Post Originally Published – Mar 16, 2016 Link building is often one of the most challenging areas for local businesses when it comes to their local SEO strategy. Help A…
Whitespark recently added multi-item rank tracking to our Local Rank Tracker; a feature update that has received rave reviews from multi-location businesses and agencies who can now track and compare…
Transcription (Edited for blog) E-A-T stands for Expertise, Authoritativeness and Trustworthiness. It comes directly from the Google Search Quality Rater Guidelines, which is a 160+ page document used to train…
Searchers can now interact with the map featured in the local pack. The map now displays zoom in and out buttons, as well as a button that opens the local…
In 2021 Google rolled out the Page Experience update and announced that these signals would be included as ranking factors. This initiative was designed to help improve user experience across…
In 2021 Google announced it would include page experience signals as a ranking factor. Included in page experience signals are Core Web Vitals which help measure the quality of a…
I am thrilled to announce a significant upgrade to how we track and store your ranking data in the Local Rank Tracker. This update has exciting new benefits for your…
Last Updated: November 8, 2021 (Post originally published November 16, 2020)Over the past 20 months we’ve learned to adapt, pivot, and embrace flexibility when it comes to operating a local…
The #WLSS is officially complete and our final event day covered E-A-T, Google Justifications, reports, effective copywriting and more. We opened the day discussing Diversity and Inclusion in Digital Marketing…
Day 2 of the #WLSS was filled with everything from content strategies to automation to scaling key SEO drivers and more. Our heads are spinning from all of the knowledge…
Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.
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