Convert Searchers into Customers with Google My Business
Google My Business is essential to a successful local marketing strategy, but most businesses are missing out. With Whitespark’s Google My Business Management Service, you’ll unlock the power of GMB with an optimized listing that helps capture new leads, and convert searchers into customers.
Our GMB Management Service Will:
Amplify your presence on Google
Enhance listing engagement
Increase phone calls, bookings, and website visits
Boost your competitive advantage
Positively impact your local rankings
With Whitespark, you get your own dedicated GMB expert working hard every month to optimize your listing, build relevance in local search, and grow your leads for $497/month.
Attract More Customers
Your GMB listing is the first thing a potential customer sees when they search on Google. Don’t get lost in the pack. Command attention, get noticed, and compel people to choose your business from search results with our expert help.
Get Your Listing Noticed
Selecting the perfect primary category is a key element in your ability to rank. We’ll optimize your Business Profile with the best categories, attributes, custom description, precise map pin location, and more. From the major details to the finer points, our team has you covered.
Leverage Features For Better Positioning
Strategically manage all GMB features to build a strong profile that gives you a competitive edge, and makes your business more prominent in search results. Consistently using all available features increases business owner and user engagement, which positively affects rankings.
According to Google, “businesses with photos get 40% more requests for directions.” Let us keep on top of monthly photo updates to your listing, so we can put your photos to work for your business. Our team will setup, maintain, and leverage the Products and Services features keeping your listing up-to-date and enticing to customers.
Connect With Your Customers
Show customers that you’re listening, that you care, and create positive relationships by having our team respond to reviews and questions for you. We’ll help you stay on top of your reputation and work with you to turn negative reviews into a positive for your brand.
Captivate Your Audience Through Posts
Keep your audience engaged and connected with fresh content added weekly to your Business Profile through Google Posts. A dedicated Account Manager works one-on-one with you to learn all about your business, current specials, products/services, and events to create unique and engaging weekly Posts that will make your business stand out on Google.
“With 82% of people turning to search engines to find local information” your GMB listing is the perfect place to showcase what sets your business apart. Google Posts allow you to engage with searchers directly in search results, the Local Finder, and Maps. We’ll create compelling content, share videos/images, events, and offers, with direct calls-to-action to capture your audience’s attention, and help grow website traffic and conversions.
Actively Manage Your Reputation & Customer Relationships
Reviews and Google Q&A have a direct impact on your reputation, local rankings, and overall sales. Searchers are drawn to companies that have the highest ratings, the most reviews, and business owners that respond.
Get a custom review strategy that aligns with your business, helps establish a connection, builds brand loyalty, and boosts your rankings as reviews grow over time. Your Account Manager will respond to all of your new Google reviews, will engage in conversations with customers, and influence searchers to convert into clients.
Anticipate and Address Customer Inquiries
Google Questions & Answers is a powerful feature with prominent placement in your Business Profile. We’ll make sure your customers’ frequently asked questions are answered in advance, track and respond to all incoming questions and answers, and engage directly with users; you can rest easy knowing that we’re on top of this for you.
Feature Your Products
Make it easy for your customers to get access to your products and services by adding them to your Business Profile. Add eye-catching photos of new inventory, specials, and display your top selling items directly in your branded search results.
*The Google Product feature is not available to all categories and regions, however, this feature is continuing to roll out and if you do not have access now, you should in the near future.
Fight the Good Fight Against Spam
The local search landscape is becoming more competitive and many businesses are engaging in spamming tactics like keyword stuffing, creating multiple listings or using fake addresses to manipulate results and get ahead of honest business owners who play by the rules.
Level the Playing Field
Your Account Manager will regularly monitor the search results to fight the good fight against these spam tactics and stop these businesses from advancing in the results. Removing competitors that hold top ranking positions, will open up new ranking opportunities for your business, and give your listing the chance to rank higher.
Align Your Website & GMB Listing
Included in our initial audit for the Google My Business Management Service, is a review of your websites homepage, service and product pages for search engine optimization of title tags, content, and site speed. We’ll provide you with our recommendations so that your website aligns with your GMB optimization efforts.
Get Results With Whitespark On Your Team!
“Working with Whitespark [has] a huge impact on our sales (up $6 million). It’s allowed us to cut some of the more expensive marketing like TV from our budget. Our sales have increased and our ad spend has decreased, which has made us a more profitable company.”
Vince Gilkey, SVP of Marketing & Sales at Gilkey Window Company
Supercharge your business’s online performance with our Local SEO Add-on Services
Take your local search marketing to new heights with our additional services. With website management and link building we can help grow your online presence, increase your organic rankings, and generate more leads for your business.
Your local rankings are impacted by both GMB and website optimization. Getting the key onsite elements right can positively increase your local rankings. We’ll work closely with you to develop an all encompassing local search strategy that aligns with your business goals. We’ll produce engaging content that speaks to your audience, and discover exactly what SEO changes your website needs to elevate your organic traffic. This add-on gets you 3 hours of website optimization per month to tackle the top priorities to increase your online conversions. Our custom strategies will get you results: increased engagement, traffic, conversions, and improved sales. Our website management service is ideal for businesses that don’t currently have an SEO expert on their team.
Our website management service includes:
- Website Audit
- Onsite SEO
- Content Creation & Structuring
- Conversion Rate Optimization
- Information Architecture
- Site Security & Backups*
- Site Speed Optimization*
*WordPress websites only
Gain the edge you need to stand out, increase listing engagement, take control of your branded search results, and increase your local rankings, all for a reasonable monthly management price.
What You Can Expect From Our World Class Service
Unparalleled Customer Service
Your dedicated account manager is your main point of contact. They are with you from day one, sharing honest direct communication.
Sound Local Recommendations
Our process is based on years of experience and research. All recommendations for your business are evidence-based and geared to your success in local search.
Industry Leading Experts
From spearheading research projects to being featured on major blogs and speaking at search conferences, our team members are committed to being at the forefront of local SEO education and strategies.
Solutions for Every Situation
Whether it’s a Google bug, a spam attack from a competitor, or another unexpected issue, our team of experts will navigate the issue and find a solution.
We understand that nothing we do matters if it doesn’t impact your bottom line. Our tactics and strategies are focused on getting you more leads, customers and revenue, because we know that’s what really matters.
Performance Reports That Make Sense
We’ll keep you informed about your progress in search results with a performance report. We only report on what actually matters, from the most reliable sources.
Frequently Asked Questions
Which Countries is this service available in?
Our GMB service is available in the: USA, Canada, United Kingdom, Australia, and New Zealand.
What businesses do you work with?
Our GMB Management Service is designed for single, multi-location and enterprise businesses. This service is perfect for business owners and decision-makers who don’t have time to master Google My Business, but know that working with our experts gives them an edge over their competition. Investing a little of your time helps us make a greater impact, and understand that (as with anything) results take time. We love to work with home services, law firms, dental offices, professional practitioners, retail and high-volume businesses.
Can’t I just manage Google My Business myself?
You can manage your GMB listing, but ask yourself “how much is my time worth?”
Staying up to date on Google’s changing guidelines, new feature releases and constant bugs is a full time job, not to mention the time it takes to keep your business listing optimized and ranking.
Whitespark’s GMB experts will make sure your business is showing up in search results and converting searchers into customers, so you can focus on growing your business and helping all of your new customers.
I spent a lot of money perfecting my website, isn’t that good enough?!
What’s the first thing you do when you want an answer? You Google it! Many consumers do the same when looking to book a service or make a purchase. Most of your customers’ first impressions of your business are happening on Google. Google My Business is the front door for your online business – especially for potential new customers sizing you up against the competition. The good news is that our GMB Management Service keeps your business updated and managed, for a fraction of the cost of a new website.
We can even repurpose content from your new website to make it accessible to wider audiences. And of course, we’ll be able to let you know how many searchers clicked through to your website from your business listing.
How does white-labeling work with the service?
With our white-labeled service the Account Manager works one-on-one directly with the agency. All communication (emails and calls), and reports (unbranded) go directly to the agency reselling this service. Here’s a PDF that outlines our top Frequently Asked Questions about how our white-label program works.
What's included in your monthly report?
Every month we will send you a monthly performance report that captures all actions taken on your GMB Business Profile:
– Phone Calls
– Website Visits
– Direction Requests
– Views on Maps & Search
– Photo Views
– Post Views
What happens once I sign up?
Once you sign up for the Google My Business Management Service, your Account Manager will collect all of your business information in preparation for an initial call with you. They’ll review your GMB listing and email you within the next 2 business days to schedule a 30-minute call to review their initial findings and launch your project!
How does your multi-location discount work?
All GMB Management Service accounts automatically get 20% off additional listings ($397 per listing/month).
Our Website Management and Link Building Add-On Services are only available to GMB Management Service subscribers and there are no discounts applicable on these services.
This service sounds great, but will I get qualified leads?
We measure calls, website visits and direction requests from your Google My Business listing every month so that you know how many customers are engaging with your business. This service also helps you manage and improve your reputation and promote your brand; both are incredibly beneficial and can improve conversion rate, but are more difficult to quantify.
Does your GMB Management Service Help my rankings?
Yes there are many areas of our Google My Business Management Service that have an impact on your Business Profile’s ability to rank locally. Our service goes beyond rankings, where the primary focus is on increasing your leads from GMB, but our work will also have a positive impact on your rankings through:
– Implementing a review strategy, earning reviews and responding to them.
– Optimizing your listing and utilizing all available features.
– Removing spamming competitors.
– Increasing business owner engagement signals.
– Increasing user engagement signals.
Do You Charge a Set Up Fee?
Heck no, we don’t! While most agencies will charge a set up fee for a service like our Google My Business Management Service, that’s not how we roll. We know that in the first month of service, setting up your campaign for success requires more time, planning, and extra hours, but we will not charge you more in the first month. We are dedicated to providing you with the best service and taking your Business Profile to the next level. We’ve got you!
Do you have a brochure I can share with my team about this service?
Can I cancel at anytime?
Yes, you are not required to remain subscribed to this service for a set time frame, however, to really benefit from this service we highly recommend a minimum of 3 months.
If I cancel, will you reverse all the work that’s been done?
No, we don’t reverse our efforts if you decide to cancel. We also won’t lock you out of your accounts when you cancel. We prefer business owners be the primary owner of their GMB listing and add us as another manager.
You’re In Good Company
Thousands of businesses around the world trust and use Whitespark to get found locally.