Citations

Citations, Local SEO

What is a Local Citation?

A local citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal…

Citations, Google My Business, Links, Local SEO, On-Page SEO, Reviews

Sneak Peek at 2017 Local Search Ranking Factors Results

I just gave my keynote presentation at Mozcon Local with my analysis and take-aways from the 2017 Local Search Ranking Factors. You can check out my…

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Citations

Mozcon Local 2016 – Citation Investigation

Hey! Here’s my presentation from Mozcon Local 2016. I cover preliminary results from our research study on the data aggregators, moz local, yext, and manual citation…

Citations

Presentation “End-to-End Citation Discovery and Management”

On June 27th, 2015 Darren Shaw presented at LocalU Advanced in Minneapolis, MN about “End to End Citation Discovery and Management”. We combined the recorded audio…

Citations

Whitespark’s List of A-OK NAP Variations for Google Maps & Bing

What are acceptable address formatting variations that won’t impact my citation consistency? This is a question that our clients often ask us. While NAP (Name, Address,…

Citations

Unravelling the Mystery of Bad NAP Data

Incorrect business information online is much more frequently encountered than correct business information online, and one of the main reasons for this is the way the…

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