On-Page SEO

Local SEO, On-Page SEO, Whitespark Weekly

How to Rank Your Website for More Keywords with Service Pages

If you watch my videos, read our blog, or follow me on social media, you will already know that I'm a HUGE fan of adding additional…

Google Business Profiles, Local Insider, Local SEO, On-Page SEO, Whitespark Weekly

Rank All Over Your City With This Strategy (Major Competitive Advantage)

There's an incredibly valuable local ranking strategy that can get you ranking in a wide radius in your city for your most valuable keyword. And the…

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Local Insider, On-Page SEO, Tools, Uncategorized, Whitespark Weekly

How Often Should I Update Content for SEO? Free Freshness Distance Calculator

Have you ever heard of the term freshness distance? Do you know how to calculate it? In this video, Darren explains the concept of freshness distance…

Local SEO, On-Page SEO

Creative Strategies for Local Businesses to Convey E-A-T

We've heard about E-A-T (Expertise, Authoritativeness, and Trustworthiness) for major brands and Your Money or Your Life (YMYL) businesses - that usually have landing pages (i.e.…

Local SEO, On-Page SEO

Guide to Core Web Vitals

In 2021 Google rolled out the Page Experience update and announced that these signals would be included as ranking factors. This initiative was designed to help…

Google Business Profiles, Local SEO, On-Page SEO

2021 Local Search Summit – Day 1 Tips & Insights

Day 1 of the 2021 Local Search Summit is complete. 🔥 Today's sessions covered the whole gamut of local search marketing advice. We're sharing takeaways, advice,…