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10 Expert Tips for Taking Great Photos for Your Google Business Profile

Gabbie January 14, 2025 No Comments

As a commercial photographer who’s primarily focused on creating content for the purpose of helping businesses be better found, seen, and trusted online, I see people make a lot of…

19 Local Search Developments You Need to Know About From Q4 2024

Gabbie January 9, 2025 No Comments

I’m as happy as a lark that my long-standing quarterly roundup series of need-to-know local search developments has found a new home here at Whitespark. Four times a year, this…

3 Ways to Diversify Your Local Business Reviews

Gabbie January 7, 2025 No Comments

Most people only focus on getting Google reviews because they get the most visibility and they impact your Google rankings. But the truth is, diversifying your reviews is extremely important.…

Coping with Google Disappointments: What to Do When You Feel Let Down

Gabbie December 18, 2024 No Comments

What can you do when some aspect of how Google is handling your digital assets is taking an emotional toll on you? The above screenshot from the Google Search Console…

Does Schema Deserve Space in Your 2025 Local Search Marketing Plan?

Gabbie December 5, 2024 No Comments

Confession time: I’ve never really been sold on the concept of schema for small local businesses because 1) it places a not-insignificant burden on business owners to implement, and, 2)…

What is a Local Citation?

Whitespark December 2, 2024 No Comments

Imagine you’re a small coffee shop nestled in the heart of your town, but potential customers can’t find your business online. Enter local citations—the unsung heroes of local SEO that…

How to Get More and Better Local Business Reviews

Gabbie November 13, 2024 No Comments

Recently, we looked at the rainbow of six outstanding local business review powers. Now that you understand the full spectrum of their potential to help you operate a better, more…

Image of a review in GBP showing where to find "Report review".

How to Remove Fake Reviews from Google

Whitespark November 4, 2024 No Comments

Businesses struggle to deal with the effects fake Google reviews have on their Google Business Profile (GBP) search engine rankings. Sadly, receiving phony reviews on your GBP is not a…

Why Local Business Reviews Are So Important

Gabbie October 30, 2024 No Comments

Onboarding a new employee to your in-house marketing team or digital marketing agency? Need to get ahead of your competition in Google’s local packs and Maps? Today’s column is for…

Are Social Media Posts a Good Fit for Google Business Profiles?

Gabbie October 23, 2024 No Comments

It’s one of the most awkward experiences in life, not knowing how to act in a situation that’s totally new to you. First job interview, first public speaking engagement? First…

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Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.

Archives

10 Expert Tips for Taking Great Photos for Your Google Business Profile

19 Local Search Developments You Need to Know About From Q4 2024

3 Ways to Diversify Your Local Business Reviews

Coping with Google Disappointments: What to Do When You Feel Let Down

Does Schema Deserve Space in Your 2025 Local Search Marketing Plan?

What is a Local Citation?

How to Get More and Better Local Business Reviews

How to Remove Fake Reviews from Google

Why Local Business Reviews Are So Important

Are Social Media Posts a Good Fit for Google Business Profiles?

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