Author Archive

Tools

Whitespark’s Local Rank Tracker Just Got Even Better!

We've added screenshots to our Local Rank Tracker and have made key improvements to the tool to enhance your rank tracking campaigns. The addition of screenshots…

Google My Business, Local SEO

From Zero to Local Ranking Hero – MozCon 2019

Get an inside look into the process, strategies, and tactics implemented to take a business from having zero web presence to ranking hyper-locally in 8 months.…

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Reviews

How To Convert Local Searchers Into Customers With Reviews

This is my talk from MozCon 2018 turned into a blog post! Why Reviews Matter More Now Than Ever Before 1. Google is sending less traffic…

Google My Business, Reviews

Google’s New Terms of Services Impacts How You Ask For Reviews

On Thursday, April 12th, 2018 Google updated their Terms of Service (TOS) for online reviews. The refreshed TOS indicates that all requests for online reviews from…

Google My Business, Local Insider

The Quick Guide to Making the Most Out of Google Questions & Answers – Whitespark Local Insider

The Google Q&A feature has been around since August 2017, but the vast majority of businesses are still not monitoring for questions, responding to questions, or…

Google My Business, Local Insider

How-to “Optimize” the New Description Field in Google My Business – Whitespark Local Insider

Google is bringing back the business description field for Google My Business listings. In this episode of the Whitespark Local Insider (formerly the Weekly) Darren reviews…
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