Whitespark Blog

Citations, Local Insider, Local SEO

How to Write a Good Business Description for Local Citations

Here's a hot tip many businesses don't think about when building citations for local SEO. In my latest video, I explain why the first sentence of…

Google Business Profiles, Local SEO

ChatGPT Sucks at Local SEO

ChatGPT seems to have become the holy grail of all knowledge, and many people think that it can replace actual research. Well, I disagree. Especially when…

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Google Business Profiles, Local SEO, Tools, Whitespark Weekly

STOP Ignoring This Free Keyword Research Tool For Local SEO

Very few businesses take advantage of the Searches Breakdown feature in the Performance section of their Google Business Profile, which is a shame because this tool…

Local Insider, On-Page SEO, Tools, Uncategorized, Whitespark Weekly

How Often Should I Update Content for SEO? Free Freshness Distance Calculator

Have you ever heard of the term freshness distance? Do you know how to calculate it? In this video, Darren explains the concept of freshness distance…

Google Business Profiles, Local Insider, Whitespark Weekly

Interesting Case Study on Service Areas

I WAS WRONG 😞 The conclusions I came to in this video & post are INCORRECT. It wasn't the service areas impacting the rankings. Take a…

Citations, Google Business Profiles, Local Insider, Whitespark Weekly

Do Citations Still Work in 2023?

Some Local SEOs think that citations don't matter anymore. Darren disagrees. In his latest video, he shares some compelling data on the benefits of citations, along…