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Category: Uncategorized

From Zero to Local Ranking Hero – MozCon 2019

Whitespark July 15, 2019 No Comments

Get an inside look into the process, strategies, and tactics implemented to take a business from having zero web presence to ranking hyper-locally in 8 months.== Questions asked along the…

Helpful Support Numbers to Call on the Top U.S. Citation Sites

Whitespark October 25, 2018 No Comments

Support emails, contact forms, and FAQ pages are often all you need when it comes to resolving business listing issues on the top U.S. citation sites for local SEO. However,…

How to Build Citations if You Want to Hide Your Address

Whitespark September 27, 2018 No Comments

Not all local business owners want customers to show up at their door, but they all want customers to know about their business, and purchase their goods/services. For businesses that…

How To Convert Local Searchers Into Customers With Reviews

Whitespark July 25, 2018 No Comments

This is my talk from MozCon 2018 turned into a blog post! Why Reviews Matter More Now Than Ever Before 1. Google is sending less traffic to websites from local…

Local Businesses: Get Review Snippets in Google with aggregateRating Schema

Whitespark May 10, 2018 No Comments

Heads up: Unfortunately (although maybe for the best), Google is no longer going to show aggregate ratings in your snippets for LocalBusiness or Organization types (and their respective subtypes), regardless…

The Quick Guide to Making the Most Out of Google Questions & Answers – Whitespark Weekly

Whitespark April 24, 2018 No Comments

The Google Q&A feature has been around since August 2017, but the vast majority of businesses are still not monitoring for questions, responding to questions, or adding questions. In this…

All About the New Services Feature in GMB – Whitespark Local Insider

Whitespark April 13, 2018 No Comments

Google is continuing to roll-out even more features to the Google My Business dashboard. The latest addition is the Services section, which allows businesses to create custom service categories, and…

Local Search Hacks You Probably Haven’t Seen Before

Whitespark March 27, 2018 No Comments

Local search has seen an explosion of change over the last year. Tactics that used to work like gangbusters are now just table stakes. Darren shows you bleeding edge local…

How-to “Optimize” the New Description Field in Google My Business – Whitespark Local Insider

Whitespark March 23, 2018 No Comments

Google is bringing back the business description field for Google My Business listings. In this episode of the Whitespark Local Insider (formerly the Weekly) Darren reviews GMB’s guidelines and discusses…

How to Get Keywords in Your Reviews – Whitespark Local Insider

Whitespark March 16, 2018 No Comments

Reviews that mention specific keywords and services can have a positive impact on your local rankings, and are a competitive advantage. In this Whitespark Local Insider (formerly the Weekly) episode, Darren…

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Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.

Category: Uncategorized

From Zero to Local Ranking Hero – MozCon 2019

Helpful Support Numbers to Call on the Top U.S. Citation Sites

How to Build Citations if You Want to Hide Your Address

How To Convert Local Searchers Into Customers With Reviews

Local Businesses: Get Review Snippets in Google with aggregateRating Schema

The Quick Guide to Making the Most Out of Google Questions & Answers – Whitespark Weekly

All About the New Services Feature in GMB – Whitespark Local Insider

Local Search Hacks You Probably Haven’t Seen Before

How-to “Optimize” the New Description Field in Google My Business – Whitespark Local Insider

How to Get Keywords in Your Reviews – Whitespark Local Insider

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