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Receive email alerts about updates as they happen — or in a daily, weekly, or monthly email digest. Notifications are highly customizable, so you can cut through the noise and only get emails for updates you care about.
Sometimes Google updates your profile with valuable info... For everything else, you can tell Google to beat it. With the click of a button, we'll revert the updated field back to its previous state. You can also bulk-reject updates and save even more time!
From the moment you import your location to the Local Platform, we'll keep track of all the changes made to your Google Business Profiles — whether they're made by you, Google, or that lemon head, Toby from HR.
Get out of Google’s frustrating “NMX” interface and make editing and optimizing your business info a breeze — whether you’ve got 1 Google Business Profile or 500.
Manage info across all of your Google Business Profiles from one convenient dashboard, even if they’re in separate accounts. Oversee updates, catch problems, and optimize your Profiles better and faster than ever!
Save TONS of time making changes for your multi-location business. Edit hours, description, categories, services, phone numbers, and more across multiple locations in a few clicks.Â
Services on your Google Business Profile can help you get rankings and find new customers — but Google's interface for adding them is a little clunky. Our enhanced services interface helps you get all the right ones added to your Profile in a jiffy!
You don't need to be a web developer (or pay one) to get a great website! Generate a slick, search engine optimized website for your local business that pulls the details in from your Google Business Profile so it's always accurate and up to date. Learn more about GBP Websites
Get more out of GBP — whether you’ve got one Profile, 500 Profiles, or you’re managing Profiles for your clients.
Don't see your question here? Find more answers in our help center or connect with our support team!
Local Platform is a web-based platform being developed by Whitespark that is designed to make local SEO and Google Business Profile management easier for everyone.
Google regularly updates the information contained in Google Business Profiles based on user reports and other sources, usually without any warning or intervention from profile owners or managers.
These updates can be helpful, like adding new categories that are relevant to your business — but they can also be frustrating, like making undesired or inaccurate changes to your business name, phone number, hours, etc. Oftentimes these updates can even harm your rankings
It can be challenging to keep on top of all these updates, and the workflow for accepting/rejecting them within Google's interface is slow and tedious. These annoyances compound when you manage multiple Business Profiles.
The Local Platform helps streamline the workflow, and keep you in the know about any changes being made to your Business Profiles, while also providing a better interface for managing your business info on Google.
When an update is showing in Local Platform for one of your locations, that means a change has already been made to your Google Business Profile, either by Google or by an owner/manager of the profile.
When you reject an update, we push the existing value from Local Platform back to Google, thus overwriting the change Google made, saving you tons of time while also avoiding a potential ranking disaster.
Yes. Each update identifies its source, and you can filter by source to view only updates from one or the other. Pretty slick if we do say so ourselves.
If you’re reading this, it almost certainly is!
Users managing a single Google Business Profile will benefit from update notifications, a superior experience managing updates, and a better overall interface for managing business info.
Users managing multiple Google Business Profiles, like multi-location companies and SEO agencies, will see the same benefits — and will save even more time and hassle for every additional GBP they add.
