Whitespark Blog

Uncategorized

How to Find the Google Place ID for any Google Business Profile

So you want to find your Google Place ID — maybe to use on a nifty local marketing tool, like our Google Review Link Generator 😁.…

Google Business Profiles, Local SEO, News

Offer Posts Get Prominent New “Deals” Tab on Mobile, Callouts in Maps App

If you manage a Google Business Profile, be it your own or a client's, you know the benefit of updating your profile with regular Offer Posts.…

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Local SEO, On-Page SEO

Creative Strategies for Local Businesses to Convey E-A-T

We've heard about E-A-T (Expertise, Authoritativeness, and Trustworthiness) for major brands and Your Money or Your Life (YMYL) businesses - that usually have landing pages (i.e.…

Google Business Profiles, Local SEO

Local Pack Update Allows Searchers to Interact with the Featured Map

Searchers can now interact with the map featured in the local pack. The map now displays zoom in and out buttons, as well as a button…

Local SEO, On-Page SEO

Guide to Core Web Vitals

In 2021 Google rolled out the Page Experience update and announced that these signals would be included as ranking factors. This initiative was designed to help…

Tools, Uncategorized, Whitespark

Local Rank Tracker Now Monitors Multiple Rankings

I am thrilled to announce a significant upgrade to how we track and store your ranking data in the Local Rank Tracker. This update has exciting…