We are software builders, service providers, and local search optimization aficionados.

We solve local search problems for enterprises, agencies, and small businesses.

This is Whitespark

Jeff Gordon


Jeff wrote his first piece of HTML in 1996. Since those humble beginnings, he has become a graduate of NAIT’s Digital and Interactive Media Design program and has accumulated six years of profession web development experience. Jeff contributes not only the necessary technical skills to the team, but also a strong sense of aesthetics and user experience design.

Jessie Low

Marketing & Such

Jessie has been with Whitespark since 2011. She wears many hats in the company; from client work to marketing initiatives, she dabbles in it all.

When she’s not doing the local search thing, she’s trying to keep up with her daughter, knitting dish cloths (it’s a serious problem), and reading books like nobody’s business.

Isha Thompson

Client Services Manager

Isha is a jill-of-all-trades when it comes to the marketing and communications industry. She has a background in journalism, public relations and almost a decade of customer service experience under her belt.

She loves photography, writing, reading, and discussing movies all-day any day.

Lora Yordanova

Citation Specialist

Lora has been a freelance contractor since 2011 and has worked with a number of companies, leaders in their respective business niches. She has a background in health care and IT, and most recently has been happily involved in Local SEO. When the laptop lid is closed, she enjoys nature while trekking, biking and camping in the wild.

Troy Pavlek


Troy is a long-time web developer who has been putting out pages on the internet since he first made a home for his zafara on Neopets. He loves experimenting with new design and architectural patterns to make his code as readable and succinct as it can be. In his spare time, he’s a huge municipal politics junkie (currently running for ward 11 councillor) , creating a site to track Edmonton councillor voting records and hosting a local podcast focusing on civic politics. In stark contrast to that his other passion is Starcraft 2, you may have seen him hosting Starcraft Jeopardy on the internet.

Orlin Dimitrov


Orlin has been in the IT industry for 10+ years and holds degrees in Computer Sciences and Finance. He is an experienced Web Developer with solid knowledge of WordPress which he likes to compare to a LEGO constructor you can do almost anything with. A very sociable person he visits various public events. Among his other passions are AI, Philosophy of Mind, Theater and Arts.

Martin Ivanov

Citation Specialist

Martin has been helping companies in various fields with data entry and web research since 2010. His devotion and experience in a number of projects has brought him longstanding relationships with people from different bodies of a company’s organization. He loves football and watching his favorite team Real Madrid with friends is his most preferred hobby.

Nick Pierno

Director of Custom Projects

Nick’s been helping his clients win at digital marketing since 2008. He’s always intent on getting more conversions from organic/local search and Adwords. He also loves to build and improve websites, and is a big fan of WordPress. When he’s not SEOing the internets, Nick is probably hanging out with his wife/family/cat, playing video games, listening to audio-books, or working on his project car.

Sydney Marchuk

LocalSpark Link Builder

Sydney is a Marketing student at NAIT with a passion for fashion and petting dogs. When she isn’t busy building links for LocalSpark clients, she spends her time as a Social Media Manager for local fashion boutiques and eats Vietnamese food.

Jerah Legayada

Citation Specialist

Jerah has been involved in SEO services, citation building, and research work for the last 5 years. Since graduating with a degree in nursing, she has expanded her love for multi-tasking in handling varied assignments such as managing teams and finalizing diverse projects for her clients.

During her spare time, Jerah loves to bake and cook, play with her bunnies, and travel to exotic places in Asia with her fiance.

Dimitar Hadzhiolov

Citation Specialist

Digital marketing professional with 5 years of experience. Graduated at New Bulgarian University with Bachelor in Mass Communications and Master in Advertising and Brand Management.

Interests – passionate about skiing, tennis and street fitness. Likes reading books, listening to music and playing video games. Kind of nerdy person who tries to not take himself too seriously. Interested in Eastern philosophy, yoga and meditation practice.

Loves Italian cuisine and burgers!

Hristo Stoev

Citation Specialist

Hristo has worked a number of different jobs in a myriad of fields before he realized his interest in SEO. He has helped in the development of small businesses in Bulgaria, and has working experience in the United States.

Currently he studies part-time in Plovdiv University (Bulgaria), majoring in primary education. In his spare time, he likes playing the piano and traveling around the world.

Brianna Palmer

Client Services Associate

Brianna has been in customer service for almost 10 years, and has a passion for helping people. She is crazy about interior design, and spends too much time online window shopping for furniture, or watching NBA, even during off-season.

Kristiana Koeva-Doncheva

Citation Specialist

Kristiana has an in-depth professional experience in an array of problem-solving functions and engaging projects in the field of Procurement, Logistics and HR before she fell in love with the boundless and riveting world of Digital Marketing in 2017. From there on, she has been dabbling in copywriting, infographics and website building.

Kristiana is fascinated by the world of imagination and she loves nothing so much as exploring fantasy realms through books, movies or role-playing games. She is addicted to bright and sunny days and feels most invigorated when she is out, taking a leisurely stroll with friends or hiking in nature.

Hava Hadzhiibryam

Citation Specialist

Hava has a degree in Literary Studies and held a variety of positions in various locations until she found her place in the marketing field.
In her free time she enjoys reading, writing, and wandering about aimlessly.

Jason Burton


Jason grew up in rural Cape Breton, Nova Scotia. Soon after graduating high school, he followed a pretty girl to Ontario, received his computer programming diploma at Seneca College and has been writing code ever since. When he’s not coding, He enjoys biking, piano and playing video games.


It’s a toque not a beanie, eh?

Coffee Fanatics

179 Cups this week

  • Darren is playing: Beirut

  • Jessie is playing: Molly Burch

  • Jeff is playing: Parquet Courts

  • Isha is playing: Lorde

  • Lora is playing: Françoise Hardy

  • Troy is playing: T-Swift ALL DAY EVERY DAY

  • Orlin is playing: Conjure One

  • Nick is playing: Portugal. The Man

  • Martin is playing: Whelan & Dj Scala feat. Nikki Belle

  • Sydney is playing: David Bowie

  • Jerah is playing: Little Mix - Black Magic

  • Hristo is playing: Moby

  • Dimitar is playing: The Barr Brothers

  • Brianna is playing: Jesse Boykins III

  • Krisi is playing: Sleeping at last

  • Jason is playing: Joey Pecoraro

  • Hava is playing: Andre Bird

Music Lovers

High Fivers

Request One

  • Darren is Loving:
    The Today Clock

  • Jessie is Loving:
    On Being Podcast

  • Isha is Loving:
    The Hate U Give

  • Lora is Loving:
    Montenegro Mountains

  • Troy is Loving:
    Koo Koo Kanga Roo: The Triangle of Success

  • Orlin is Loving:
    Cubo Beach Bar

  • Nick is Loving:
    This pig

  • Jeff is Loving:
    Hydraulic Press Channel

  • Martin is Loving:
    UEFA Euro 2016

  • Sydney is Loving:
    Twin Peaks Revival

  • Jerah is Loving:
    7 Little Johnstons

  • Hristo is Loving:
    Forgotten Empires

  • Dimitar is Loving:
    The School of Life

  • Brianna is Loving:
    The Get Down

  • Krisi is Loving:
    Historical Reenactments and Folklore Festivals

  • Jason is Loving:
    Crashcourse: Computer Science

  • Nyagoslav is Loving:
    Leon the Professional

  • Hava is Loving:
    Oh the Places you Won't Go