How Gilkey Window Company Cut Ad Spend by 37% with Whitespark
About Gilkey Window Company
Gilkey Window Company specializes in custom manufacturing and installation of the highest quality windows and doors. They have been providing excellent long-term value and customer service to homeowners for over 40 years.
The Challenge
Developing a strategy to increase local search visibility, customer reviews and engagement.
Vince Gilkey moved from the operations team to Senior Vice President of Marketing & Sales with limited experience in local search engine optimization. “A digital consultant of ours had recommended Whitespark to me,” explains Vince Gilkey. “He had heard that Whitespark understood the importance of Google reviews and was a great company that could help us boost those reviews and our rankings with Google.”
The Solution
Whitespark’s Google My Business Management Service provided expert local search strategy and execution.
Gilkey Window Company enlisted the expert help of Whitespark’s SEO Services team to boost local rankings and manage their Google Business Profiles.
The Whitespark team got to work, first by auditing Gilkey Window Company’s Google Business Profiles and implemented all recommendations. Once the Profiles were fully optimized, a review strategy was developed for each location. The Whitespark team provided review request materials and coaching and also managed all Google review responses on behalf of the business. Their Account Manager reviewed their website and discovered many missed opportunities for local search engine optimization around critical target keywords and helped improve title tags, website experience and more.
“[Working with Whitespark has] impacted us by making us more visible to people who are shopping for windows, but may not have heard of Gilkey Window Company and never would have gone to our website. Whitespark helped us show up for our targeted search terms, now [prospective customers] see we have good 4.7 – 4.8 star treatment, they see our photos, and may decide to check us out, whereas before we weren’t even showing up.”
“Working with Whitespark [has] a huge impact on our sales (up $6 million). It’s allowed us to cut some of the more expensive marketing like TV from our budget. Our sales have increased and our ad spend has decreased, which has made us a more profitable company.”
Vince Gilkey, SVP of Marketing & Sales at Gilkey Window Company
The Results
Increased profitability, slashed ad spend, and better visibility in local search results.
With a Whitespark GBP expert on their marketing team, the Gilkey Window Company is able to focus on other areas of the business.
“You help our company stay up to date when Google makes changes. You respond professionally to the Google reviews our customers leave on our profile. I like that you push us to keep working on things and don’t allow us to get complacent. We’re constantly trying to get our team to ask for reviews and get photos (before and after shots). I look like a genius now. I came in here and didn’t really know a whole lot about marketing. But you guys are helping us do a great job. It’s making me look good. So I love it.”
Since teaming up with Whitespark’s Local SEO Experts Gilkey Window Company has:
Increased Sales By
+$6,496,626
+34%
Decreased Ad Spend By
-$654,767
-37%
Decreased TV Ad Spend By
-$475,478
-68%
Whitespark Services Used
SEO Services
Convert searchers into customers with Whitespark’s help. Unlock the power of your Google Business Profile with an optimized listing that helps capture new leads and more customers.
