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Gemini vs. Vision AI: Which One Is Better at Identifying Images?

Gabbie January 30, 2025 No Comments

In part 1 of this 2-part series, we looked at the power of photos on your Google Business Profiles (GBPs) and I shared some screenshots of Google’s Cloud Vision API…

How to Optimize Your Google Business Profile for Engagement

Gabbie November 20, 2024 No Comments

Engagements are always big news! Google thinks so, at least according to analysis of the Google API leaks which suggests that user behavior is a major ranking factor. You want…

16 Common Local SEO Mistakes and How to Avoid Them

Gabbie November 6, 2024 No Comments

If I could turn back timeIf I could find a wayI’d take back those local SEO mistakesAnd say, “Yay!” Let my repurposing of a chart-topping 80s anthem serve to illustrate…

Mika Lepisto

Whitespark May 27, 2024 No Comments

I value Whitespark’s newsletter for its actionable tips. Along with Darren’s LinkedIn posts, it gives me a pulse on what’s going on in the local SEO space.

Mike Blumenthal

Whitespark March 27, 2024 No Comments

It’s a highly visual tool that makes ranking changes apparent over time in way that is easy for businesses to understand. It reports on the sites that I am interested…

David Mihm

Whitespark March 27, 2024 No Comments

The Google Business Profiles tab is the most valuable Enterprise local search product to come along in at least 5 years, maybe ever. It’s insanely accurate at identifying Google duplicates…

Kane Jamison

Whitespark March 25, 2024 No Comments

Whitespark’s citation building service has been a great resource for our citation campaigns. Knowing that their team is trained and capable of producing good work allows us to focus on…

Offer Posts Get Prominent New “Deals” Tab on Mobile, Callouts in Maps App

Whitespark April 26, 2022 No Comments

If you manage a Google Business Profile, be it your own or a client’s, you know the benefit of updating your profile with regular Offer Posts. This type of Post…

2021 Local Search Summit – Day 3 Action Items & Recommendations

Whitespark October 1, 2021 No Comments

The #WLSS is officially complete and our final event day covered E-A-T, Google Justifications, reports, effective copywriting and more. We opened the day discussing Diversity and Inclusion in Digital Marketing…

2021 Local Search Summit – Day 2 Takeaways & Advice

Whitespark September 30, 2021 No Comments

Day 2 of the #WLSS was filled with everything from content strategies to automation to scaling key SEO drivers and more. Our heads are spinning from all of the knowledge…

Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.

Archives

Gemini vs. Vision AI: Which One Is Better at Identifying Images?

How to Optimize Your Google Business Profile for Engagement

16 Common Local SEO Mistakes and How to Avoid Them

Mika Lepisto

Mike Blumenthal

David Mihm

Kane Jamison

Offer Posts Get Prominent New “Deals” Tab on Mobile, Callouts in Maps App

2021 Local Search Summit – Day 3 Action Items & Recommendations

2021 Local Search Summit – Day 2 Takeaways & Advice

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