Whitespark Blog
Citations, News
The Best Way To Cleanup Your Citations
We've revamped our Citation Audit & Cleanup Service packages to be hyper-focused on the most important and influential sites in the Local Search Ecosystem (LSE). Packages…
10/18/2017
Citations, Local SEO
Understanding the 2017 U.S. Local Search Ecosystem
Foreword "When I developed the first Local Search Ecosystem graphic, I had little idea how widely shared and used it would become. We all know how…
10/04/2017
Citations, Local SEO
What is a Local Citation?
A local citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal…
05/24/2017
Google My Business, Reviews
Why Did Google Remove Some of My Reviews?
If you’re a small business owner who actively gets reviews, it’s likely that you’ve ran into a case where some of your reviews on your Google…
05/11/2017
Local SEO
Why Local Rank Tracking is Still Valuable in 2017
Dan Leibson recently wrote a post about some weaknesses he noticed with tracking local rankings using the UULE parameter to set the location. He says: “If…
04/28/2017
Citations, Google My Business, Links, Local SEO, On-Page SEO, Reviews
Sneak Peek at 2017 Local Search Ranking Factors Results
I just gave my keynote presentation at Mozcon Local with my analysis and take-aways from the 2017 Local Search Ranking Factors. You can check out my…
02/27/2017