What to Call Your Google+ Maps My Business Places Listing Thingy

I’ve heard people refer to their Google listing in many different ways. Some people say Google Maps listing, Google My Business listing, Google Local listing, Google Places listing, Google+ Local listing, Google listing, etc.

So which is it? What’s the right way to say it and why?

I ended up consulting with Ben Fisher a Google My Business Top Contributor to make sure I had my facts straight, so thanks Ben!

Should You Say Google My Business Listing or Google Maps Listing?

The current correct terminology is your “Google My Business” listing. Your Google My Business (also referred to as GMB) listing can show up in many places. One of them is on Google Maps. Therefore, it would be correct to say your Google My Business listing shows up on Google Maps, not your Google Maps listing shows up on Google.com. Obviously, if you said either, most of us would know what you were referring to but I wanted to address this since Google has made many changes over the years.

There was a time when each of these names was used so don’t feel bad if you have ever been confused:

  • Google Local
  • Google Places
  • Google+ Local
  • Google My Business

If you really want to dive deep into all the past changes in local read A Brief History of Google’s Local Search Efforts, and for a more recent recap read, Timeline of Local SEO Changes in 2018.

Just to be clear, Google+ is Google’s social media platform and it is not the same as your Google My Business listing. For a while, Google did entangle the two but began separating them in 2015.

Places Where Your Google My Business Listing Can Show Up

So now that we know what it’s called, where can Google My Business listings show up?

Google says:

“Manage how your business information appears across Google, including Search and Maps, using Google My Business—for free.”

When Google says “Search and Maps” where exactly does that mean? Well, “Search and Maps” are two different Google properties and each has several places that you can access them.

These could be accessed on desktop devices, mobile devices, web browsers and apps. Here is a summary of the main places you can use Google Search and Google Maps to view Google My Business listings.

Desktop Devices

  • Browsers
    • google.com – Local Knowledge Panel
    • google.com – Local Pack
    • google.com – Local Finder
    • google.com/maps – Google Maps

Mobile Devices

  • Browsers
    • google.com – Local Knowledge Panel
    • google.com – Local Pack
    • google.com – Local Finder
    • google.com/maps – Google Maps
  • Apps
    • Google Maps App
    • Google Assistant App

Types of Google Search Results

There are different types of Google search results so I wanted to go into a little more detail so that you’d know exactly what I was referring to above.

    • Local Pack – These are Google My Business results in a small pack of three listed just before organic results on google.com.
    • Local Finder – These are Google My Business results you see when you click on “More Places” under the Local Pack results on google.com.
    • Organic Results These are results for websites, not Google My Business listings. They are below the Local Pack.
  • Local Knowledge Panel – This is a single Google My Business result listed on the right hand side of google.com. This only appears if Google is sure you are searching for one specific business.
  • Google Maps – These are Google My Business results found at google.com/maps. You can also get to them from google.com by clicking on the “Maps” tab underneath the search bar.

TIP: Whitespark’s Local Rank Tracker tracks all of these results for you!

Where Can You Make Edits to a Google My Business Listing? And What’s The Difference?

You are able to make edits to Google My Business listings from several different locations. Some places allow you to edit more fields on a Google My Business listing than others. It’s important to note that any Google user can suggest and make edits, they may not be approved, especially if the business listing is owner verified; however, in some cases they are. This is another reason why it’s important to claim your Google My Business listing, it allows for control over the business information, as well as, prevents misinformation from being publsihed about your business.

I have listed them in order from most editable fields to least editable fields.

#1) Google My Business Dashboard
This is the most effective way to edit a Google My Business listing and allows you to have the most control by far. If you own the listing you should make changes here. If you don’t own your listing, you should claim and optimize it; check out Whitespark’s how-to guide for optimizing a Google My Business listing.

These are fields you can edit for a Google My Business listings from the Google My Business Dashboard:

  • Business Name
  • Categories
  • Address
  • Hours
  • Special Hours
  • Phone Number
  • Website Address
  • Menu URLs
  • Attributes
  • Description
  • Opening Date
  • Photos
  • Close or Remove This Listing
  • Posts
  • Reply to Reviews
  • And the list goes on…

If you do not own the listing you can suggest edits from these locations listed below. You have more editing capability in the Local Knowledge Panel and Google Maps vs the Local Pack and Local Finder. If you click into one of the listings in the Local Pack or click “More Places” in order to view the Local Finder, you will have more limited editing capabilities.

#2) Local Knowledge Panel
These are the fields you can edit on a Google My Business listings from the Local Knowledge Panel:

  • Photos
  • Pin Marker Location
  • Marked as Closed or Never Existed
  • Business Name
  • Address
  • Hours
  • Phone Number
  • Website
  • Category
  • Description
  • People Also Search For

#3) Google Maps
These are the fields you can edit on a Google My Business listings from Google Maps:

  • Marked as Closed or Never Existed
  • Business Name
  • Address
  • Category
  • Pin Marker Location
  • Phone Number
  • Hours

#4) Local Pack + Local Finder
These are the fields you can edit on a Google My Business listings from the Local Pack and Local Finder:

  • Business Name
  • Address
  • Hours
  • Phone Number
  • Website
  • Category
  • People Also Search For

Conclusion
Whew! So now that you know what to call it, where to find it and how to edit it, what are you waiting for? Now try to rank it!

AUTHOR

Dani Owens

Dani Owens is the owner of Pigzilla. She has been working in the digital marketing space since 2011. As a local SEO consultant for SMBs and white label SEO provider for digital agencies, she fills her time by designing and implementing comprehensive local SEO programs for single location, multi-location and service area businesses.

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