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Category: Uncategorized

Offer Posts Get Prominent New “Deals” Tab on Mobile, Callouts in Maps App

Whitespark April 26, 2022 No Comments

If you manage a Google Business Profile, be it your own or a client’s, you know the benefit of updating your profile with regular Offer Posts. This type of Post…

Need Local Links in 2022? Try These 10 HARO Outreach Tips

Whitespark March 16, 2022 No Comments

Post Originally Published – Mar 16, 2016 Link building is often one of the most challenging areas for local businesses when it comes to their local SEO strategy. Help A…

Screenshot showing existing Rank Tracker functionality

Local Rank Tracker Makes Differentiating Multi-location Rankings Easy

Whitespark March 9, 2022 No Comments

Whitespark recently added multi-item rank tracking to our Local Rank Tracker; a feature update that has received rave reviews from multi-location businesses and agencies who can now track and compare…

Creative Strategies for Local Businesses to Convey E-A-T

Whitespark March 9, 2022 No Comments

Transcription (Edited for blog) E-A-T stands for Expertise, Authoritativeness and Trustworthiness. It comes directly from the Google Search Quality Rater Guidelines, which is a 160+ page document used to train…

Local Pack Update Allows Searchers to Interact with the Featured Map

Whitespark February 25, 2022 No Comments

Searchers can now interact with the map featured in the local pack. The map now displays zoom in and out buttons, as well as a button that opens the local…

Guide to Core Web Vitals

Whitespark February 25, 2022 No Comments

In 2021 Google rolled out the Page Experience update and announced that these signals would be included as ranking factors. This initiative was designed to help improve user experience across…

Core Web Vitals Impact on Google Business Profile Landing Pages

Whitespark February 25, 2022 No Comments

In 2021 Google announced it would include page experience signals as a ranking factor. Included in page experience signals are Core Web Vitals which help measure the quality of a…

Local Rank Tracker Now Monitors Multiple Rankings

Whitespark December 16, 2021 No Comments

I am thrilled to announce a significant upgrade to how we track and store your ranking data in the Local Rank Tracker. This update has exciting new benefits for your…

2021 Holiday Guide to Your Google Business Profile

Whitespark November 8, 2021 No Comments

Last Updated: November 8, 2021 (Post originally published November 16, 2020)Over the past 20 months we’ve learned to adapt, pivot, and embrace flexibility when it comes to operating a local…

2021 Local Search Summit – Day 3 Action Items & Recommendations

Whitespark October 1, 2021 No Comments

The #WLSS is officially complete and our final event day covered E-A-T, Google Justifications, reports, effective copywriting and more. We opened the day discussing Diversity and Inclusion in Digital Marketing…

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Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.

Category: Uncategorized

Offer Posts Get Prominent New “Deals” Tab on Mobile, Callouts in Maps App

Need Local Links in 2022? Try These 10 HARO Outreach Tips

Local Rank Tracker Makes Differentiating Multi-location Rankings Easy

Creative Strategies for Local Businesses to Convey E-A-T

Local Pack Update Allows Searchers to Interact with the Featured Map

Guide to Core Web Vitals

Core Web Vitals Impact on Google Business Profile Landing Pages

Local Rank Tracker Now Monitors Multiple Rankings

2021 Holiday Guide to Your Google Business Profile

2021 Local Search Summit – Day 3 Action Items & Recommendations

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