Whitespark Weekly
Google Business Profiles, Local SEO, Tools, Whitespark Weekly
STOP Ignoring This Free Keyword Research Tool For Local SEO
Very few businesses take advantage of the Searches Breakdown feature in the Performance section of their Google Business Profile, which is a shame because this tool…
01/20/2023
Local Insider, On-Page SEO, Tools, Uncategorized, Whitespark Weekly
How Often Should I Update Content for SEO? Free Freshness Distance Calculator
Have you ever heard of the term freshness distance? Do you know how to calculate it? In this video, Darren explains the concept of freshness distance…
01/16/2023
Google Business Profiles, Local Insider, Whitespark Weekly
Category Confusion in Local SEO is Not a Problem Anymore
Back in 2019, I tested the theory that having unrelated additional categories in your listing impacts rankings. The results of my experiment showed that this was…
12/13/2022
Citations, Google Business Profiles, Local Insider, Whitespark Weekly
Do Citations Still Work in 2023?
Some Local SEOs think that citations don't matter anymore. Darren disagrees. In his latest video, he shares some compelling data on the benefits of citations, along…
12/05/2022
Google Business Profiles, Whitespark Weekly
Products – The Powerful GMB Feature You Need to Start Using (NEW! Animated Image Hack)
Google My Business Products were officially rolled out in 2019, but many businesses are still missing out on this powerful feature. In today's Whitespark Weekly episode,…
05/26/2021
Google Business Profiles, Reviews, Whitespark Weekly
Why Google Reviews Are Important
Reviews have the ability to transform a business into a lead magnet! Reviews provide social proof and can help establish trust with online visitors. From an…
05/05/2021
