Author Archive

Citations, Local SEO

What is a Local Citation?

A local citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal…

Local SEO

Why Local Rank Tracking is Still Valuable in 2017

Dan Leibson recently wrote a post about some weaknesses he noticed with tracking local rankings using the UULE parameter to set the location. He says: “If…

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Local SEO, Reviews

Disappearing Google Local Listings & Reviews – NOT an April Fool’s Joke.

This morning I noticed that our a Google search for our brand name no longer displayed the Knowledge Panel.   Checking for the listing in Maps, I…

Citations

Mozcon Local 2016 – Citation Investigation

Hey! Here’s my presentation from Mozcon Local 2016. I cover preliminary results from our research study on the data aggregators, moz local, yext, and manual citation…

Tools

Google Maps to Google+ Page Bookmarklet

UPDATE February 29th, 2016: Google+ and Google Maps aren’t really linked anymore. The bookmarklet is broken. Going from the Google+ page to the Maps listing isn’t…

Local SEO

Dear Google, Stop Using Business Name as a Local Ranking Factor

UPDATE: based on the many thoughtful and intelligent comments below, I’m downgrading my recommendation to Google to simply stop putting so much weight on the business…

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