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Category: Uncategorized

Do Service Areas Impact Rankings for Local SEO in 2023?

Whitespark January 23, 2023 No Comments

I recently made a video presenting some new evidence that service areas might impact rankings in local SEO. However, upon further investigation, I realized that I was wrong. In this…

STOP Ignoring This Free Keyword Research Tool For Local SEO

Whitespark January 20, 2023 No Comments

Very few businesses take advantage of the Searches Breakdown feature in the Performance section of their Google Business Profile, which is a shame because this tool is incredibly valuable and…

Interesting Case Study on Service Areas

Whitespark December 19, 2022 No Comments

I WAS WRONG 😞 The conclusions I came to in this video & post are INCORRECT. It wasn’t the service areas impacting the rankings. Take a look at my update…

NEW! Take Your Competitive Analysis to the Next Level

Whitespark December 16, 2022 No Comments

Say hello to the new competitive analysis features of our Local Rank Tracker! With our updated software, for each competitor you can: See what categories they are using See how…

Category Confusion in Local SEO is Not a Problem Anymore

Whitespark December 13, 2022 No Comments

Back in 2019, I tested the theory that having unrelated additional categories in your listing impacts rankings. The results of my experiment showed that this was true: After adding some…

Do Citations Still Work in 2023?

Whitespark December 5, 2022 No Comments

Some Local SEOs think that citations don’t matter anymore. Darren disagrees. In his latest video, he shares some compelling data on the benefits of citations, along with his recommendations for…

No more spreadsheets! Upgrading the intake to the Whitespark Listings service

Whitespark September 14, 2022 No Comments

“Oh an excel spreadsheet template, I’m really excited to fill this out. This feels great!” – said no one ever. Well today will be the last day someone says that…

Google Products Shake-Up: Is the Products Feature Moving to Merchant Center?

Whitespark June 2, 2022 No Comments

A few hours after we reported this widespread change to Google Business Profiles, the original Products functionality was restored. Users can once again manually add and delete products. Barry Schwartz reported for…

How to Find the Google Place ID for any Google Business Profile

Whitespark May 17, 2022 No Comments

So you want to find your Google Place ID — maybe to use on a nifty local marketing tool, like our Google Review Link Generator 😁. You can uuuusally find…

Offer Posts Get Prominent New “Deals” Tab on Mobile, Callouts in Maps App

Whitespark April 26, 2022 No Comments

If you manage a Google Business Profile, be it your own or a client’s, you know the benefit of updating your profile with regular Offer Posts. This type of Post…

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Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.

Category: Uncategorized

Do Service Areas Impact Rankings for Local SEO in 2023?

STOP Ignoring This Free Keyword Research Tool For Local SEO

Interesting Case Study on Service Areas

NEW! Take Your Competitive Analysis to the Next Level

Category Confusion in Local SEO is Not a Problem Anymore

Do Citations Still Work in 2023?

No more spreadsheets! Upgrading the intake to the Whitespark Listings service

Google Products Shake-Up: Is the Products Feature Moving to Merchant Center?

How to Find the Google Place ID for any Google Business Profile

Offer Posts Get Prominent New “Deals” Tab on Mobile, Callouts in Maps App

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