The US Local Search Ecosystem

Explore how business data is exchanged and accessed in the U.S. between data providers, Search Engines, and directories. Identify the most important sources online that must have correct and precise business information.

Top Local Citation Sources by Country

When it comes to your local SEO strategy, building citations is a key factor to increasing your online visibility. Start creating your listings using our list of top local listings for the USA, Canada, Australia, and the United Kingdom.

The Best Citation Sources by Category for USA, CAN, UK & AU

We’ve performed and analyzed hundreds of searches to determine the Top 20 citations by category (ie. accounting, insurance, car dealers, etc.) based on an aggregate score. Check out our recommendations for your industry.

The Best Citation Sources by City for USA, CAN, UK & AU

We’ve searched local queries across multiple cities to determine the Top 20 authoritative citations by city (ie. Melbourne, Calgary, London, Austin, etc.) based on an aggregate score. Check out your city and see what citations you need.

Acceptable Google Maps NAP Abbreviations and Variations

We’ve compiled a list of address abbreviations/formatting that are acceptable and won’t impact your NAP (name, address, phone number) consistency. Even though Google’s algorithms are capable of normalizing data, it’s always reassuring to know which variations are a-ok.

Whitespark Local Insider

Sign up for our monthly newsletter and stay informed about the latest Whitespark happenings, recent blog posts, and all sorts of interesting local search news.

The Whitespark Local Pulse

Never miss a local search post. We collect all the latest blog posts across the local sphere and send them to your inbox daily.