🤓 The 2026 Local Search Ranking Factors are here!! Check out the report!
🤓 The 2026 Local Search Ranking Factors are here!! Check out the report!
Note: Google has deprecated the Q&A API for Business Profiles and phasing out the Q&A feature. The API was officially discontinued on November 3, 2025, meaning programmatic access is no longer possible, but manual management is still available for now. This shift suggests Google is updating the Q&A functionality, possibly to integrate it with AI or other features, and businesses should focus on other ways to keep their profile accurate and provide answers.
The Q&A section has a very prominent place on the Google Business Profile. It is one of the first things a visitor sees when they look at a business’s Profile, yet barely anyone uses it. This is why having an optimized Q&A can make all the difference to your business.
You can find and edit your Q&A in the NMX:
When you click on the Q&A button, you will see that you can ask and answer questions as the business, or you can answer any questions left by users. Which leads us to our first tip:
1. Add questions and answers yourself.
As a searcher, few things are more persuasive than seeing the answers to your questions before you even ask them.
This is why I recommend entering the most frequently asked questions about your business in this section, and then answering them yourself.
One question that should be present in every business’s Q&A section is, “Why should I choose this business?”
The answer to this question is an opportunity to sell yourself, your business, your products, and your services. Convince your potential customers that you provide exactly what they need, and they will come to you.
2. Monitor your Q&A.
The Q&A is a crowd-sourced feature, meaning that anyone can ask and answer questions on your Profile.
This is why it is important to:
đź’ˇTip: If a question gets 3 upvotes/likes, it will get featured in the Google Business Profile knowledge panel.
Whitespark provides powerful software and expert services to help businesses and agencies drive more leads through local search.
Founded in 2005 in Edmonton, Alberta, Canada, we initially offered web design and SEO services to local businesses. While we still work closely with many clients locally, we have successfully grown over the past 20 years to support over 100,000 enterprises, agencies, and small businesses globally with our cutting-edge software and services.
