Whitespark Blog

On-Page SEO, Reviews

Local Businesses: Get Review Snippets in Google with aggregateRating Schema

Review star rich snippets are a rather poorly understood feature of Google’s search results, especially for local businesses. There’s not a lot of clear information about…

Google My Business, Reviews

Google’s New Terms of Services Impacts How You Ask For Reviews

On Thursday, April 12th, 2018 Google updated their Terms of Service (TOS) for online reviews. The refreshed TOS indicates that all requests for online reviews from…

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News, Reviews, Tools

Reputation Builder New Feature Releases & Tool Updates

The Reputation Builder just keeps getting better. We have made a bunch of changes, new releases, and updates to the features over the past few months.…

Local SEO

Local Search Hacks You Probably Haven’t Seen Before

Local search has seen an explosion of change over the last year. Tactics that used to work like gangbusters are now just table stakes. Darren shows…

Google My Business, Local Insider

How-to “Optimize” the New Description Field in Google My Business – Whitespark Local Insider

Google is bringing back the business description field for Google My Business listings. In this episode of the Whitespark Local Insider (formerly the Weekly) Darren reviews…

Google My Business, Local Insider, Reviews

Which Sites Should You Focus on for Reviews? – Whitespark Local Insider

Online reviews are super important for local businesses, but which sites should you focus your efforts on? In this Whitespark Local Insider episode (formerly the Weekly),…
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