Category: Uncategorized

Back in 2019, I tested the theory that having unrelated additional categories in your listing impacts rankings. The results of my experiment showed that this was true: After adding some [...]

Some Local SEOs think that citations don’t matter anymore. Darren disagrees. In his latest video, he shares some compelling data on the benefits of citations, along with his recommendations for [...]

“Oh an excel spreadsheet template, I’m really excited to fill this out. This feels great!” – said no one ever. Well today will be the last day someone says that [...]

A few hours after we reported this widespread change to Google Business Profiles, the original Products functionality was restored. Users can once again manually add and delete products. Barry Schwartz reported for [...]

So you want to find your Google Place ID — maybe to use on a nifty local marketing tool, like our Google Review Link Generator 😁. You can uuuusally find [...]

If you manage a Google Business Profile, be it your own or a client’s, you know the benefit of updating your profile with regular Offer Posts. This type of Post [...]

Post Originally Published – Mar 16, 2016 Link building is often one of the most challenging areas for local businesses when it comes to their local SEO strategy. Help A [...]

Whitespark recently added multi-item rank tracking to our Local Rank Tracker; a feature update that has received rave reviews from multi-location businesses and agencies who can now track and compare [...]

Transcription (Edited for blog) E-A-T stands for Expertise, Authoritativeness and Trustworthiness. It comes directly from the Google Search Quality Rater Guidelines, which is a 160+ page document used to train [...]

Searchers can now interact with the map featured in the local pack. The map now displays zoom in and out buttons, as well as a button that opens the local [...]