Whitespark Blog

Tools

Whitespark’s Local Rank Tracker Just Got Even Better!

We've added screenshots to our Local Rank Tracker and have made key improvements to the tool to enhance your rank tracking campaigns. The addition of screenshots…

Google My Business

GMB Spam Fighting 101 – Get The Basics Down, Then Take Out The Trash

Spam has been rampant in the local search landscape for a long time. Unfortunately there are still limited measures in place to keep business owners, and…

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On-Page SEO

A Beginner’s Guide to Technical SEO For Local Businesses – Part 2

Welcome to part two of “A Beginner’s Guide to Technical SEO For Local Businesses,” in this post we’re going to discuss duplicate content, structured data (Schema…

On-Page SEO

A Beginner’s Guide to Technical SEO For Local Businesses – Part 1

Technical SEO problems can have a serious effect on your site’s performance and rankings on search engines. Think of the technical aspects of your website as…

Reviews, Tools

Gain Insights Into Your Reviews With IBM Watson

We’ve just launched the Insights Report Beta edition in the Reputation Builder! This report is powered by IBM Watson and uses artificial intelligence (AI) to analyze…

Citations, News

The Primary Data Aggregators Are Changing: Here’s What You Need to Know

Acxiom is going into retirement at the end of 2019, which leaves the 3 major primary data aggregators in the U.S. local search ecosystem: InfoGroup, Neustar Localeze,…