🤓 The 2026 Local Search Ranking Factors are here!! Check out the report!
🤓 The 2026 Local Search Ranking Factors are here!! Check out the report!
Although attributes don’t impact rankings in general, they can help you rank in specific instances. But first, what are attributes?
Attributes help explain what amenities your business offers, like whether your location has Wi-Fi, or whether it’s wheelchair accessible.
They are listed on your Google Business Profile, and they look like this in the “About” section:
And like this in the overview section that your customers first see:
While attributes don’t impact rankings in general searches like “restaurants NYC”, they do impact rankings when the search mentions the attribute (i.e. “women-owned restaurants NYC”).
You can see that, for this search, all the results have that attribute:
So, add any attribute that applies to your business. This will help people with specific wants/needs find you more easily.
Go to your Google Business Profile —> Edit Profile —> More.
Then, go through every section and check every attribute that applies to your business.
✍️ Note: Attributes are niche-specific.
For example, restaurants can get a “vegan” attribute and hotels can get “beach access”. Other attributes can only be assigned to a Profile by Google. For example, when a bar is listed in a prominent article about the best bars in NYC, it might get a ‘best bars in NYC’ attribute.
🔥 Pro Tip: If you enable the “Onsite services” or “Online appointments” attributes in the NMX, then you can’t turn them off in the NMX. This is annoying, because in the search results, these will always show instead of the eye-catching justifications [show screenshot]
But we solved this problem in the Local Platform! You can “unset” the attribute using our system, freeing up that space to show justifications in the search results.
Always be on the lookout for new attributes. You never know when a person will search for a business with a special characteristic like yours. You deserve to show up!
Whitespark provides powerful software and expert services to help businesses and agencies drive more leads through local search.
Founded in 2005 in Edmonton, Alberta, Canada, we initially offered web design and SEO services to local businesses. While we still work closely with many clients locally, we have successfully grown over the past 20 years to support over 100,000 enterprises, agencies, and small businesses globally with our cutting-edge software and services.