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Are Seasonal Businesses Eligible for a Google Business Profile?

By Miriam Ellis
on March 12, 2025
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Yes, seasonal businesses are eligible for a Google Business Profile as long as they have year-round signage and follow Google’s guidelines for setting seasonal hours and marking temporary closures in the off-season.

The above screenshot from Google’s eligibility guidelines document nearly sums up the whole answer to this question. Seasonal businesses are definitely allowed if they feature year-round signage. The only other thing you need to know comes straight from the main guidelines about hours for seasonal businesses and features the necessary links for setting special hours and for marketing your business as temporarily closed in the off-season:

​If your business has seasonal hours, use the following guidelines:

  • During the season your business is open, set your regular hours of operation. You may set special hours for holidays, temporary closures, or other events.
    • You can also indicate that your business is open only for a specific seasonal period in your business description.
  • During off-season, you can mark your business as temporarily closed.
    • Set your regular business hours when your business reopens.

Miriam Ellis is a local SEO columnist and consultant. She has been cited as one of the top five most prolific women writers in the SEO industry. Miriam is also an award-winning fine artist and her work can be seen at MiriamEllis.com.

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