Whitespark Blog

Reviews, Tools

Google Review Attributes Monitoring

In April, Google started to expand review attributes (what do you like/not like about this place?) in GMB to new categories (previously only seen in home…

Local Mailbag, On-Page SEO

Local Mailbag: Which elements of my website should I improve to increase local rankings?

It's shocking how many small business websites don't even have the basics in place for website optimization. How often have you seen a website homepage title…

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Citations

Introducing the Yext Replacement Service

I am pleased to announce a new service from Whitespark today: our Yext Replacement Service. This service is new in the sense that we’ve finally created…

Google My Business, Local SEO

Mastering GMB with Help from the Local University Faculty

LocalU Advanced recently hosted a virtual Google My Business (GMB) Master Class where they covered all things related to GMB. If you didn’t have the opportunity…

On-Page SEO

How to Add a COVID-19 Announcement to Your Website with Schema

Soooo COVID-19 is a pretty big deal. Its impact on local businesses really can’t be overstated. Arguably, one of the most important things a business can…

Reviews, Tools

Turn Your Reviews into Social Media Content With Our Latest Reputation Builder Feature

Shine a light on customer experiences and make your brand stand out with our new Social Sharing feature in the Reputation Builder. Share your top reviews…