Whitespark Weekly

Google Business Profiles, Local SEO, Tools, Whitespark Weekly
NEW! Take Your Competitive Analysis to the Next Level
Say hello to the new competitive analysis features of our Local Rank Tracker! With our updated software, for each competitor you can: See what categories they…
Google Business Profiles, Local Insider, Whitespark Weekly
Category Confusion in Local SEO is Not a Problem Anymore
Back in 2019, I tested the theory that having unrelated additional categories in your listing impacts rankings. The results of my experiment showed that this was…
Tools, Whitespark Weekly
Top 6 Reasons to Track Your Rankings in a Conversion Obsessed World
In our previous Whitespark Weekly episode, Why Do I See Different Rankings Than What My Rank Tracker Reports?, we discussed the accuracy of rank tracking software…
Local SEO, Whitespark Weekly
Why Do I See Different Rankings Than What My Rank Tracker Reports?
When it comes to rank tracking, the data is often misunderstood. A very common concern amongst business owners is, "I checked my rankings and see different…
Google Business Profiles, Reviews, Whitespark Weekly
Why Google Reviews Are Important
Reviews have the ability to transform a business into a lead magnet! Reviews provide social proof and can help establish trust with online visitors. From an…