Category: Uncategorized

Prospecting is critical to the success of any link building campaign because it lays the groundwork for everything else that follows; outreach, relationship building, mentions, and ultimately that link. As [...]

On August 6th, 2015, Darren gave a presentation at a Jobber gathering in Edmonton, Alberta (Canada), titled “Basics of Website Optimization”. In this presentation Darren covers the following topics: How [...]

I confess, I’m a restaurant review addict. Weird as this may sound, I fritter away all kinds of free time reading the reviews of famous restaurants which I’ll probably never [...]

The 2nd Edition of the Link Building Book by Paddy Moogan is live! This version has 50% more content, including eight new chapters, two new case studies, updates to existing sections, [...]

Schema.org… Love it or hate it, schema is an essential part of optimizing your website for local search. For me, it’s a love-hate relationship. Love it – because it takes [...]

There are hundreds of articles that can be found online about how to mark up your local business’ NAP with schema.org. Don’t worry, this isn’t another one of them. This [...]

Hey, small business owner! You’ve got stuff to do today. Stuff that has to do with YOUR business. Not things that have to do with increased local search rankings. I [...]

Incorrect business information online is much more frequently encountered than correct business information online, and one of the main reasons for this is the way the business data flows through [...]

September 29, 2016 – UPDATE Good news, Google has made it much easier than back in 2014 to leave a review for a business. We have created a new free tool to [...]

Building citations is the hardest part of getting your business visible in the local search results. Doing it right will take you a few hours. Doing it wrong will take many [...]