Whitespark Blog

Reviews

How To Convert Local Searchers Into Customers With Reviews

This is my talk from MozCon 2018 turned into a blog post! Why Reviews Matter More Now Than Ever Before 1. Google is sending less traffic…

On-Page SEO, Reviews

Local Businesses: Get Review Snippets in Google with aggregateRating Schema

Heads up: Unfortunately (although maybe for the best), Google is no longer going to show aggregate ratings in your snippets for LocalBusiness or Organization types (and…

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Google My Business, Local Insider

All About the New Services Feature in GMB – Whitespark Local Insider

Google is continuing to roll-out even more features to the Google My Business dashboard. The latest addition is the Services section, which allows businesses to create…

Citations

Best Local Citations by Country – A 2018 Update

We've expanded our resource of the top local citations by country to include the best business listings across 15 countries! All of our lists utilize the…

News, Reviews, Tools

Reputation Builder New Feature Releases & Tool Updates

The Reputation Builder just keeps getting better. We have made a bunch of changes, new releases, and updates to the features over the past few months.…

Local Insider, Reviews

How-to Get Keywords in Your Reviews – Whitespark Local Insider

Reviews that mention specific keywords and services can have a positive impact on your local rankings, and are a competitive advantage. In this Whitespark Local Insider (formerly…