Local Rank Tracker

Rank Tracking Software Designed for Local Search

The Local Rank Tracker uses precise location settings to give you a complete and accurate picture of your overall SEO performance and online visibility

Track exactly how you rank across search engines and different result types. The Local Rank Tracker gives in-depth insights into your organic rankings across the web, and lets you drill down and analyze how you rank in a variety of local formats including the Local Pack, Local Finder, Snack Pack and Maps.

Complete Local & Organic Search Rankings

Understand and improve your online visibility with accurate ranking data and insights.

Accurate Local Rankings

Go beyond basic rank tracking, and geo-locate your searches at the city or zip/postal code level in Google and Bing. Search engines geo-target results based on a searcher’s locale. It’s important you know how your business is presented to searchers in each specific location. Refine your search radius to specific zip/postal codes, and track multiple locations to see how you rank across different areas of the city. This is a unique feature that Whitespark offers to help to give you an accurate picture of your overall local rankings.

Track All Local Pack Types

The Local Rank Tracker tracks ABC, Snack, regular Local Packs, and Local Finder results. For some industries (Hotels, Restaurants, and Hospitality & Entertainment) Google has removed the website and phone numbers from the local results, which can lead to missing ranking data in many rank trackers. We can match your business name to track your rankings in local packs and the local finder, so that you do not miss valuable ranking data.

Competitor Comparison

Keep an eye on your competition by tracking their performance in search results for the same keywords. Compare their rankings with yours across all ranking types (organic, local, local finder, and maps), and identify areas for improvement.

Your Rankings at a Glance

Quickly check on your campaign progress, get your visibility score, see the number of changed keywords, and get a breakdown of your ranking positions.

Rankings are in constant fluctuation, and top ranking positions are far more valuable, which is why it’s important that you have a reliable metric to help gauge your overall visibility in SERP’s. The Visibility Score is calculated based on the estimated click through rate of your combined ranking positions across all of the keywords you’re tracking in your campaign.

Amazing Visualizations

Our innovative charting helps you see aggregate ranking changes over time, so you can understand how your campaign is doing overall. View your organic, local, pack, finder, and maps history for all campaigns. Take your charts to a new level by customizing the type to Bar, Area, % Bar, % Area, and Horizontal. You can also change the chart colors with 5 different themes to choose from.

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Features That Help You Understand & Improve Your Local Visibility

Track thousands of keywords across multiple domains with ease, monitor your SEO performance, and discover opportunities for growth.

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Google & Bing Search Coverage

Track Organic, Local Pack, Snack Pack, ABC Pack, Local Finder, and Maps rankings up to 5 pages of results (a depth of 50 results). See your Top 5, 10, and 50 results at a glance.

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Geo-Location Settings

Narrow your search location to a specific zip/postal code to get improved ranking data based on your locale. Track multiple zip/postal codes in each campaign to see how you’re ranking in different areas of a city.

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Competitor Tracking

Add your top competitors to keep watch on how they’re performing on the same keywords, and run comparison reports to see how your rankings stack up against theirs.

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Keyword Comparison

Dive deeper into how your different keyword rankings compare across each pack type (organic, pack, local, maps) by charting the results over daily, weekly, or monthly date ranges.

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Track Your YouTube & Social Accounts

Find out how your videos or social accounts are ranking in Google & Bing. Track your latest promotions to see how well they are performing.

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Visibility Score

The Visibility Score is a weighted metric based on the estimated click-through-rate of your combined ranking positions across all of the keywords you’re tracking in your campaign.

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Export & Analyze

Export all of your campaign ranking data to CSV, and take your data anywhere you want!

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Email Reports

Get your ranking report delivered to your inbox daily, weekly, or monthly. Setup unlimited recipients by adding as many different email addresses as you need.

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White-label Reporting

Create a unique URL to share campaign ranking results without needing a Whitespark account. You can choose to password protect the URL, then share it with any clients or team members giving them 24 hour access.

Tracking rankings for businesses located in:












New Zealand









Plans & Pricing

Whitespark makes SERP tracking easy! Sign up for a free 14 day trial, and get your organic and local ranking data within minutes.

Prices are in USD

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Per month - billed annually
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Unlimited Domains

Unlimited Locations

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  • Google Organic & Local Pack
  • Google Local Finder & Maps
  • Bing Organic & Local Pack
  • Competitor Comparison
  • Customized Reporting
  • Interactive Graphs
  • Keyword Comparison
  • Export Reports
  • White-label Reporting

* Location keywords are best explained with an example. XYZ Plumbing has 3 locations: Dallas, Houston, and San Antonio. They are checking 10 different keywords in each city. They’ll need 30 location keywords; 10 for each city.

Features included in each plan:

Frequently Asked Questions

Check out our full list of FAQs, get in touch with our support team.

Take this information with you as a PDF by downloading our features guide.