On-Page SEO

Local SEO, On-Page SEO

Creative Strategies for Local Businesses to Convey E-A-T

We've heard about E-A-T (Expertise, Authoritativeness, and Trustworthiness) for major brands and Your Money or Your Life (YMYL) businesses - that usually have landing pages (i.e.…

Local SEO, On-Page SEO

Guide to Core Web Vitals

In 2021 Google rolled out the Page Experience update and announced that these signals would be included as ranking factors. This initiative was designed to help…

Attract More Customers

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Google My Business, Local SEO, On-Page SEO

2021 Local Search Summit – Day 1 Tips & Insights

Day 1 of the 2021 Local Search Summit is complete. 🔥 Today's sessions covered the whole gamut of local search marketing advice. We're sharing takeaways, advice,…

Local SEO, On-Page SEO

The Quick-but-Thorough Local SEO Site Audit

Start 2021 off right with this quick local SEO website audit that Nick Pierno – Whitespark’s Director of Custom Projects - presented at our 2020 Local…

Local Mailbag, Local SEO, On-Page SEO

Which elements of my website should I improve to increase local rankings?

It's shocking how many small business websites don't even have the basics in place for website optimization. How often have you seen a website homepage title…

On-Page SEO

A Beginner’s Guide to Technical SEO For Local Businesses – Part 2

Welcome to part two of “A Beginner’s Guide to Technical SEO For Local Businesses,” in this post we’re going to discuss duplicate content, structured data (Schema…

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