Most businesses are doing Google Posts all wrong. They treat their Google Business Profile like a social media profile, but it is NOT. GBP is the one platform that people…
It’s infuriating that many local SEOs are still telling people to geotag their Google Business Profile photos, when research has shown time and time again that IT DOES NOT WORK.…
With the rise of AI, many businesses and SEOs are turning to Artificial Intelligence for generating SEO-optimized website content. However, Google is constantly rolling out new updates to combat spam,…
Here’s a hot tip many businesses don’t think about when building citations for local SEO. In my latest video, I explain why the first sentence of your description is so…
ChatGPT seems to have become the holy grail of all knowledge, and many people think that it can replace actual research. Well, I disagree. Especially when it comes to local…
I recently made a video presenting some new evidence that service areas might impact rankings in local SEO. However, upon further investigation, I realized that I was wrong. In this…
Very few businesses take advantage of the Searches Breakdown feature in the Performance section of their Google Business Profile, which is a shame because this tool is incredibly valuable and…
I WAS WRONG 😞 The conclusions I came to in this video & post are INCORRECT. It wasn’t the service areas impacting the rankings. Take a look at my update…
Say hello to the new competitive analysis features of our Local Rank Tracker! With our updated software, for each competitor you can: See what categories they are using See how…
Back in 2019, I tested the theory that having unrelated additional categories in your listing impacts rankings. The results of my experiment showed that this was true: After adding some…
Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.
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DARREN SHAW
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