🔥 Whitespark's Local Ranking Grids are coming soon! Get notified when we launch

Book a call

Archives

3 Ways to Diversify Your Local Business Reviews

Gabbie January 7, 2025 No Comments

Most people only focus on getting Google reviews because they get the most visibility and they impact your Google rankings. But the truth is, diversifying your reviews is extremely important.…

Coping with Google Disappointments: What to Do When You Feel Let Down

Gabbie December 18, 2024 No Comments

What can you do when some aspect of how Google is handling your digital assets is taking an emotional toll on you? The above screenshot from the Google Search Console…

Does Schema Deserve Space in Your 2025 Local Search Marketing Plan?

Gabbie December 5, 2024 No Comments

Confession time: I’ve never really been sold on the concept of schema for small local businesses because 1) it places a not-insignificant burden on business owners to implement, and, 2)…

What is a Local Citation?

Whitespark December 2, 2024 No Comments

Imagine you’re a small coffee shop nestled in the heart of your town, but potential customers can’t find your business online. Enter local citations—the unsung heroes of local SEO that…

How to Get More and Better Local Business Reviews

Gabbie November 13, 2024 No Comments

Recently, we looked at the rainbow of six outstanding local business review powers. Now that you understand the full spectrum of their potential to help you operate a better, more…

Image of a review in GBP showing where to find "Report review".

How to Remove Fake Reviews from Google

Whitespark November 4, 2024 No Comments

Businesses struggle to deal with the effects fake Google reviews have on their Google Business Profile (GBP) search engine rankings. Sadly, receiving phony reviews on your GBP is not a…

Why Local Business Reviews Are So Important

Gabbie October 30, 2024 No Comments

Onboarding a new employee to your in-house marketing team or digital marketing agency? Need to get ahead of your competition in Google’s local packs and Maps? Today’s column is for…

Are Social Media Posts a Good Fit for Google Business Profiles?

Gabbie October 23, 2024 No Comments

It’s one of the most awkward experiences in life, not knowing how to act in a situation that’s totally new to you. First job interview, first public speaking engagement? First…

How to Rank a Service Area Business in Multiple Cities Using City Landing Pages

Whitespark October 22, 2024 No Comments

If you run a service area business, you probably want to rank outside of your own neighborhood — outside of your city, even. The problem is, Google’s local algorithm is…

Do Service Areas Impact Rankings in 2024?

Gabbie October 21, 2024 No Comments

If you’ve been following Whitespark, you know that our annual Local Search Ranking Factors survey has always shown that setting service areas on your Google Business Profile does not help…

« Previous Next »

Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.

Archives

3 Ways to Diversify Your Local Business Reviews

Coping with Google Disappointments: What to Do When You Feel Let Down

Does Schema Deserve Space in Your 2025 Local Search Marketing Plan?

What is a Local Citation?

How to Get More and Better Local Business Reviews

How to Remove Fake Reviews from Google

Why Local Business Reviews Are So Important

Are Social Media Posts a Good Fit for Google Business Profiles?

How to Rank a Service Area Business in Multiple Cities Using City Landing Pages

Do Service Areas Impact Rankings in 2024?

WHITESPARK

DARREN SHAW

Never miss a beat

Local SEO software

Listings & SEO services

Free tools & resources

Company

Contact us