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How to Rank a Service Area Business in Multiple Cities Using City Landing Pages

Whitespark October 22, 2024 No Comments

If you run a service area business, you probably want to rank outside of your own neighborhood — outside of your city, even. The problem is, Google’s local algorithm is…

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Do Service Areas Impact Rankings in 2024?

Gabbie October 21, 2024 No Comments

If you’ve been following Whitespark, you know that our annual Local Search Ranking Factors survey has always shown that setting service areas on your Google Business Profile does not help…

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Unverified vs. Disabled vs. Suspended GBPs: What’s the Difference?

Gabbie October 16, 2024 No Comments

There is no greater disruption of the online marketing of your local business than realizing your Google Business Profile (GBP) has become unverified, suspended, or disabled. You drop everything if…

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Why Your Google Business Profile Needs a Watchdog

Gabbie September 24, 2024 No Comments

By the time you’ve gotten your first Google Business Profile verified and it has gone live, you’ve already accomplished so many steps that you may feel like you never want…

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Everything That Can Go Right and Wrong with Your Local Business Name

Gabbie September 12, 2024 No Comments

What you name your local business will play a bigger role in its overall success than you might at first think. If you’re in the planning stages of launching a…

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Bookings & appointments

Claire Carlile June 26, 2024 No Comments

We’re talking about 2 separate pieces of functionality in the Google Business Profile here. Let’s explore them below. Appointments link The appointments link is exactly that. It’s a link that…

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Q&A

Claire Carlile June 26, 2024 No Comments

Note: Google has deprecated the Q&A API for Business Profiles and phasing out the Q&A feature. The API was officially discontinued on November 3, 2025, meaning programmatic access is no…

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Attributes

Claire Carlile June 26, 2024 No Comments

Although attributes don’t impact rankings in general, they can help you rank in specific instances. But first, what are attributes? Attributes help explain what amenities your business offers, like whether your location…

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Products

Claire Carlile June 26, 2024 No Comments

There are two ways to add Products to your Google Business Profile, and each one comes with a different set of pros and cons. Let’s go over both of them.…

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Photos & videos

Claire Carlile June 26, 2024 No Comments

Google is becoming more visual. From image search, to photo and video carousels taking over the result pages, visuals are becoming more and more important for Google Search. This is why…

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Whitespark provides powerful software and expert services to help businesses and agencies drive more leads through local search.

Founded in 2005 in Edmonton, Alberta, Canada, we initially offered web design and SEO services to local businesses. While we still work closely with many clients locally, we have successfully grown over the past 20 years to support over 100,000 enterprises, agencies, and small businesses globally with our cutting-edge software and services.

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