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Local Rank Tracker

What gets measured gets improved

Know how your business truly ranks in local and organic search results. Understand the impact of your SEO work and make data-driven decisions to improve your rankings.

Plans starting at $14 per month

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What local search experts think

Find out why Joy Hawkins loves the Local Rank Tracker.
Learn why Greg Gifford thinks the Local Rank Tracker will be one local SEO tool that you can’t live without.
See why the Local Rank Tracker is one of Blake Denman’s favorite tools.

Looking for geo-grid rank tracking?

Understand how your business ranks everywhere your customers are searching from. Get gorgeous grids, shareable reports, and breakthrough features – all in the easiest to use geo-grid rank tracker on the market.

It's the perfect companion to the Local Rank Tracker, and we think you'll love it!

Learn morestart for free • plans from $10/month

Search everywhere

Track everything

Track Local Packs, Maps, and organic results in Google and Bing on both desktop and mobile. Monitor multiple locations across specific zip/postal codes or geo-coordinates in your city to see how you rank across different areas, and get the full picture of your overall performance.

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Rankings you can trust

Get accurate data

Rankings are in constant flux, and they vary wildly based on location. Whitespark’s pinpoint accuracy helps you see your aggregate ranking changes over time, identify trends, detect issues, and never fear another algorithm change. Swiftly make informed decisions based on the data and metrics that help gauge your overall visibility in SERPs.

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Gather intel

Outrank your competitors

Take your competitor comparisons to the next level by comparing your rankings across different result types and by filtering down to specific keywords and locations. Easily identify exactly where your competitors are outranking you, so you can adjust your SEO strategy to stay on top of the local search results.

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Data segmentation

Filter like a pro

Filter your data by specific keyword groups and locations to drill down into the finer details of your campaigns. Create custom filters for your most important target keywords and dial in on different keyword groups to uncover the whole story in your overall rankings.

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GBP report

Analyze locations & find duplicates

The Google Business Profiles tab displays all your Google Profiles (including duplicates and practitioners), lets you sort by rankings and review data, and is easily exportable to CSV.

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Local SEO experts love us

Many of the best SEOs and agencies in the industry use and trust Local Rank Tracker

David Mihm

Insanely accurate at identifying duplicates!

The Google Business Profiles tab is the most valuable Enterprise local search product to come along in at least 5 years, maybe ever. It’s insanely accurate at identifying Google duplicates at scale, especially for multi-location practitioner-heavy businesses.

David Mihm, davidmihm.com

  • Mike Blumenthal

    GatherUp

    It’s a highly visual tool that makes ranking changes apparent over time in way that is easy for businesses to understand. It reports on the sites that I am interested in and allows enough granular control over things like location to be really useful.

  • Joy Hawkins

    Sterling Sky

    Whitespark, to my knowledge, is one of the only rank trackers that separates Google Local Pack and Organic results, so you can see how your true organic rankings are improving or decreasing over time.

  • Elizabeth Linder

    Kick Point

    The way Whitespark’s Local Rank Tracker visualizes ranking data makes it incredibly easy to use! The ability to filter out keyword types and locations is my favourite feature, you can segment different keyword groups and share successes along with areas to improve with clients. Separating rankings between Google’s local pack, maps, and organic results is a fantastic way to manage your overall performance depending on the search intent for different keyword groups.

  • Greg Gifford

    SearchLab

    If you do Local SEO, the Local Rank Tracker will be one of your “I can’t live without this tool” tools. It’s flat out gorgeous and by far the best visual representation of rankings of any tool on the market. You can drill down by location and even bucket by keywords to see how specific locations or sections of the site are performing.

Feature-rich local rank tracking

Get the edge on your SEO strategy with our ever-growing feature list

  • Desktop & mobile tracking

    Track desktop and mobile rankings on Google and Bing for Local Pack, Maps, and organic searches up to 100 results.

  • Precise local results

    Narrow your search location to specific geo-coordinates, zip/postal codes, or the city centre, to get improved ranking data based on your locale.

  • Visibility score

    Visibility Score is a weighted metric based on the estimated click-through rate of your combined ranking positions across all of the keywords you’re tracking in your campaign.

  • Location filtering

    Segment your data by location to see which areas your business is dominating in local search results, where there’s room for improvement, or to compare your search performance across locations.

  • Competitor tracking & insights

    Add your top competitors to keep watch on how they’re performing for the same target keywords and run comparison reports to see how your rankings stack up against theirs. Mine your competitors’ Google Business Profiles for categories and other insights.

  • Keyword comparison & filtering

    Dive deeper into how your different keyword rankings compare across each pack type (organic, pack, maps) by segmenting your data by single keywords or filtering by groups and location across various date ranges.

  • Track your YouTube & social accounts

    Find out how your videos and social accounts are ranking in Google & Bing. Track your latest promotions to see how well they are performing.

  • White-label reporting

    Create a unique URL to share campaign ranking results without needing an account. You can password protect the link, and then share it with any clients or team members giving them 24/7 access. Agencies can also use a custom domain (e.g. rankings.yoursite.com).

  • Integrated search volume

    Contextualize your ranking performance for each keyword with national search volume, and understand the potential impact of every ranking.

  • Explore Google Business Profiles

    See all of your businesses’ Google Business Profiles for any keyword you track, helping you find optimization opportunities or spot problematic duplicate listings.

  • Email reports

    Get daily, weekly, or monthly updates on your campaign performance right inside your (and/or your clients’) inbox.

  • CSV & PDF export

    Export your ranking data to CSV for spreadsheet crunching, or get a nice PDF report to share with clients.

Plans & pricing

Sign up for a free 14 day trial, and start collecting your ranking data within minutes.

All prices in USD

Small business

$14

Per month, billed annually

Save $36

  • 100 Location keywords*
  • Unlimited domains
  • Unlimited locations
  • Weekly tracking
Start trial

Best for: small businesses that want to track their online visibility for their top keywords, to verify if they’re showing up in local results, and to identify new opportunities.

Specialist🔥

$30

Per month, billed annually

Save $60

  • 250 Location keywords*
  • Unlimited domains
  • Unlimited locations
  • Weekly tracking
Start trial

Best for: consultants who want to stay on top of critical keyword rankings and identify new opportunities for their clients or their own business.

Agency

$60

Per month, billed annually

Save $120

  • 1,000 Location keywords*
  • Unlimited domains
  • Unlimited locations
  • Weekly tracking
Start trial

Best for: agencies who want to automate their reports, monitor trends over time, and track rankings at the multi-location level.

Enterprise

$117

Per month, billed annually

Save $276

  • 2,500 Location keywords*
  • Unlimited domains
  • Unlimited locations
  • Weekly tracking
Start trial

Best for: agencies with many clients or enterprise businesses with multiple locations who want to scale their ranking reports, monitor trends over time, and track rankings at the multi-location level.

Need daily tracking?
Per month, billed annually
Small business$20Start trial
Specialist$42Start trial
Agency$85Start trial
Enterprise$167Start trial

*Location keywords are best explained with an example: XYZ Plumbing has 3 locations: Dallas, Houston, and San Antonio. They are checking 10 different keywords in each city. They’ll need 30 location keywords; 10 for each city.

FAQs

Don't see your question here? Find more answers in our help center or connect with our support team!

How do location specific keywords work?

Location specific keywords are the search terms that you are monitoring for each specific tracking location in a campaign. Here is an example that explains how location specific keywords work:

XYZ Plumbing has 3 locations: Dallas, Houston, and San Antonio. They are tracking 10 different keywords per city. They’ll use 30 location keywords; 10 for each city in this one campaign.

What’s the difference between keywords and location specific keywords?

In your rank tracking campaigns, the Keywords field is where you enter the search terms that you want to track for ALL locations. Any keywords you enter there will be searched from and tracked in every Tracking location you set.

We highly recommend that you track broad non-location based search terms in the Keywords field and track location specific keywords in your Tracking locations field.

  • Keywords field: The search terms used here should be broad and generic terms with no location modifiers. For example: plumber, faucet repair, water heater replacement…
  • Tracking locations + Location specific keywords field: Add all the search terms you are targeting for this location that include location modifiers. For example: Chicago plumber, faucet repair Chicago, plumbers near Andersonville…
How do you compare to BrightLocal?

Please see our Whitespark vs. BrightLocal comparison here.

You can't improve what you don't measure

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