Whitespark Blog

Local SEO, On-Page SEO

How to Rank in Cities Where you Don’t Have an Address

  Last Updated: October 18, 2018 (Originally Published - June 28, 2017) As a local business or service area business it is very common to want…

Citations

How to Build Citations if You Want to Hide Your Address

Not all local business owners want customers to show up at their door, but they all want customers to know about their business, and purchase their…

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Google My Business

What to Call Your Google+ Maps My Business Places Listing Thingy

I’ve heard people refer to their Google listing in many different ways. Some people say Google Maps listing, Google My Business listing, Google Local listing, Google…

Reviews

How To Convert Local Searchers Into Customers With Reviews

This is my talk from MozCon 2018 turned into a blog post! Why Reviews Matter More Now Than Ever Before 1. Google is sending less traffic…

On-Page SEO, Reviews

Local Businesses: Get Review Snippets in Google with aggregateRating Schema

Heads up: Unfortunately (although maybe for the best), Google is no longer going to show aggregate ratings in your snippets for LocalBusiness or Organization types (and…

Google My Business, Local Insider

All About the New Services Feature in GMB – Whitespark Local Insider

Google is continuing to roll-out even more features to the Google My Business dashboard. The latest addition is the Services section, which allows businesses to create…