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Category: Uncategorized

Are Virtual Service Businesses Eligible for a Google Business Profile?

Gabbie March 12, 2025 No Comments

No, virtual service businesses are not officially eligible for a Google Business Profile, as Google requires businesses to serve customers face-to-face, though some exceptions for formerly in-person service providers operating…

Are Virtual Offices and P.O. Boxes Eligible for a Google Business Profile?

Gabbie March 12, 2025 No Comments

No, businesses with addresses at virtual offices or P.O. Boxes are ineligible for Google Business Profiles. In some cases, a business may struggle with the scenario of their address not…

How Often Should I Update Content for SEO? Free Freshness Distance Calculator

Whitespark March 5, 2025 No Comments

If you want your website to rank higher, you need to keep your content updated regularly. According to a recent leak, Google considers content “fresh” if around 30% of it…

Gemini vs. Vision AI: Which One Is Better at Identifying Images?

Gabbie January 30, 2025 No Comments

In part 1 of this 2-part series, we looked at the power of photos on your Google Business Profiles (GBPs) and I shared some screenshots of Google’s Cloud Vision API…

Photos for Local SEO: Why They Matter and How to Get Them Right

Gabbie January 22, 2025 No Comments

If there was a local SEO superhero, they’d have the power of… PHOTOS! Fortunately, though, you don’t need a cape to wield local business photographic superpowers; you just need a…

Fake AI Reviews Are Ruining Google. What Can We Do?

Gabbie January 16, 2025 No Comments

The next two years are going to be a very rough ride for both local brands and their customers, according to the findings of The Transparency Company’s must-read report: The…

10 Expert Tips for Taking Great Photos for Your Google Business Profile

Gabbie January 14, 2025 No Comments

As a commercial photographer who’s primarily focused on creating content for the purpose of helping businesses be better found, seen, and trusted online, I see people make a lot of…

19 Local Search Developments You Need to Know About From Q4 2024

Gabbie January 9, 2025 No Comments

I’m as happy as a lark that my long-standing quarterly roundup series of need-to-know local search developments has found a new home here at Whitespark. Four times a year, this…

3 Ways to Diversify Your Local Business Reviews

Gabbie January 7, 2025 No Comments

Most people only focus on getting Google reviews because they get the most visibility and they impact your Google rankings. But the truth is, diversifying your reviews is extremely important.…

Coping with Google Disappointments: What to Do When You Feel Let Down

Gabbie December 18, 2024 No Comments

What can you do when some aspect of how Google is handling your digital assets is taking an emotional toll on you? The above screenshot from the Google Search Console…

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Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.

Category: Uncategorized

Are Virtual Service Businesses Eligible for a Google Business Profile?

Are Virtual Offices and P.O. Boxes Eligible for a Google Business Profile?

How Often Should I Update Content for SEO? Free Freshness Distance Calculator

Gemini vs. Vision AI: Which One Is Better at Identifying Images?

Photos for Local SEO: Why They Matter and How to Get Them Right

Fake AI Reviews Are Ruining Google. What Can We Do?

10 Expert Tips for Taking Great Photos for Your Google Business Profile

19 Local Search Developments You Need to Know About From Q4 2024

3 Ways to Diversify Your Local Business Reviews

Coping with Google Disappointments: What to Do When You Feel Let Down

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