If you spend a few minutes on the Launch Digital Marketing (LDM) website, you immediately get a sense of their vibe. You’re greeted with polished videos and images of team members interacting in what looks to be a bright, airy office with high ceilings and colourful accents that entertain the eye while set against large neutral walls with brief notes of direction like, “think bigger”. This all makes it less of a surprise when you eventually learn that this Chicago-based digital marketing agency is full service. They offer everything from social media and video production to mainstays like website design and search engine optimization.
The LDM team have regularly submitted orders through the Citation Building Service since 2012—a year after their company was first set up in LDM co-founder Joe Chura’s basement. Even though they’ve come so far from those humble beginnings, the drive and focus that typically comes with a lean team and modest roster of clients continues to linger as a core value while they now count both well known international brands and local businesses as partners.
LDM is well aware of the importance of including citations in the service they provide for their local clients. Mary Lane, Local Search Director, says ensuring they know clients’ complete name, address, and phone number (NAP) history when they sign on with LDM is a big part of their on-boarding process. This is in addition to submitting orders through our online Citation Building Service so the Whitespark team can help create citations for their clients.
We asked Mary, why does LDM continues to choose the Whitespark manual citation building service, after all these years and despite other options available to them?
She listed these specific points:
“It’s so easy and it’s so thorough. You guys are so timely [and] we get reports back,” Mary explains. “ We’re getting quality citations”
Mary and her team are very familiar with the intake form we request to have filled out each time a new order is submitted. The spreadsheet asks for everything from the business name, address, keywords, and photos, to social channels and a brief description of products and services. LDM knows the importance of gathering these business details when working with a local business since they do their own initial audit when they welcome a new client.
“We know how important that is so it really is another reason why we like you guys because you really understand the science behind it,” said Mary whose team also utilizes these business details to optimize listings for clients.
247 Orders Placed
14,000 Citations Built
Lower Overhead From Outsourcing
LDM is no stranger to growth and expanding their team to reflect the evolution of their offerings. In 2016 they were recognized by Inc. as one the fastest growing private companies, which listed their growth rate at 607% over three years. A bigger team to support the agency in bloom is inevitable but Mary admits that the local SEO department at LDM has been able to remain small, at around 4 people.
That’s probably one of the reasons why our team is not bigger; it’s because we use you guys. We outsource all that stuff to you guys so I’d say that’s a pretty big impact,” says Mary, referring to her team’s use of Whitespark citation services.
She estimates LDM would need to hire one to two full time team members if they went back to building and updating citations internally.
Build High Quality Citations With Whitespark
Citation Building is a time consuming process, that’s why you’ll want us to do it for you. We scour hundreds of high-quality opportunities, submitting by hand to build powerful, consistent citations with a quick turnaround time.