Author Archive

Google My Business, Reviews, Whitespark Weekly

Why Google Reviews Are Important

Reviews have the ability to transform a business into a lead magnet! Reviews provide social proof and can help establish trust with online visitors. From an…

Citations, Whitespark Weekly

Do Citations Still Matter for Local SEO?

Building citations as part of your local search strategy has always been an important element in creating your foundation for local SEO. But do citations still…

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Big News: We’ve Combined Our Citation Services into One Seamless Service & Given Local Citation Finder Access to Every Account

We just launched major updates and changes to our Citation Building, Audit & Cleanup Services, and Accounts. These upgrades pave the way for more big improvements…

Whitespark Weekly

How to Get More Photos on Your Google Listing & Why It’s Important

Photos help prospective clients connect with your business and help you build credibility, showcase your offerings, personality, and set the stage for why a searcher should…

Whitespark Weekly

How Much Do Keywords In Your Business Name Impact Google’s Local Rankings?

When it comes to the local pack and Google Maps rankings, that number one position is highly coveted. So much so, that many businesses are willing…

Tools, Whitespark Weekly

Did You Know Local Rankings Change Hourly?

Rankings are in constant fluctuation, to the point where they can change by the hour. In this Whitespark Weekly, Darren discusses how much fluctuation there is…
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