Whitespark Blog

Citations, Local Insider, Local SEO
How to Write a Good Business Description for Local Citations
Here's a hot tip many businesses don't think about when building citations for local SEO. In my latest video, I explain why the first sentence of…
Google Business Profiles, Local SEO
ChatGPT Sucks at Local SEO
ChatGPT seems to have become the holy grail of all knowledge, and many people think that it can replace actual research. Well, I disagree. Especially when…
Google Business Profiles, Local SEO, Tools, Whitespark Weekly
STOP Ignoring This Free Keyword Research Tool For Local SEO
Very few businesses take advantage of the Searches Breakdown feature in the Performance section of their Google Business Profile, which is a shame because this tool…
Local Insider, On-Page SEO, Tools, Uncategorized, Whitespark Weekly
How Often Should I Update Content for SEO? Free Freshness Distance Calculator
Have you ever heard of the term freshness distance? Do you know how to calculate it? In this video, Darren explains the concept of freshness distance…
Google Business Profiles, Local Insider, Whitespark Weekly
Interesting Case Study on Service Areas
I WAS WRONG 😞 The conclusions I came to in this video & post are INCORRECT. It wasn't the service areas impacting the rankings. Take a…