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Why Local Rank Tracking is Still Valuable in 2017

Whitespark April 28, 2017 No Comments

Dan Leibson recently wrote a post about some weaknesses he noticed with tracking local rankings using the UULE parameter to set the location. He says: “If you are using UULE…

8 Awesome & Easy Ways to Encourage Customer Feedback

Whitespark March 14, 2017 No Comments

Every business owner wants more online reviews. They help with brand trust, rankings, having an edge over the competition, etc. But the fundamental principle of stimulating feedback (both online and…

What Happens When You Sign Up for Yext?

Whitespark December 14, 2016 No Comments

This post is part 2 of a 2-part series: What Happens When You Cancel Yext? What Happens When You Sign Up for Yext? (this post) A few weeks ago I wrote an article…

7 Easy Local Link Building Tactics You Should Be Using

Whitespark December 8, 2016 No Comments

This post is an excerpt from a chapter that I contributed to the 2nd edition of the awesome Link Building Book by Paddy Moogan. On top of more content, this edition…

What Happens When You Cancel Yext?

Whitespark November 21, 2016 No Comments

This post is part 1 of a 2-part series: What Happens When You Cancel Yext? (this post) What Happens When You Sign Up for Yext? Citations continue to be the bane…

10 Ways to Drastically Improve Your Small/Local Business Adwords Campaigns

Whitespark July 15, 2016 No Comments

Advertising with Google Adwords can be a mixed bag for small business owners. There’s tremendous potential for getting your products and services in front of targeted buyers, especially at a…

How to get Google Calendar events in the search results

Whitespark April 18, 2016 No Comments

Have you ever seen those event listings in the search results and wondered how you can get them? Do you organize events, either online or offline that you want to…

How to Find Opportunities for Local Link Building

Whitespark February 18, 2016 No Comments

Prospecting is critical to the success of any link building campaign because it lays the groundwork for everything else that follows; outreach, relationship building, mentions, and ultimately that link. As…

How To Do Review Audits That Turn Clients’ Worst Reviews Into Actionable Solutions

Whitespark August 14, 2015 No Comments

I confess, I’m a restaurant review addict. Weird as this may sound, I fritter away all kinds of free time reading the reviews of famous restaurants which I’ll probably never…

Getting Down to the Nitty-Gritty of Scholarship Link Building

Whitespark August 12, 2015 No Comments

The 2nd Edition of the Link Building Book by Paddy Moogan is live! This version has 50% more content, including eight new chapters, two new case studies, updates to existing sections,…

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Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.

Archives

Why Local Rank Tracking is Still Valuable in 2017

8 Awesome & Easy Ways to Encourage Customer Feedback

What Happens When You Sign Up for Yext?

7 Easy Local Link Building Tactics You Should Be Using

What Happens When You Cancel Yext?

10 Ways to Drastically Improve Your Small/Local Business Adwords Campaigns

How to get Google Calendar events in the search results

How to Find Opportunities for Local Link Building

How To Do Review Audits That Turn Clients’ Worst Reviews Into Actionable Solutions

Getting Down to the Nitty-Gritty of Scholarship Link Building

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