LOCAL RANK TRACKER SOFTWARE COMPARISON
Why Choose
Whitespark vs BrightLocal?
Whitespark is the BrightLocal rank checker alternative providing superior analysis and understanding of your local and organic rankings in a beautiful and easy to use interface.

“We switched to Whitespark’s Local Rank Tracker because of the accuracy and the visuals that detail specific keyword trends that help visualize each keyword’s performance to our clients. We also like the ability to segment results by local, organic or maps results.”
Devon Hayes
Elevation Marketing

“Best move I made for the team this year: switching keyword tracking over to Whitespark. Everyone on the team agrees it was a home run. Great tool and incredible customer service.”
Jay Stalls
Coalmarch

“If you do Local SEO, the Local Rank Tracker will be one of your “I can’t live without this tool” tools. It’s flat out gorgeous and by far the best visual representation of rankings of any tool on the market.”
Greg Gifford
SearchLab
We’ve taken Local Rank Tracking to the next level.
BrightLocal was the first Rank Tracker focused on tracking local results. Props to them for blazing the trail. While BrightLocal does track local rankings, it’s missing many key features, which inspired us to build a better Local Rank Tracker.
Reasons to choose Whitespark
Instantly understand local performance
Identify Duplicate Google Business Profiles
See how keyword groups are ranking
Deliver beautiful and understandable reports

Easy to read reports and multi-location tracking
“Whitespark has one of the best rank trackers out there. We used BrightLocal for years and decided to switch. When we moved, Whitespark managed the import of all our campaigns (a huge selling point). This made the switch frictionless. We switched because we wanted daily scans and multi-location tracking. Now we have reports that our clients understand; other rank trackers don’t provide this kind of reporting. Between the customer service, accuracy, easy to read reports, and cost – using Whitespark is a no brainer.”
Ben Fisher, Steady Demand
Run keyword and keyword group comparisons
A better multi-location tracking experience
Analyze all locations in one view
Get deeper insights with daily tracking

Superior user interface and ranking graphs
“I had been an avid user of Brightlocal’s rank tracking tool for as long as I can remember. When I tried Whitespark’s Local Rank Tracker, I was blown away by how much better it was! I love the ability to see all the types of local search rankings in one place. The 7 days up or down metrics in the dashboard give me an at a glance look into how all my clients are doing. The user interface and ranking graphs are highly superior to Bright Local. The few times I have had to reach out to support they helped me right away.”
Josh Gill, Inbound Authority
Switch in 2 minutes or less
Our built-in campaign importer will automatically import your campaigns from BrightLocal into Whitespark so you can enjoy your upgraded local rank Tracking experience immediately.

“Whitespark made it easy for me to switch from BrightLocal. They did all the work!” — Ben Fisher, Steady Demand
Start your free trial now and see how good local rank tracking can be
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Unlimited Domains
Unlimited Locations
- Google Organic & Local Pack
- Google Local Finder & Maps
- Bing Organic & Local Pack
- Competitor Comparison
- Customized Reporting
- Interactive Graphs
- Keyword Comparison
- Export Reports
- White-label Reporting
- Custom Sub-domain
* Location keywords are best explained with an example. XYZ Plumbing has 3 locations: Dallas, Houston, and San Antonio. They are checking 10 different keywords in each city. They’ll need 30 location keywords; 10 for each city.