Whitespark Blog

Google My Business, Whitespark Weekly

Top 10 GMB Conversion Factors That Will Help You Grow Your Local Leads

We're back with our Whitespark Weekly video series. Today we are discussing the Top 10 GMB Conversion Factors that experts agree are critical from the latest…

Google My Business

GMB Messaging For Desktop Browsers is Rolling Out

Google My Business has updated its Messages feature to display conversations with customers in the dashboard on desktop. This feature originally could be set up on…

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Local SEO, News

The 2020 Local Search Ranking Factors Survey Analysis

Back in September I presented the results of the 2020 Local Search Ranking Factors at Whitespark’s inaugural Local Search Summit, and today, finally, I am pleased…

Local Mailbag

LocalMailbag: What Are the Critical Elements of a High Converting Local Contact Us Page?

Many businesses treat their contact page as just a place to put a plain old contact form or address, but it needs to be so much…

Google My Business, Local SEO

2020 Holiday Guide to Google My Business

This year, the holidays will look very different for most of us. The pandemic has affected us all in different ways and its effects are far…

Local Mailbag

LocalMailbag: What is a Google Guaranteed GMB Listing and How Do I Upgrade My Profile?

Google recently started testing a new paid feature that allows eligible businesses the ability to upgrade their GMB listing for $50USD/month to include the Google Guaranteed…