This is Whitespark
President & Founder
Darren has been tinkering with websites and SEO for over sixteen years. He loves local SEO and the local search community, and has had the good fortune to speak at many great conferences such as MozCon, Searchlove, Local U, and SearchFest. His primary job is sending email and talking on the phone, but he also directs software development, client work, and customer service.
Vice President, Operations
Jill has been working behind the scenes at Whitespark since the beginning, working in many roles across the various departments. With a Psychology major and English minor from the University of Alberta, a background in banking and pharmaceutical sales, and a knack for event planning, Jill brings a range of expertise to the Whitespark team from strategy planning, to sales processes, to finance and HR support. When she isn’t multi-tasking to keep it all going, Jill can be found catching up on her book club read, doing pilates, cooking feasts for friends and family from her vast cookbook collection, obsessing over art, listening to Prince, and spending time with her two favourites, her husband and their little spitfire ginger daughter.
Jeff wrote his first piece of HTML in 1996. Since those humble beginnings, he has become a graduate of NAIT’s Digital and Interactive Media Design program and has accumulated six years of profession web development experience. Jeff contributes not only the necessary technical skills to the team, but also a strong sense of aesthetics and user experience design.
Marketing & Such
Jessie has been with Whitespark since 2011. She wears many hats in the company; from client work to marketing initiatives, she dabbles in it all.
When she’s not doing the local search thing, she’s trying to keep up with her daughter, knitting dish cloths (it’s a serious problem), and reading books like nobody’s business.
Lora has been a freelance contractor since 2011 and has worked with a number of companies, leaders in their respective business niches. She has a background in health care and IT, and most recently has been happily involved in Local SEO. When the laptop lid is closed, she enjoys nature while trekking, biking and camping in the wild.
Troy is a long-time web developer who has been putting out pages on the internet since he first made a home for his zafara on Neopets. He loves experimenting with new design and architectural patterns to make his code as readable and succinct as it can be. In his spare time, he’s a huge municipal politics junkie (currently running for ward 11 councillor) , creating a site to track Edmonton councillor voting records and hosting a local podcast focusing on civic politics. In stark contrast to that his other passion is Starcraft 2, you may have seen him hosting Starcraft Jeopardy on the internet.
Senior Citations Manager
Martin has been helping companies in various fields with data entry and web research since 2010. His devotion and experience in a number of projects has brought him longstanding relationships with people from different bodies of a company’s organization. He loves football and watching his favorite team Real Madrid with friends is his most preferred hobby.
Director of Custom Projects
Nick’s been helping his clients win at digital marketing since 2008. He’s always intent on getting more conversions from organic/local search and Adwords. He also loves to build and improve websites, and is a big fan of WordPress. When he’s not SEOing the internets, Nick is probably hanging out with his wife/family/cat, playing video games, listening to audio-books, or working on his project car.
Digital marketing professional with 5 years of experience. Graduated at New Bulgarian University with Bachelor in Mass Communications and Master in Advertising and Brand Management.
Interests – passionate about skiing, tennis and street fitness. Likes reading books, listening to music and playing video games. Kind of nerdy person who tries to not take himself too seriously. Interested in Eastern philosophy, yoga and meditation practice.
Loves Italian cuisine and burgers!
Hristo has worked a number of different jobs in a myriad of fields before he realized his interest in SEO. He has helped in the development of small businesses in Bulgaria, and has working experience in the United States.
Currently he studies part-time in Plovdiv University (Bulgaria), majoring in primary education. In his spare time, he likes playing the piano and traveling around the world.
Client Services Manager
Brianna has been in customer service for almost 10 years, and has a passion for helping people. She is crazy about interior design, and spends too much time online window shopping for furniture, or watching NBA, even during off-season.
Kristiana has an in-depth professional experience in an array of problem-solving functions and engaging projects in the field of Procurement, Logistics and HR before she fell in love with the boundless and riveting world of Digital Marketing in 2017. From there on, she has been dabbling in copywriting, infographics and website building.
Kristiana is fascinated by the world of imagination and she loves nothing so much as exploring fantasy realms through books, movies or role-playing games. She is addicted to bright and sunny days and feels most invigorated when she is out, taking a leisurely stroll with friends or hiking in nature.
Hava has a degree in Literary Studies and held a variety of positions in various locations until she found her place in the marketing field.
In her free time she enjoys reading, writing, and wandering about aimlessly.
A creature of habit, he has been going to the gym at 5pm for the past ten years. This hobby spills into a kitchen where he can be seen balancing salty, sweet, sour, and hot. Adam has also been a car enthusiast for a long time and enjoys installing new parts onto his Toyota Supra which doubles as a money pit.
Director of GMB Services
Allie joined Whitespark in 2018. She’s been helping small business owners get the most bang for their marketing bucks for the past four years. Allie loves the opportunities and challenges of local search marketing and Google Ads. She has a knack for helping busy entrepreneurs, owners and marketing managers understand the value of local search efforts, without all the jargon.
When she’s not working, Allie is planning somebody’s wedding or watching The Office with her husband.
Client Services Associate
Jessica has been in the customer service industry for over 10 years and is passionate about problem solving. She enjoys spending time with her family, swimming, and taking on different crafty projects. When she is not chasing her two kids around, or planning adventures, she is busy watching and re-watching Friends.
Dimitri wrote his first line of code at the young age of 8. Ever since then web design and development has been one of his passions. He is currently in the Computing Science program at the University of Alberta. On the side, he is known for his love of all things aviation.
Elizabeth (“Ellie”) graduated law school with a master’s degree in law and had been working as a paralegal for several years before joining our team in 2018. When she decided that it was time her life changed course, she instantly fell in love with the stress-free, youthful and fun work atmosphere at Whitespark.
In her spare time she likes to read comic books and sci-fi novels, listen to true crime and comedy podcasts, sing classic rock, jazz and blues and explore the secrets of the human face through portrait photography.
Simona has a Master’s degree in Law. Before she discovered her keen interest in Local SEO and joined the Whitespark team, she worked as a legal counselor.
Her interests are many and vary from website development to studying dead languages such as Latin.
When there are no computers or books around, she likes to stare at the night sky and think about the mysteries of the universe.
Nikolay has 11 years of experience in retail banking and mortgage underwriting. He earned his Master degree in Finance from the University of National and World Economy in Sofia.
When he’s not working, he enjoys walking in the woods and loves to watch football games every weekend. Traveling to visit new places and meeting new people is one of his passions. He is also a big fan of Greek mythology and ancient things.
GMB Services Account Manager
Sydney lives in a social media world. She graduated from NAIT with a diploma in Marketing and Advertising in 2017 but has been working in the industry since 2015. When she isn’t staying up-to-date with the latest social trends, you can find her scrolling through Twitter or checking out the most recent dystopian sci-fi series to hit Netflix.
Zlatina has a Master’s degree in Public Finance. Before she started working for Whitespark she had been working in the e-commerce industry. In her spare time, she enjoys spending time with friends, reading and watching movies.
Client Services Associate
Bojana has a Bachelor’s Degree in English Philology. It is her pride and joy to be working in the Customer Support sphere ever since she embarked on the profession back in 2013. She fuels up her day with rock music and singing to it is her mood-booster. In her free time, she loves meeting up with friends and family, is busy being a Mother to two dragons, trying to catch up on her favorite TV series, reading a book or even better, successfully reaching a Yoga class.
GMB Services Account Manager
Back in 2015, Tomas was studying communications before taking some time to see the world. After traveling to multiple countries and working odd jobs to fund his travels, Tomas decided digital marketing would be a great career fit, and joined the Whitespark team.
In his off-hours, Tomas is usually searching out and listening to new music, bouldering at his favourite rock climbing gym, or enjoying craft beer/cocktails with friends.
Deni has a background in Communications and Online Marketing, holding a Master’s degree in Advertising and Media Communication from the University of Economics Bulgaria, Varna. If she had to describe herself in 3 words, they would be optimistic, emotional, and friendly. She’s hardworking, ambitious, and positive in every aspect. In her leisure time the three things she loves the most are: 1. Traveling – travel as an escape from daily routine. Having future trips already planned brings her joy and gives her something to look forward to; 2. Dancing – Bulgarian folk dances are her passion and she’s a dance in one of the biggest clubs for folk dances in Varna; 3. Driving my car – I really love driving and listening to music in my car. It gives me a feeling of happiness and if I have to be honest, I often take the long way to my destination 🙂 My life motto is – You only live once, but if you do it right, once is enough!
Danny has a bachelor’s degree in Computer Sciences from the Technical University of Varna. In her free time you can find her reading, taking walks in nature, and exploring the world through travelling.
I got my degree in Accounting from the University of Economics in Varna, but I have always been fascinated by the world of computer technology. I started working in the field of SEO immediately after graduation and to this day, this is what I love the most. I have good language skills in English and French. I am also interested in new technologies, hardware and software innovations, gaming and developments in Local SEO.
I enjoy spending quality time with my family or my friends outdoors, away from the computer. Listening to and collecting music is my hobby, and this is a very important part of my life.
GMB Services Account Manager
Tessa has a background as a freelance graphic designer and has also worked in e-commerce and marketing. Having owned several small businesses herself, she is passionate about helping entrepreneurs grow their businesses and take it to the next level. In her spare time, you can find her obsessing over design details with her husband and slowly fixing up their mid-century dream home.
It’s a toque not a beanie, eh?
179 Cups this week
Darren is playing: Beirut
Jessie is playing: Molly Burch
Jeff is playing: Parquet Courts
Lora is playing: Françoise Hardy
Troy is playing: T-Swift ALL DAY EVERY DAY
Nick is playing: Portugal. The Man
Martin is playing: Purple Disco Machine
Hristo is playing: Moby
Dimitar is playing: The Barr Brothers
Brianna is playing: Jesse Boykins III
Krisi is playing: Sleeping at last
Hava is playing: Andre Bird
Adam is playing: Eric Prydz - EPIC 3.0
Allie is playing: Lauren Daigle
Dimitri is playing: Ed Sheeran - Divide
Jessica is playing: LANCO - Hallelujah Nights
Elizabeth is playing: Jeff Buckley - Grace
Zlatina is playing: Infinity Ink - Infinity
Tomas is playing: Eighty One by Yppah
Deni is playing: Late Night Vibes Playlist
Tessa is playing: 90's Hits on Spotify
Darren is Loving:
The Today Clock
Jessie is Loving:
On Being Podcast
Lora is Loving:
Troy is Loving:
Koo Koo Kanga Roo: The Triangle of Success
Nick is Loving:
Jeff is Loving:
Hydraulic Press Channel
Martin is Loving:
Hristo is Loving:
Dimitar is Loving:
The School of Life
Brianna is Loving:
The Get Down
Krisi is Loving:
Historical Reenactments and Folklore Festivals
Nyagoslav is Loving:
Leon the Professional
Hava is Loving:
Oh the Places you Won't Go
Adam is Loving:
Hunting the Hidden Dimension - Nova Episode
Allie is Loving:
PC White Mac & Cheese
Dimitri is Loving:
Peyto Lake in Lake Louise
Jessica is Loving:
Elizabeth is Loving:
Zlatina is Loving:
How I Met Your Mother
Tomas is Loving:
Planet Earth II
Tessa is Loving:
Restored by the Fords