Whitespark Blog

Google Business Profiles, Reviews

How to Respond to Google Reviews in a Sensitive or Highly Regulated Industry

Update: August 24, 2021 After this article was posted we were asked a very interesting question that we would like to dive into a little deeper…

Google Business Profiles, Reviews

Featured Reviews in GMB Listings Now Based on Most-Mentioned Place Topics

Google appears to be rolling out changes to the featured review section of Google My Business listings to feature reviews for the most-mentioned Place Topics. Before…

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Tools, Whitespark Weekly

Top 6 Reasons to Track Your Rankings in a Conversion Obsessed World

In our previous Whitespark Weekly episode, Why Do I See Different Rankings Than What My Rank Tracker Reports?, we discussed the accuracy of rank tracking software…

Local SEO, Whitespark Weekly

Why Do I See Different Rankings Than What My Rank Tracker Reports?

When it comes to rank tracking, the data is often misunderstood. A very common concern amongst business owners is, "I checked my rankings and see different…

Google Business Profiles, Reviews, Whitespark Weekly

Why Google Reviews Are Important

Reviews have the ability to transform a business into a lead magnet! Reviews provide social proof and can help establish trust with online visitors. From an…

Reviews, Tools

Manage Your 1st-party Reviews with Inbox

Every time you receive feedback from your customers, you are presented with a new opportunity to connect and strengthen your relationship. Being customer-centered means creating time…