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What gets measured, gets improved.

Know how your business truly ranks in local and organic search results. Understand the impact of your SEO work and make data-driven decisions to improve your rankings.


Track Everything

Track Local Packs, Maps, and Organic results in Google and Bing. Monitor multiple locations across specific zip/postal codes or geo-coordinates in your city to see how you rank across different areas, and get the full picture of your overall performance.


Get Accurate Data

Rankings are in constant fluctuation, and they vary wildly based on location. Whitespark’s pinpoint accuracy helps you see your aggregate ranking changes over time, identify trends, detect issues, and never fear another algorithm change. Swiftly make informed decisions based on the data and metrics that help gauge your overall visibility in SERPs.


Outrank Your Competitors

Take your competitor comparisons to the next level by comparing your rankings across different result types and by filtering down to specific keywords and locations. Easily identify exactly where your competitors are outranking you, so you can adjust your SEO strategy to stay on top of the local search results.


Filter Like a Pro

Filter your data by specific keyword groups and locations to drill down into the finer details of your campaigns. Create custom filters for your most important target keywords and dial in on different keyword groups to uncover the whole story in your overall rankings.


Analyze Locations and Identify Duplicates

The Google Business Profiles tab displays all your Google Profiles (including duplicates and practitioners), lets you sort by rankings and review data, and is easily exportable to CSV.

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“The Google Business Profiles tab is the most valuable Enterprise local search product to come along in at least 5 years, maybe ever. It’s insanely accurate at identifying Google duplicates at scale, especially for multi-location practitioner-heavy businesses.”

David Mihm, davidmihm.com

“It’s a highly visual tool that makes ranking changes apparent over time in way that is easy for businesses to understand. It reports on the sites that I am interested in and allows enough granular control over things like location to be really useful.”


Mike Blumenthal
Founder of GatherUp

“Whitespark, to my knowledge, is one of the only rank trackers that separates Google Local Pack and Organic results, so you can see how your true organic rankings are improving or decreasing over time.”


Joy Hawkins
Founder of Sterling Sky

“The visuals Local Rank Tracker provides are GORGEOUS. Being able to hone in on campaign performance by segmenting locations or groups of keywords makes the tool invaluable to us. Clients are pleased with how easy it is for them to see the progress of their local SEO.”


Blake Denman
Founder of Rickety Roo

You can’t improve what you don’t measure GET STARTED FREE

Measure Your Local Search Performance

Monitor your keyword performance and visibility over time to see what’s working and what’s not.

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Google & Bing Search Coverage

Track all local results Local Pack, Maps, and Organic rankings up to 10 pages of results (a depth of 100 results).

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Competitor Tracking

Add your top competitors to keep watch on how they’re performing for the same target keywords and run comparison reports to see how your rankings stack up against theirs. Analyze the results and determine an action plan to advance to top positions and win more visibility in search results.

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Location Filtering

Segment your data by location to see which areas your business is dominating in local search results, where there’s room for improvement, or to compare your search performance across locations.

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Track Your YouTube & Social Accounts

Find out how your videos or social accounts are ranking in Google & Bing. Track your latest promotions to see how well they are performing.

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Pin-Point Local Results

Narrow your search location to specific geo-coordinates, zip/postal codes, or the city center, to get improved ranking data based on your locale.

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Visibility Score

The Visibility Score is a weighted metric based on the estimated click-through-rate of your combined ranking positions across all of the keywords you’re tracking in your campaign.

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Keyword Comparison & Filtering

Dive deeper into how your different keyword rankings compare across each pack type (organic, pack, maps) by segmenting your data by single keywords or filtering by groups and location across various date ranges.

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White-label Reporting

Create a unique URL to share campaign ranking results without needing an account. You can password protect the link, and then share it with any clients or team members giving them 24 hour access. If you’re an agency, present rankings to your clients on a custom sub-domain such as rankings.yoursite.com.

“The way Whitespark’s Local Rank Tracker visualizes ranking data makes it incredibly easy to use! The ability to filter out keyword types and locations is my favourite feature, you can segment different keyword groups and share successes along with areas to improve with clients. Separating rankings between Google’s local pack, maps, and organic results is a fantastic way to manage your overall performance depending on the search intent for different keyword groups.”

Elizabeth Linder
Kick Point

“Best move I made for the team this year: switching keyword tracking over to Whitespark. Everyone on the team agrees it was a home run. Great tool and incredible customer service.”

Jay Stalls

“If you do Local SEO, the Local Rank Tracker will be one of your “I can’t live without this tool” tools. It’s flat out gorgeous and by far the best visual representation of rankings of any tool on the market. You can drill down by location and even bucket by keywords to see how specific locations or sections of the site are performing.”

Greg Gifford

Tracking rankings for businesses located in:








All of Europe




New Zealand

Plans & Pricing

Whitespark makes SERP tracking easy! Sign up for a free 14 day trial, and get your organic and local ranking data within minutes.

Prices are in USD

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Unlimited Domains

Unlimited Locations

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  • Google Organic & Local Pack
  • Google Local Finder & Maps
  • Bing Organic & Local Pack
  • Competitor Comparison
  • Customized Reporting
  • Interactive Graphs
  • Keyword Comparison
  • Export Reports
  • White-label Reporting
  • Custom Sub-domain

* Location keywords are best explained with an example. XYZ Plumbing has 3 locations: Dallas, Houston, and San Antonio. They are checking 10 different keywords in each city. They’ll need 30 location keywords; 10 for each city.

Frequently Asked Questions

Check out our full list of FAQs in our Help Center or get in touch with our support team.

How do location specific keywords work?

Location specific keywords are the search terms that you are monitoring for each specific tracking location in a campaign. Below is an example that explains how location specific keywords work:

XYZ Plumbing has 3 locations: Dallas, Houston, and San Antonio. They are tracking 10 different keywords per city. They’ll use 30 location keywords; 10 for each city in this one campaign.

What's the difference between Keywords and Location Specific keywords?

In your rank tracking campaigns The Keywords field is where you enter the search terms that you want to track for ALL locations. Any keywords you enter there will be searched from and tracked in every Tracking Location you set.

We highly recommend that you track broad non-location based search terms in the Keywords field and track location specific keywords in your Tracking Locations field.

  • Keywords Field – The search terms used here should be broad and generic terms with no location modifiers. For example: plumber, faucet repair, water heater replacement
  • Tracking Locations – Location Specific Keywords – Add all the search terms you are targeting for this location that include location modifiers. For example: Chicago plumber, faucet repair Chicago, plumbers near Andersonville

How does your Local Rank Tracker compare to others?