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Creative Strategies for Local Businesses to Convey E-A-T

Whitespark March 9, 2022 No Comments

Transcription (Edited for blog) E-A-T stands for Expertise, Authoritativeness and Trustworthiness. It comes directly from the Google Search Quality Rater Guidelines, which is a 160+ page document used to train…

Local Pack Update Allows Searchers to Interact with the Featured Map

Whitespark February 25, 2022 No Comments

Searchers can now interact with the map featured in the local pack. The map now displays zoom in and out buttons, as well as a button that opens the local…

Guide to Core Web Vitals

Whitespark February 25, 2022 No Comments

In 2021 Google rolled out the Page Experience update and announced that these signals would be included as ranking factors. This initiative was designed to help improve user experience across…

Core Web Vitals Impact on Google Business Profile Landing Pages

Whitespark February 25, 2022 No Comments

In 2021 Google announced it would include page experience signals as a ranking factor. Included in page experience signals are Core Web Vitals which help measure the quality of a…

Local Rank Tracker Now Monitors Multiple Rankings

Whitespark December 16, 2021 No Comments

I am thrilled to announce a significant upgrade to how we track and store your ranking data in the Local Rank Tracker. This update has exciting new benefits for your…

2021 Holiday Guide to Your Google Business Profile

Whitespark November 8, 2021 No Comments

Last Updated: November 8, 2021 (Post originally published November 16, 2020)Over the past 20 months we’ve learned to adapt, pivot, and embrace flexibility when it comes to operating a local…

2021 Local Search Summit – Day 3 Action Items & Recommendations

Whitespark October 1, 2021 No Comments

The #WLSS is officially complete and our final event day covered E-A-T, Google Justifications, reports, effective copywriting and more. We opened the day discussing Diversity and Inclusion in Digital Marketing…

2021 Local Search Summit – Day 2 Takeaways & Advice

Whitespark September 30, 2021 No Comments

Day 2 of the #WLSS was filled with everything from content strategies to automation to scaling key SEO drivers and more. Our heads are spinning from all of the knowledge…

2021 Local Search Summit – Day 1 Tips & Insights

Whitespark September 29, 2021 No Comments

Day 1 of the 2021 Local Search Summit is complete. 🔥 Today’s sessions covered the whole gamut of local search marketing advice. We’re sharing takeaways, advice, or a tip for…

5 Reasons Small Business Owners & Marketers Can’t Miss the 2021 Local Search Summit

Whitespark September 16, 2021 No Comments

Small business owners and local marketers rejoice! The Whitespark Local Search Summit is only 11 days away. This is THE local marketing event of the year and one you won’t…

Archives

Creative Strategies for Local Businesses to Convey E-A-T

Local Pack Update Allows Searchers to Interact with the Featured Map

Guide to Core Web Vitals

Core Web Vitals Impact on Google Business Profile Landing Pages

Local Rank Tracker Now Monitors Multiple Rankings

2021 Holiday Guide to Your Google Business Profile

2021 Local Search Summit – Day 3 Action Items & Recommendations

2021 Local Search Summit – Day 2 Takeaways & Advice

2021 Local Search Summit – Day 1 Tips & Insights

5 Reasons Small Business Owners & Marketers Can’t Miss the 2021 Local Search Summit

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