Darren Shaw founded Whitespark in 2005. The company specialized in web design and development, however, Darren’s passion and curiosity for all things local search led Whitespark to focus primarily on local SEO in 2010 with the launch of the Local Citation Finder, followed by the Local Rank Tracker.

Darren is widely regarded in the local SEO community as an innovator, one whose years of experience working with massive local data sets have given him uncommon insights into the inner workings of the world of citation-building and local search marketing. Darren has been working on the web for over 17 years and loves everything about local SEO.

When Darren isn’t speaking at conferences, researching the latest in local search or designing the next best local SEO tool, he is spending time with his wife and daughter.

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About Darren

Home Town: Edmonton, Alberta Canada

Education: Darren received his BA (anthropology major, computing science minor) from the University of Alberta in 2003

Interests: All things related to the interwebs, craft beer, scotch, fancy socks, family travel adventures, and sometimes, hockey

Random Facts:

  • Darren can’t get enough of Nature’s Path Optimum cereal (he’s been eating it almost every day for the last 5+ years)
  • Darren dropped out of high school when he was 16, but decided that wasn’t working out so well, so he went back to adult high school when he was 19, and then went on to university.

Speaking Engagements

Darren is a frequent speaker at major search conferences across North America. Below are some of the upcoming and past events he has had the honor of taking part in.

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Upcoming

2016

June

MN Search Summit

TBA

June

SMX Advanced

Local Search Roundtable

Past Events

2016

February

Mozcon Local – Seattle

Citation Investigation!

2015

June

Local U Advanced, Minneapolis

End-to-End Citation Discovery and Management & Learning from Your Local Competition

June

Local Search Roundtable

May

Website Optimization Basics & Reviews and Your Online Reputation

May

Private Consult

Presentation for a Group of Law Firms in California

March

Local Search Training

2 days of local search training for an enterprise client

February

Review Acquisition Strategies That Work

2014

2013

March

Private Consult

Presentation for a Group of Law Firms in California

March

Round Table Discussions – Citations

2012

2011

May

Ranking Your Business in Local Search Results

Interviews & Press

July 2015, LocalU LocalU Interview Series: Darren Shaw

November 2014, Max Impact Behavioral Local Signals

October 2014, Wordtracker 33 SEO experts share their most effective Link Building strategies

May 2014, MN Search The MnSearch Summit Interview Series: Darren Shaw

April 2014, SEO Dojo Radio Google Local SEO in 2014

April 2014, Max Impact Unstructured Citations

February 2014, LocalSplash Local Search Interviews: Darren Shaw

January 2014, LocalStampede How to Find Quality Citations with Darren Shaw of Whitespark

January 2014, SEMpdx SEMpdx SearchFest 2013 Mini-Interview: Darren Shaw

August 2013, Calmbr Kick Ass Local SEO Strategies From Around the World

July 2013, Stoked SEO The SEO’s Toolbox: Local Rank Tracker

October 2012, Greenlane SEO Getting Caught Up On Local Search With Darren Shaw

August 2012, SEO.com Local Search Dream Team – Tips, Tools & Predictions

August 2012, Local Visibility System 17 Question with Darren Shaw Creator of the Local Citation Finder

June 2012, SEOBook Local SEO Tips from Darren Shaw of Whitespark

September 2011, Marketing Pilgrim Sunday Interview: Whitespark.ca’s Darren Shaw

 

Recent Articles

Darren occasionally writes about Local SEO, Citations, Local Rankings, New Research, and more (and he’d love to find time to write more regularly). The following are a few of his recently published articles or contributions.

Announcing the Top Citations by Country

Google Carousel is now Appearing Outside of the US

We’re Seeing a 23.4% Drop in Local Packs

Darren also co-created the Best Citation Sources by U.S. City and Category with David Mihm and contributes yearly to the Local Search Ranking Factors

 

Contact Darren

Want Darren to speak at your conference or get in touch with him regarding research? Contact him via email (darren at whitespark dot ca). You can also connect via the following social sites:

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