Whitespark Blog

Citations, Local SEO

Understanding the 2017 U.S. Local Search Ecosystem

Foreword "When I developed the first Local Search Ecosystem graphic, I had little idea how widely shared and used it would become. We all know how…

Local SEO

Proximity to Searcher is Still the #1 Local Search Ranking Factor

Dan Leibson recently published a post titled “The TriModal Local Ranking Algo in One Screenshot”. In the post, he uses a screenshot which he believes illustrates…

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Citations, Local SEO

What is a Local Citation?

A local citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal…

Google My Business, Reviews

Why Did Google Remove Some of My Reviews?

If you’re a small business owner who actively gets reviews, it’s likely that you’ve ran into a case where some of your reviews on your Google…

Local SEO

Why Local Rank Tracking is Still Valuable in 2017

Dan Leibson recently wrote a post about some weaknesses he noticed with tracking local rankings using the UULE parameter to set the location. He says: “If…

Citations, Google My Business, Links, Local SEO, On-Page SEO, Reviews

Sneak Peek at 2017 Local Search Ranking Factors Results

I just gave my keynote presentation at Mozcon Local with my analysis and take-aways from the 2017 Local Search Ranking Factors. You can check out my…
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