Whitespark Blog

Google My Business, Reviews

Featured Reviews in GMB Listings Now Based on Most-Mentioned Place Topics

Google appears to be rolling out changes to the featured review section of Google My Business listings to feature reviews for the most-mentioned Place Topics. Before…

Google My Business

Whitespark’s Super Fantastic Guide to Optimizing Google My Business

Post Navigation Getting Started Create a Listing Claim/Verify a Listing Request Ownership Bulk-Feeds Suggest an Edit Know This Place? Optimize Your Listing Business Name Primary Category…

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Local SEO, Whitespark Weekly

Why Do I See Different Rankings Than What My Rank Tracker Reports?

When it comes to rank tracking, the data is often misunderstood. A very common concern amongst business owners is, "I checked my rankings and see different…

Google My Business, Reviews, Whitespark Weekly

Why Google Reviews Are Important

Reviews have the ability to transform a business into a lead magnet! Reviews provide social proof and can help establish trust with online visitors. From an…

Citations, Whitespark Weekly

Do Citations Still Matter for Local SEO?

Building citations as part of your local search strategy has always been an important element in creating your foundation for local SEO. But do citations still…

Local SEO, Whitespark Weekly

Title Tags for Local SEO: Increase Your Local Traffic and Click Through Rate

In local SEO, title tags are one of the most critical on-page rankings signals. But many local businesses are missing out when it comes to adding…