Whitespark Weekly

Google Business Profiles, Local SEO, Tools, Whitespark Weekly

NEW! Take Your Competitive Analysis to the Next Level

Say hello to the new competitive analysis features of our Local Rank Tracker! With our updated software, for each competitor you can: See what categories they…

Google Business Profiles, Local Insider, Whitespark Weekly

Category Confusion in Local SEO is Not a Problem Anymore

Back in 2019, I tested the theory that having unrelated additional categories in your listing impacts rankings. The results of my experiment showed that this was…

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Tools, Whitespark Weekly

Top 6 Reasons to Track Your Rankings in a Conversion Obsessed World

In our previous Whitespark Weekly episode, Why Do I See Different Rankings Than What My Rank Tracker Reports?, we discussed the accuracy of rank tracking software…

Local SEO, Whitespark Weekly

Why Do I See Different Rankings Than What My Rank Tracker Reports?

When it comes to rank tracking, the data is often misunderstood. A very common concern amongst business owners is, "I checked my rankings and see different…

Google Business Profiles, Reviews, Whitespark Weekly

Why Google Reviews Are Important

Reviews have the ability to transform a business into a lead magnet! Reviews provide social proof and can help establish trust with online visitors. From an…

Whitespark Weekly

Do Fiverr “Google My Maps Citations” Help with Local Rankings?

Google My Maps Citations are presented on Fiverr to business owners as a way to get quick local rankings, but do these custom maps actually impact…