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Category: Uncategorized

NEW! Take Your Competitive Analysis to the Next Level

Whitespark December 16, 2022 No Comments

Say hello to the new competitive analysis features of our Local Rank Tracker! With our updated software, for each competitor you can: See what categories they are using See how…

Category Confusion in Local SEO is Not a Problem Anymore

Whitespark December 13, 2022 No Comments

Back in 2019, I tested the theory that having unrelated additional categories in your listing impacts rankings. The results of my experiment showed that this was true: After adding some…

Do Citations Still Work in 2023?

Whitespark December 5, 2022 No Comments

Some Local SEOs think that citations don’t matter anymore. Darren disagrees. In his latest video, he shares some compelling data on the benefits of citations, along with his recommendations for…

No more spreadsheets! Upgrading the intake to the Whitespark Listings service

Whitespark September 14, 2022 No Comments

“Oh an excel spreadsheet template, I’m really excited to fill this out. This feels great!” – said no one ever. Well today will be the last day someone says that…

Google Products Shake-Up: Is the Products Feature Moving to Merchant Center?

Whitespark June 2, 2022 No Comments

A few hours after we reported this widespread change to Google Business Profiles, the original Products functionality was restored. Users can once again manually add and delete products. Barry Schwartz reported for…

How to Find the Google Place ID for any Google Business Profile

Whitespark May 17, 2022 No Comments

So you want to find your Google Place ID — maybe to use on a nifty local marketing tool, like our Google Review Link Generator 😁. You can uuuusally find…

Offer Posts Get Prominent New “Deals” Tab on Mobile, Callouts in Maps App

Whitespark April 26, 2022 No Comments

If you manage a Google Business Profile, be it your own or a client’s, you know the benefit of updating your profile with regular Offer Posts. This type of Post…

Need Local Links in 2022? Try These 10 HARO Outreach Tips

Whitespark March 16, 2022 No Comments

Post Originally Published – Mar 16, 2016 Link building is often one of the most challenging areas for local businesses when it comes to their local SEO strategy. Help A…

Screenshot showing existing Rank Tracker functionality

Local Rank Tracker Makes Differentiating Multi-location Rankings Easy

Whitespark March 9, 2022 No Comments

Whitespark recently added multi-item rank tracking to our Local Rank Tracker; a feature update that has received rave reviews from multi-location businesses and agencies who can now track and compare…

Creative Strategies for Local Businesses to Convey E-A-T

Whitespark March 9, 2022 No Comments

Transcription (Edited for blog) E-A-T stands for Expertise, Authoritativeness and Trustworthiness. It comes directly from the Google Search Quality Rater Guidelines, which is a 160+ page document used to train…

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Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.

Category: Uncategorized

NEW! Take Your Competitive Analysis to the Next Level

Category Confusion in Local SEO is Not a Problem Anymore

Do Citations Still Work in 2023?

No more spreadsheets! Upgrading the intake to the Whitespark Listings service

Google Products Shake-Up: Is the Products Feature Moving to Merchant Center?

How to Find the Google Place ID for any Google Business Profile

Offer Posts Get Prominent New “Deals” Tab on Mobile, Callouts in Maps App

Need Local Links in 2022? Try These 10 HARO Outreach Tips

Local Rank Tracker Makes Differentiating Multi-location Rankings Easy

Creative Strategies for Local Businesses to Convey E-A-T

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