This is my talk from MozCon 2018 turned into a blog post! Why Reviews Matter More Now Than Ever Before 1. Google is sending less traffic to websites from local…
Heads up: Unfortunately (although maybe for the best), Google is no longer going to show aggregate ratings in your snippets for LocalBusiness or Organization types (and their respective subtypes), regardless…
The Google Q&A feature has been around since August 2017, but the vast majority of businesses are still not monitoring for questions, responding to questions, or adding questions. In this…
Google is continuing to roll-out even more features to the Google My Business dashboard. The latest addition is the Services section, which allows businesses to create custom service categories, and…
Local search has seen an explosion of change over the last year. Tactics that used to work like gangbusters are now just table stakes. Darren shows you bleeding edge local…
Google is bringing back the business description field for Google My Business listings. In this episode of the Whitespark Local Insider (formerly the Weekly) Darren reviews GMB’s guidelines and discusses…
Reviews that mention specific keywords and services can have a positive impact on your local rankings, and are a competitive advantage. In this Whitespark Local Insider (formerly the Weekly) episode, Darren…
Asking customers to leave you an online review can sometimes feel like a daunting task, especially if you don’t have a system in place. In this episode of the Whitespark…
Online reviews are super important for local businesses, but which sites should you focus your efforts on? In this Whitespark Local Insider episode (formerly the Weekly), Darren explains how to…
Local pack ads are a great way to get the most of your Ad Words budget, expand your local reach, and ultimately drive more business. In this installment of the…
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