This is Whitespark
President & Founder
Darren has been tinkering with websites and SEO for over sixteen years. He loves local SEO and the local search community, and has had the good fortune to speak at many great conferences such as Mozcon, Searchlove, Local U, and SearchFest. His primary job is sending email and talking on the phone, but he also directs software development, client work, and customer service.
Jeff wrote his first piece of HTML in 1996. Since those humble beginnings, he has become a graduate of NAIT’s Digital and Interactive Media Design program and has accumulated six years of profession web development experience. Jeff contributes not only the necessary technical skills to the team, but also a strong sense of aesthetics and user experience design.
Marketing & Such
Jessie has been with Whitespark since 2011. She wears many hats in the company; from client work to marketing initiatives, she dabbles in it all.
When she’s not doing the local search thing, she’s trying to keep up with her daughter, knitting dish cloths (it’s a serious problem), and reading books like nobody’s business.
Client Services Manager
Isha is a jill-of-all-trades when it comes to the marketing and communications industry. She has a background in journalism, public relations and almost a decade of customer service experience under her belt.
She loves photography, writing, reading, and discussing movies all-day any day.
Matthew has been a web developer for the past 5 years. Since graduating with a Bsc in Computer Science, Matthew has been working with the University of Alberta and start ups.
Matthew attends conferences each year to keep up to date and in his spare time you might find Matt hacking on his Arduino or Spark Core.
Lora has been a freelance contractor since 2011 and has worked with a number of companies, leaders in their respective business niches. She has a background in health care and IT, and most recently has been happily involved in Local SEO. When the laptop lid is closed, she enjoys nature while trekking, biking and camping in the wild.
Upon graduating in 2002 with a Bachelor of Applied Science (B.A.Sc.) in Statistics and Econometrics, Kremena started working as an accountant in Sofia. After moving to Plovdiv she began work at Kamenitza Brewery, first as a Technical Controller and then as a Financial Analyst. From 2014 on she’s been working as a freelance contractor and has worked with number of companies on a variety of projects. Kremena loves nature, traveling, and spending time quality time with her family.
Troy is a long-time web developer who has been putting out pages on the internet since he first made a home for his zafara on Neopets. He loves experimenting with new design and architectural patterns to make his code as readable and succinct as it can be. In his spare time, he’s a huge municipal politics junkie (currently running for ward 11 councillor) , creating a site to track Edmonton councillor voting records and hosting a local podcast focusing on civic politics. In stark contrast to that his other passion is Starcraft 2, you may have seen him hosting Starcraft Jeopardy on the internet.
Orlin has been in the IT industry for 10+ years and holds degrees in Computer Sciences and Finance. He is an experienced Web Developer with solid knowledge of WordPress which he likes to compare to a LEGO constructor you can do almost anything with. A very sociable person he visits various public events. Among his other passions are AI, Philosophy of Mind, Theater and Arts.
Martin has been helping companies in various fields with data entry and web research since 2010. His devotion and experience in a number of projects has brought him longstanding relationships with people from different bodies of a company’s organization. He loves football and watching his favorite team Real Madrid with friends is his most preferred hobby.
Director of Custom Projects
Nick’s been helping his clients win at digital marketing since 2008. He’s always intent on getting more conversions from organic/local search and Adwords. He also loves to build and improve websites, and is a big fan of WordPress. When he’s not SEOing the internets, Nick is probably hanging out with his wife/family/cat, playing video games, listening to audio-books, or working on his project car.
LocalSpark Link Builder
Sydney is a Marketing student at NAIT with a passion for fashion and petting dogs. When she isn’t busy building links for LocalSpark clients, she spends her time as a Social Media Manager for local fashion boutiques and eats Vietnamese food.
Jerah has been involved in SEO services, citation building, and research work for the last 5 years. Since graduating with a degree in nursing, she has expanded her love for multi-tasking in handling varied assignments such as managing teams and finalizing diverse projects for her clients.
During her spare time, Jerah loves to bake and cook, play with her bunnies, and travel to exotic places in Asia with her fiance.
Digital marketing professional with 5 years of experience. Graduated at New Bulgarian University with Bachelor in Mass Communications and Master in Advertising and Brand Management.
Interests – passionate about skiing, tennis and street fitness. Likes reading books, listening to music and playing video games. Kind of nerdy person who tries to not take himself too seriously. Interested in Eastern philosophy, yoga and meditation practice.
Loves Italian cuisine and burgers!
Hristo has worked a number of different jobs in a myriad of fields before he realized his interest in SEO. He has helped in the development of small businesses in Bulgaria, and has working experience in the United States.
Currently he studies part-time in Plovdiv University (Bulgaria), majoring in primary education. In his spare time, he likes playing the piano and traveling around the world.
Client Services Associate
Brianna has been in customer service for almost 10 years, and has a passion for helping people. She is crazy about interior design, and spends too much time online window shopping for furniture, or watching NBA, even during off-season.
Kristiana has an in-depth professional experience in an array of problem-solving functions and engaging projects in the field of Procurement, Logistics and HR before she fell in love with the boundless and riveting world of Digital Marketing in 2017. From there on, she has been dabbling in copywriting, infographics and website building.
Kristiana is fascinated by the world of imagination and she loves nothing so much as exploring fantasy realms through books, movies or role-playing games. She is addicted to bright and sunny days and feels most invigorated when she is out, taking a leisurely stroll with friends or hiking in nature.
Jason grew up in rural Cape Breton, Nova Scotia. Soon after graduating high school, he followed a pretty girl to Ontario, received his computer programming diploma at Seneca College and has been writing code ever since. When he’s not coding, He enjoys biking, piano and playing video games.
It’s a toque not a beanie, eh?
179 Cups this week
Darren is playing: Beirut
Jessie is playing: Molly Burch
Jeff is playing: Parquet Courts
Isha is playing: Lorde
Matt is playing: Pharrell Williams
Lora is playing: Françoise Hardy
Kremena is playing: Rag'n'Bone Man
Troy is playing: T-Swift ALL DAY EVERY DAY
Orlin is playing: Conjure One
Nick is playing: Portugal. The Man
Martin is playing: Whelan & Dj Scala feat. Nikki Belle
Sydney is playing: David Bowie
Jerah is playing: Little Mix - Black Magic
Hristo is playing: Moby
Dimitar is playing: The Barr Brothers
Brianna is playing: Jesse Boykins III
Krisi is playing: Sleeping at last
Jason is playing: Joey Pecoraro
Darren is Loving:
The Today Clock
Jessie is Loving:
On Being Podcast
Isha is Loving:
The Hate U Give
Lora is Loving:
Kremena is Loving:
Troy is Loving:
Koo Koo Kanga Roo: The Triangle of Success
Orlin is Loving:
Cubo Beach Bar
Nick is Loving:
Matt is Loving:
KitchenAid Siphone Coffee Brewer
Jeff is Loving:
Hydraulic Press Channel
Martin is Loving:
UEFA Euro 2016
Sydney is Loving:
Twin Peaks Revival
Jerah is Loving:
7 Little Johnstons
Hristo is Loving:
Dimitar is Loving:
The School of Life
Brianna is Loving:
The Get Down
Krisi is Loving:
Historical Reenactments and Folklore Festivals
Jason is Loving:
Crashcourse: Computer Science
Nyagoslav is Loving:
Leon the Professional