About Darren

Darren Shaw founded Whitespark in 2005. The company specialized in web design and development, however, Darren’s passion and curiosity for all things local search led Whitespark to focus primarily on local SEO in 2010 with the launch of the Local Citation Finder, followed by the Local Rank Tracker.

Professional/Event Bio: Darren is the founder of Whitespark, a local search software and services company that is one of the most respected and cited in the industry. He has been working on the web for over 19 years and loves everything about local SEO. Darren leads research initiatives such as the annual Local Search Ranking Factors survey and the Local Search Ecosystem. He is a regular contributor to search marketing publications and speaks at conferences around the globe about local search.

Home Town: Edmonton, Alberta Canada

Education: Darren received his BA (anthropology major, computing science minor) from the University of Alberta in 2003

Interests: All things related to the interwebs, craft beer, scotch, fancy socks, family travel adventures, and sometimes, hockey

Random Facts:

  • Darren dropped out of high school when he was 16, but decided that wasn’t working out so well, so he went back to adult high school when he was 19, and then went on to university.
  • Darren did his first few years of university in Computing Science, but switched to Anthropology. He holds a BA in Anthropology.

When Darren isn’t speaking at conferences, researching the latest in local search or designing the next best local SEO tool, he is spending time with his wife and daughter.


Feel free to use any of the following photos for press, events, conference and speaking engagements.


Contact Darren

Want Darren to speak at your conference or get in touch with him regarding research? Contact him via email (darren at whitespark dot ca). You can also connect via Twitter, Google+, and LinkedIn.

Speaking Engagements

Darren is a frequent speaker at major search conferences across North America. Below are some of the upcoming and past events he has had the honor of taking part in.







Convert Local Searchers Into Customers with Reviews

Past Events


March 27

Local Search Hacks You Probably Haven’t Seen Before


Local U Advanced (MozCon Local)

KEYNOTE: 2017 Local Search Ranking Factors Survey Results


MozCon Local

The New Local Search Ecosystems & Citation Sources That Matter in 2017



Local U Advanced


MN Search Summit

Insights and Takeaways & The 2016 Local Search Ranking Factors Study


SMX Advanced

Local Search Roundtable


Mozcon Local – Seattle



Local U Advanced, Minneapolis

End-to-End Citation Discovery and Management & Learning from Your Local Competition


Local Search Roundtable


Website Optimization Basics & Reviews and Your Online Reputation


Private Consult

Presentation for a Group of Law Firms in California


Local Search Training

2 days of local search training for an enterprise client


Review Acquisition Strategies That Work




Private Consult

Presentation for a Group of Law Firms in California


Round Table Discussions – Citations




Ranking Your Business in Local Search Results

The Whitespark Weekly

Darren produces a weekly video series where he discusses tips, tactics, and hot topics in local search. You can browse the Whitespark Weekly archive here.


Interviews & Press

July 2015, LocalU LocalU Interview Series: Darren Shaw

November 2014, Max Impact Behavioral Local Signals

October 2014, Wordtracker 33 SEO experts share their most effective Link Building strategies

May 2014, MN Search The MnSearch Summit Interview Series: Darren Shaw

April 2014, SEO Dojo Radio Google Local SEO in 2014

April 2014, Max Impact Unstructured Citations

February 2014, LocalSplash Local Search Interviews: Darren Shaw

January 2014, LocalStampede How to Find Quality Citations with Darren Shaw of Whitespark

January 2014, SEMpdx SEMpdx SearchFest 2013 Mini-Interview: Darren Shaw

August 2013, Calmbr Kick Ass Local SEO Strategies From Around the World

July 2013, Stoked SEO The SEO’s Toolbox: Local Rank Tracker

October 2012, Greenlane SEO Getting Caught Up On Local Search With Darren Shaw

August 2012, SEO.com Local Search Dream Team – Tips, Tools & Predictions

August 2012, Local Visibility System 17 Question with Darren Shaw Creator of the Local Citation Finder

June 2012, SEOBook Local SEO Tips from Darren Shaw of Whitespark

September 2011, Marketing Pilgrim Sunday Interview: Whitespark.ca’s Darren Shaw


Recent Articles

Darren occasionally writes about Local SEO, Citations, Local Rankings, New Research, and more (and he’d love to find time to write more regularly). The following are a few of his recently published articles or contributions.

Local Search Ranking Factors & Brief Review of LSRF Results,

Proximity to Searcher is the New #1 Local Search Ranking Factor,

What is a Local Citation?

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