Whitespark Blog

Google My Business, Local SEO

2021 Holiday Guide to Your Google Business Profile

Last Updated: November 8, 2021 (Post originally published November 16, 2020) Over the past 20 months we’ve learned to adapt, pivot, and embrace flexibility when it…

Local SEO, On-Page SEO

2021 Local Search Summit – Day 3 Action Items & Recommendations

The #WLSS is officially complete and our final event day covered E-A-T, Google Justifications, reports, effective copywriting and more. We opened the day discussing Diversity and…

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Local SEO

5 Reasons Small Business Owners & Marketers Can’t Miss the 2021 Local Search Summit

Small business owners and local marketers rejoice! The Whitespark Local Search Summit is only 11 days away. This is THE local marketing event of the year…

Citations, Google My Business

Best Practices When Moving Your Business Location – GMB Listing Edition

Moving your business can come with a lot of stress, and if you’re in this situation, you are probably feeling overwhelmed with a million details. Because…

Google My Business, Reviews

How to Respond to Google Reviews in a Sensitive or Highly Regulated Industry

Update: August 24, 2021 After this article was posted we were asked a very interesting question that we would like to dive into a little deeper…

Google My Business, Whitespark Weekly

Products – The Powerful GMB Feature You Need to Start Using (NEW! Animated Image Hack)

Google My Business Products were officially rolled out in 2019, but many businesses are still missing out on this powerful feature. In today's Whitespark Weekly episode,…