Whitespark Blog
Google My Business, Local Insider, Whitespark Weekly
What Page Should You Link Your GMB Listing To?
Having a well optimized Google My Business (GMB) listing is critical for any local search strategy. When it comes to optimizing a GMB listing, many people…
02/02/2018
Google My Business, Local Insider, Whitespark Weekly
Can You Use a Call Tracking Number in Google My Business?
Using a call tracking number for your local citation listings was a hard no in the past. Especially when it came to maintaining citation consistency in…
01/26/2018
05/24/2017
Local SEO
Why Local Rank Tracking is Still Valuable in 2017
Dan Leibson recently wrote a post about some weaknesses he noticed with tracking local rankings using the UULE parameter to set the location. He says: “If…
04/28/2017
Reviews
8 Awesome & Easy Ways to Encourage Customer Feedback
Every business owner wants more online reviews. They help with brand trust, rankings, having an edge over the competition, etc. But the fundamental principle of stimulating…
03/14/2017
Citations
What Happens When You Sign Up for Yext?
This post is part 2 of a 2-part series: What Happens When You Cancel Yext? What Happens When You Sign Up for Yext? (this post) A few weeks…
12/14/2016
11/21/2016
PPC
10 Ways to Drastically Improve Your Small/Local Business Adwords Campaigns
Advertising with Google Adwords can be a mixed bag for small business owners. There’s tremendous potential for getting your products and services in front of targeted…
07/15/2016
