
Frequently Asked Questions
Infogroup, Localeze, and Foursquare are the three main data aggregators in the United States. They collect business data from a multitude of sources and distribute it to a large number of online platforms, including business directories and search engines. In this sense, they are by far the most influential players in the Local Search Ecosystem and they must be the foundation of every local SEO campaign’s citations-related part.
Acxiom is going into retirement at the end of December 2019 – they will be shutting down their directory and local search line. You can learn more about this change here, and why we believe Foursquare is the newest data aggregator in the U.S.A. (as of June 2019).
At the moment, we only offer this service for the US data aggregators.
The data aggregators treat practitioner listings in different ways.
Localeze does not have a specific policies for practitioner listings and usually treat practitioner listings as duplicates to the main business listing. That is why whenever we find practitioner listings on this data aggregators, we report them for removal/closing.
Infogroup have special rules for practitioner listings. They usually display practitioner listings in the following format:
Practice Name (Individual: Practitioner Name). For instance: Marble Orthodontics (Individual: James Marble)
Factual obtain practitioner data directly from the NPI registry database (this is the database of all medical practitioners in the US), so they have most medical practitioners’ profiles. They treat these profiles as separate listings, so if we find such listings, we update them.
We submit additions, updates, and removals through our agency accounts with the data aggregators, so the data gets published quickly and without having to go through the manual verification process.
While the management of these listings will expire with the aggregators after one year, your listings will not get deleted, and they will have been completed distributed to the aggregators distribution networks by then. The listings will technically be released from their management lock, and could potentially be subject to changes as the aggregators aggregate data and update their databases. If your offline sources such as your state business registration and utility bills match with the data on your aggregator listings, then changes to un-managed listings on the aggregators are unlikely to occur.