Whitespark Blog

Google My Business, Local Insider, Whitespark Weekly

What Page Should You Link Your GMB Listing To?

Having a well optimized Google My Business (GMB) listing is critical for any local search strategy. When it comes to optimizing a GMB listing, many people…

Google My Business, Local Insider, Whitespark Weekly

Can You Use a Call Tracking Number in Google My Business?

Using a call tracking number for your local citation listings was a hard no in the past. Especially when it came to maintaining citation consistency in…

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Local SEO

Why Local Rank Tracking is Still Valuable in 2017

Dan Leibson recently wrote a post about some weaknesses he noticed with tracking local rankings using the UULE parameter to set the location. He says: “If…

Reviews

8 Awesome & Easy Ways to Encourage Customer Feedback

Every business owner wants more online reviews. They help with brand trust, rankings, having an edge over the competition, etc. But the fundamental principle of stimulating…

Citations

What Happens When You Sign Up for Yext?

This post is part 2 of a 2-part series: What Happens When You Cancel Yext?  What Happens When You Sign Up for Yext? (this post) A few weeks…

PPC

10 Ways to Drastically Improve Your Small/Local Business Adwords Campaigns

Advertising with Google Adwords can be a mixed bag for small business owners. There’s tremendous potential for getting your products and services in front of targeted…