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Category: Uncategorized

7 Easy Local Link Building Tactics You Should Be Using

Whitespark December 8, 2016 No Comments

This post is an excerpt from a chapter that I contributed to the 2nd edition of the awesome Link Building Book by Paddy Moogan. On top of more content, this edition…

What Happens When You Cancel Yext?

Whitespark November 21, 2016 No Comments

This post is part 1 of a 2-part series: What Happens When You Cancel Yext? (this post) What Happens When You Sign Up for Yext? Citations continue to be the bane…

10 Ways to Drastically Improve Your Small/Local Business Adwords Campaigns

Whitespark July 15, 2016 No Comments

Advertising with Google Adwords can be a mixed bag for small business owners. There’s tremendous potential for getting your products and services in front of targeted buyers, especially at a…

How to get Google Calendar events in the search results

Whitespark April 18, 2016 No Comments

Have you ever seen those event listings in the search results and wondered how you can get them? Do you organize events, either online or offline that you want to…

How to Find Opportunities for Local Link Building

Whitespark February 18, 2016 No Comments

Prospecting is critical to the success of any link building campaign because it lays the groundwork for everything else that follows; outreach, relationship building, mentions, and ultimately that link. As…

Website Optimization Basics For Local SEO

Whitespark September 3, 2015 No Comments

On August 6th, 2015, Darren gave a presentation at a Jobber gathering in Edmonton, Alberta (Canada), titled “Basics of Website Optimization”. In this presentation Darren covers the following topics: How…

How To Do Review Audits That Turn Clients’ Worst Reviews Into Actionable Solutions

Whitespark August 14, 2015 No Comments

I confess, I’m a restaurant review addict. Weird as this may sound, I fritter away all kinds of free time reading the reviews of famous restaurants which I’ll probably never…

Getting Down to the Nitty-Gritty of Scholarship Link Building

Whitespark August 12, 2015 No Comments

The 2nd Edition of the Link Building Book by Paddy Moogan is live! This version has 50% more content, including eight new chapters, two new case studies, updates to existing sections,…

The JSON-LD Markup Guide To Local Business Schema

Whitespark May 28, 2015 No Comments

Schema.org… Love it or hate it, schema is an essential part of optimizing your website for local search. For me, it’s a love-hate relationship. Love it – because it takes…

Why Your Local Business Schema Sucks and How To Make it Better

Whitespark January 14, 2015 No Comments

There are hundreds of articles that can be found online about how to mark up your local business’ NAP with schema.org. Don’t worry, this isn’t another one of them. This…

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Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.

Category: Uncategorized

7 Easy Local Link Building Tactics You Should Be Using

What Happens When You Cancel Yext?

10 Ways to Drastically Improve Your Small/Local Business Adwords Campaigns

How to get Google Calendar events in the search results

How to Find Opportunities for Local Link Building

Website Optimization Basics For Local SEO

How To Do Review Audits That Turn Clients’ Worst Reviews Into Actionable Solutions

Getting Down to the Nitty-Gritty of Scholarship Link Building

The JSON-LD Markup Guide To Local Business Schema

Why Your Local Business Schema Sucks and How To Make it Better

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