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Category: Uncategorized

How to get Google Calendar events in the search results

Whitespark April 18, 2016 No Comments

Have you ever seen those event listings in the search results and wondered how you can get them? Do you organize events, either online or offline that you want to…

How to Find Opportunities for Local Link Building

Whitespark February 18, 2016 No Comments

Prospecting is critical to the success of any link building campaign because it lays the groundwork for everything else that follows; outreach, relationship building, mentions, and ultimately that link. As…

Website Optimization Basics For Local SEO

Whitespark September 3, 2015 No Comments

On August 6th, 2015, Darren gave a presentation at a Jobber gathering in Edmonton, Alberta (Canada), titled “Basics of Website Optimization”. In this presentation Darren covers the following topics: How…

How To Do Review Audits That Turn Clients’ Worst Reviews Into Actionable Solutions

Whitespark August 14, 2015 No Comments

I confess, I’m a restaurant review addict. Weird as this may sound, I fritter away all kinds of free time reading the reviews of famous restaurants which I’ll probably never…

Getting Down to the Nitty-Gritty of Scholarship Link Building

Whitespark August 12, 2015 No Comments

The 2nd Edition of the Link Building Book by Paddy Moogan is live! This version has 50% more content, including eight new chapters, two new case studies, updates to existing sections,…

The JSON-LD Markup Guide To Local Business Schema

Whitespark May 28, 2015 No Comments

Schema.org… Love it or hate it, schema is an essential part of optimizing your website for local search. For me, it’s a love-hate relationship. Love it – because it takes…

Why Your Local Business Schema Sucks and How To Make it Better

Whitespark January 14, 2015 No Comments

There are hundreds of articles that can be found online about how to mark up your local business’ NAP with schema.org. Don’t worry, this isn’t another one of them. This…

Local SEO For The Small Business Owner Short On Time

Whitespark November 13, 2014 No Comments

Hey, small business owner! You’ve got stuff to do today. Stuff that has to do with YOUR business. Not things that have to do with increased local search rankings. I…

Unravelling the Mystery of Bad NAP Data

Whitespark August 25, 2014 No Comments

Incorrect business information online is much more frequently encountered than correct business information online, and one of the main reasons for this is the way the business data flows through…

Local Citation Building Best-Practices

Whitespark August 20, 2013 No Comments

Building citations is the hardest part of getting your business visible in the local search results. Doing it right will take you a few hours. Doing it wrong will take many…

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Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.

Category: Uncategorized

How to get Google Calendar events in the search results

How to Find Opportunities for Local Link Building

Website Optimization Basics For Local SEO

How To Do Review Audits That Turn Clients’ Worst Reviews Into Actionable Solutions

Getting Down to the Nitty-Gritty of Scholarship Link Building

The JSON-LD Markup Guide To Local Business Schema

Why Your Local Business Schema Sucks and How To Make it Better

Local SEO For The Small Business Owner Short On Time

Unravelling the Mystery of Bad NAP Data

Local Citation Building Best-Practices

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