🤓 The 2026 Local Search Ranking Factors are here!! Check out the report!

Archives

Q&A

Note: Google has deprecated the Q&A API for Business Profiles and phasing out the Q&A feature. The API was officially discontinued on November 3, 2025, meaning programmatic access is no…
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Attributes

Although attributes don’t impact rankings in general, they can help you rank in specific instances. But first, what are attributes? Attributes help explain what amenities your business offers, like whether your location…
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Products

There are two ways to add Products to your Google Business Profile, and each one comes with a different set of pros and cons. Let’s go over both of them.…
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Photos & videos

Google is becoming more visual. From image search, to photo and video carousels taking over the result pages, visuals are becoming more and more important for Google Search. This is why…
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Google posts (AKA updates)

We like to think of Google Posts as free ad space on Google. Updates are visible to searchers directly in the search results and on your Profile, and utilizing them well can make…
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Reviews

It’s not enough to rank in the local search results. Your business has to stand out from the competition and attract new customers. Reviews play a critical part in this…
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Robert Priester

Robert Priester

I love this newsletter! It’s so fun and informative. It helps keep me up to date on local SEO news. It’s really one of the best ways to track news…
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Greg Gifford

Greg Gifford

If you do Local SEO, the Local Rank Tracker will be one of your “I can’t live without this tool” tools. It’s flat out gorgeous and by far the best…
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Dan Shure

Dan Shure

I can’t think of a bigger “no-brainer” local optimization service to utilize than Whitespark’s Citation Building Service. Just do it! There’s no possible way you can lose. The value/reward ratio…
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Whitespark provides powerful software and expert services to help businesses and agencies drive more leads through local search.

Founded in 2005 in Edmonton, Alberta, Canada, we initially offered web design and SEO services to local businesses. While we still work closely with many clients locally, we have successfully grown over the past 20 years to support over 100,000 enterprises, agencies, and small businesses globally with our cutting-edge software and services.

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