Whitespark Blog

Google Business Profiles, Local SEO, Uncategorized, Whitespark Weekly
Do Service Areas Impact Rankings for Local SEO in 2023?
I recently made a video presenting some new evidence that service areas might impact rankings in local SEO. However, upon further investigation, I realized that I…
Google Business Profiles, Local SEO, Tools, Whitespark Weekly
STOP Ignoring This Free Keyword Research Tool For Local SEO
Very few businesses take advantage of the Searches Breakdown feature in the Performance section of their Google Business Profile, which is a shame because this tool…
Google Business Profiles, Local SEO, Tools, Whitespark Weekly
NEW! Take Your Competitive Analysis to the Next Level
Say hello to the new competitive analysis features of our Local Rank Tracker! With our updated software, for each competitor you can: See what categories they…
Google Business Profiles, Local Insider, Whitespark Weekly
Category Confusion in Local SEO is Not a Problem Anymore
Back in 2019, I tested the theory that having unrelated additional categories in your listing impacts rankings. The results of my experiment showed that this was…
Citations, Google Business Profiles, Local Insider, Whitespark Weekly
Do Citations Still Work in 2023?
Some Local SEOs think that citations don't matter anymore. Darren disagrees. In his latest video, he shares some compelling data on the benefits of citations, along…
Uncategorized
How to Find the Google Place ID for any Google Business Profile
So you want to find your Google Place ID — maybe to use on a nifty local marketing tool, like our Google Review Link Generator 😁.…