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How To Convert Local Searchers Into Customers With Reviews

Whitespark July 25, 2018 No Comments

This is my talk from MozCon 2018 turned into a blog post! Why Reviews Matter More Now Than Ever Before 1. Google is sending less traffic to websites from local…

Local Businesses: Get Review Snippets in Google with aggregateRating Schema

Whitespark May 10, 2018 No Comments

Heads up: Unfortunately (although maybe for the best), Google is no longer going to show aggregate ratings in your snippets for LocalBusiness or Organization types (and their respective subtypes), regardless…

The Quick Guide to Making the Most Out of Google Questions & Answers – Whitespark Weekly

Whitespark April 24, 2018 No Comments

The Google Q&A feature has been around since August 2017, but the vast majority of businesses are still not monitoring for questions, responding to questions, or adding questions. In this…

All About the New Services Feature in GMB – Whitespark Local Insider

Whitespark April 13, 2018 No Comments

Google is continuing to roll-out even more features to the Google My Business dashboard. The latest addition is the Services section, which allows businesses to create custom service categories, and…

Local Search Hacks You Probably Haven’t Seen Before

Whitespark March 27, 2018 No Comments

Local search has seen an explosion of change over the last year. Tactics that used to work like gangbusters are now just table stakes. Darren shows you bleeding edge local…

How-to “Optimize” the New Description Field in Google My Business – Whitespark Local Insider

Whitespark March 23, 2018 No Comments

Google is bringing back the business description field for Google My Business listings. In this episode of the Whitespark Local Insider (formerly the Weekly) Darren reviews GMB’s guidelines and discusses…

How to Get Keywords in Your Reviews – Whitespark Local Insider

Whitespark March 16, 2018 No Comments

Reviews that mention specific keywords and services can have a positive impact on your local rankings, and are a competitive advantage. In this Whitespark Local Insider (formerly the Weekly) episode, Darren…

What’s the Best Way to Ask For a Review?

Whitespark March 9, 2018 No Comments

Asking customers to leave you an online review can sometimes feel like a daunting task, especially if you don’t have a system in place. In this episode of the Whitespark…

Which Sites Should You Focus on for Reviews? – Whitespark Local Insider

Whitespark March 1, 2018 No Comments

Online reviews are super important for local businesses, but which sites should you focus your efforts on? In this Whitespark Local Insider episode (formerly the Weekly), Darren explains how to…

A Quick Guide to Local Pack Ads with Special Guest Joy Hawkins – Whitespark Local Insider

Whitespark February 16, 2018 No Comments

Local pack ads are a great way to get the most of your Ad Words budget, expand your local reach, and ultimately drive more business. In this installment of the…

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Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.

Category: Uncategorized

How To Convert Local Searchers Into Customers With Reviews

Local Businesses: Get Review Snippets in Google with aggregateRating Schema

The Quick Guide to Making the Most Out of Google Questions & Answers – Whitespark Weekly

All About the New Services Feature in GMB – Whitespark Local Insider

Local Search Hacks You Probably Haven’t Seen Before

How-to “Optimize” the New Description Field in Google My Business – Whitespark Local Insider

How to Get Keywords in Your Reviews – Whitespark Local Insider

What’s the Best Way to Ask For a Review?

Which Sites Should You Focus on for Reviews? – Whitespark Local Insider

A Quick Guide to Local Pack Ads with Special Guest Joy Hawkins – Whitespark Local Insider

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