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The JSON-LD Markup Guide To Local Business Schema

Whitespark May 28, 2015 No Comments

Schema.org… Love it or hate it, schema is an essential part of optimizing your website for local search. For me, it’s a love-hate relationship. Love it – because it takes…

Why Your Local Business Schema Sucks and How To Make it Better

Whitespark January 14, 2015 No Comments

There are hundreds of articles that can be found online about how to mark up your local business’ NAP with schema.org. Don’t worry, this isn’t another one of them. This…

Local SEO For The Small Business Owner Short On Time

Whitespark November 13, 2014 No Comments

Hey, small business owner! You’ve got stuff to do today. Stuff that has to do with YOUR business. Not things that have to do with increased local search rankings. I…

Unravelling the Mystery of Bad NAP Data

Whitespark August 25, 2014 No Comments

Incorrect business information online is much more frequently encountered than correct business information online, and one of the main reasons for this is the way the business data flows through…

Local Citation Building Best-Practices

Whitespark August 20, 2013 No Comments

Building citations is the hardest part of getting your business visible in the local search results. Doing it right will take you a few hours. Doing it wrong will take many…

Culture Building: 8 Local Link Building Tactics Beyond Business Listings

Whitespark May 22, 2012 No Comments

Image Credit: ScottDodge The culture of your locality provides endless opportunities for local attention. And attention means links, press mentions, and ultimately, targeted customers. As internet marketers, engaging with…

Must-Have Negative Keywords for Small Business & Local Adwords Campaigns

Whitespark November 29, 2011 No Comments

When you’re running an Adwords campaign for a small, local-focused business, every dollar counts. You typically don’t have much to spend, so it’s critical to focus your spend on the…

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Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.

Archives

The JSON-LD Markup Guide To Local Business Schema

Why Your Local Business Schema Sucks and How To Make it Better

Local SEO For The Small Business Owner Short On Time

Unravelling the Mystery of Bad NAP Data

Local Citation Building Best-Practices

Culture Building: 8 Local Link Building Tactics Beyond Business Listings

Must-Have Negative Keywords for Small Business & Local Adwords Campaigns

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