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Category: Uncategorized

A Quick Guide to Local Pack Ads with Special Guest Joy Hawkins – Whitespark Local Insider

Whitespark February 16, 2018 No Comments

Local pack ads are a great way to get the most of your Ad Words budget, expand your local reach, and ultimately drive more business. In this installment of the…

How-to Handle Practitioner Listings in Google My Business (GMB) and Your Citations

Whitespark February 12, 2018 No Comments

Creating a Google My Business listing and citations for practitioners can get hairy if you aren’t aware of the recommended practices and guidelines for practitioner listings. In this episode of…

What Page Should You Link Your GMB Listing To?

Whitespark February 2, 2018 No Comments

Having a well optimized Google My Business (GMB) listing is critical for any local search strategy. When it comes to optimizing a GMB listing, many people wonder what link they…

Can You Use a Call Tracking Number in Google My Business?

Whitespark January 26, 2018 No Comments

Using a call tracking number for your local citation listings was a hard no in the past. Especially when it came to maintaining citation consistency in the local search ecosystem.…

Why Did Google Remove Some of My Reviews?

Whitespark May 11, 2017 No Comments

If you’re a small business owner who actively gets reviews, it’s likely that you’ve ran into a case where some of your reviews on your Google My Business listing randomly…

Why Local Rank Tracking is Still Valuable in 2017

Whitespark April 28, 2017 No Comments

Dan Leibson recently wrote a post about some weaknesses he noticed with tracking local rankings using the UULE parameter to set the location. He says: “If you are using UULE…

8 Awesome & Easy Ways to Encourage Customer Feedback

Whitespark March 14, 2017 No Comments

Every business owner wants more online reviews. They help with brand trust, rankings, having an edge over the competition, etc. But the fundamental principle of stimulating feedback (both online and…

What Happens When You Sign Up for Yext?

Whitespark December 14, 2016 No Comments

This post is part 2 of a 2-part series: What Happens When You Cancel Yext? What Happens When You Sign Up for Yext? (this post) A few weeks ago I wrote an article…

7 Easy Local Link Building Tactics You Should Be Using

Whitespark December 8, 2016 No Comments

This post is an excerpt from a chapter that I contributed to the 2nd edition of the awesome Link Building Book by Paddy Moogan. On top of more content, this edition…

What Happens When You Cancel Yext?

Whitespark November 21, 2016 No Comments

This post is part 1 of a 2-part series: What Happens When You Cancel Yext? (this post) What Happens When You Sign Up for Yext? Citations continue to be the bane…

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Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.

Category: Uncategorized

A Quick Guide to Local Pack Ads with Special Guest Joy Hawkins – Whitespark Local Insider

How-to Handle Practitioner Listings in Google My Business (GMB) and Your Citations

What Page Should You Link Your GMB Listing To?

Can You Use a Call Tracking Number in Google My Business?

Why Did Google Remove Some of My Reviews?

Why Local Rank Tracking is Still Valuable in 2017

8 Awesome & Easy Ways to Encourage Customer Feedback

What Happens When You Sign Up for Yext?

7 Easy Local Link Building Tactics You Should Be Using

What Happens When You Cancel Yext?

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