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Website Optimization Basics For Local SEO

Whitespark September 3, 2015 No Comments

On August 6th, 2015, Darren gave a presentation at a Jobber gathering in Edmonton, Alberta (Canada), titled “Basics of Website Optimization”. In this presentation Darren covers the following topics: How…

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18 Local Search Developments You Need to Know About From Q1 2025

Gabbie April 2, 2025 No Comments

We’re definitely off to the races in local search happenings at the start of the new year! Hard to keep up? Don’t worry. I’ve got you covered and you can…

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GBP Eligibility: Can I List My Food Truck, Kiosk, Virtual Kitchen, or Other Special Business Model?

Gabbie March 12, 2025 No Comments

Variety is the spice of life, and fortunately, the Guidelines for representing your business on Google don’t confine eligibility solely to the commonest business models like brick-and-mortar or service area…

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Are Food Trucks Eligible for a Google Business Profile?

Gabbie March 12, 2025 No Comments

Yes, food trucks can have a Google Business Profile by setting up a Service Area Business listing using their home address (hidden from the public), but if a visible location…

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Are Kiosks and ATMs Eligible for a Google Business Profile?

Gabbie March 12, 2025 No Comments

Yes, kiosks and ATMs are eligible for a Google Business Profile if they are permanently located, provide a contact method, list accurate hours, and follow best practices similar to those…

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Are Businesses Located at Co-Working Spaces Eligible for Google Business Profiles?

Gabbie March 12, 2025 No Comments

Businesses in co-working spaces may be eligible for a Google Business Profile if they meet the following guidelines: If you fall short of any of these table stakes, it’s likely…

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Are Virtual Kitchens Eligible for a Google Business Profile?

Gabbie March 12, 2025 No Comments

Yes, virtual kitchens are eligible for a Google Business Profile if they follow Google’s guidelines, including having distinct branding, using separate signage for co-located brands, and hiding their address while…

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Are Home-Based Businesses Eligible for a Google Business Profile?

Gabbie March 12, 2025 No Comments

Yes, home-based businesses are eligible for a Google Business Profile if they serve customers in person at their location or travel to customers, with the option to hide their address…

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Are Virtual Service Businesses Eligible for a Google Business Profile?

Gabbie March 12, 2025 No Comments

No, virtual service businesses are not officially eligible for a Google Business Profile, as Google requires businesses to serve customers face-to-face, though some exceptions for formerly in-person service providers operating…

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How Often Should I Update Content for SEO? Free Freshness Distance Calculator

Whitespark March 5, 2025 No Comments

If you want your website to rank higher, you need to keep your content updated regularly. According to a recent leak, Google considers content “fresh” if around 30% of it…

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Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.

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