Most businesses are doing Google Posts all wrong. They treat their Google Business Profile like a social media profile, but it is NOT. GBP is the one platform that people…
With the rise of AI, many businesses and SEOs are turning to Artificial Intelligence for generating SEO-optimized website content. However, Google is constantly rolling out new updates to combat spam,…
Here’s a hot tip many businesses don’t think about when building citations for local SEO. In my latest video, I explain why the first sentence of your description is so…
ChatGPT seems to have become the holy grail of all knowledge, and many people think that it can replace actual research. Well, I disagree. Especially when it comes to local…
I recently made a video presenting some new evidence that service areas might impact rankings in local SEO. However, upon further investigation, I realized that I was wrong. In this…
Very few businesses take advantage of the Searches Breakdown feature in the Performance section of their Google Business Profile, which is a shame because this tool is incredibly valuable and…
I WAS WRONG 😞 The conclusions I came to in this video & post are INCORRECT. It wasn’t the service areas impacting the rankings. Take a look at my update…
Some Local SEOs think that citations don’t matter anymore. Darren disagrees. In his latest video, he shares some compelling data on the benefits of citations, along with his recommendations for…
“Oh an excel spreadsheet template, I’m really excited to fill this out. This feels great!” – said no one ever. Well today will be the last day someone says that…
A few hours after we reported this widespread change to Google Business Profiles, the original Products functionality was restored. Users can once again manually add and delete products. Barry Schwartz reported for…
Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.
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