Page 3 – Whitespark

19 Local Search Developments You Need to Know About From Q4 2024

Gabbie January 9, 2025 No Comments

I’m as happy as a lark that my long-standing quarterly roundup series of need-to-know local search developments has found a new home here at Whitespark. Four times a year, this…

3 Ways to Diversify Your Local Business Reviews

Gabbie January 7, 2025 No Comments

Most people only focus on getting Google reviews because they get the most visibility and they impact your Google rankings. But the truth is, diversifying your reviews is extremely important.…

Coping with Google Disappointments: What to Do When You Feel Let Down

Gabbie December 18, 2024 No Comments

What can you do when some aspect of how Google is handling your digital assets is taking an emotional toll on you? The above screenshot from the Google Search Console…

Does Schema Deserve Space in Your 2025 Local Search Marketing Plan?

Gabbie December 5, 2024 No Comments

Confession time: I’ve never really been sold on the concept of schema for small local businesses because 1) it places a not-insignificant burden on business owners to implement, and, 2)…

What is a Local Citation?

Whitespark December 2, 2024 No Comments

Imagine you’re a small coffee shop nestled in the heart of your town, but potential customers can’t find your business online. Enter local citations—the unsung heroes of local SEO that…

How to Optimize Your Google Business Profile for Engagement

Gabbie November 20, 2024 No Comments

Engagements are always big news! Google thinks so, at least according to analysis of the Google API leaks which suggests that user behavior is a major ranking factor. You want…

How to Get More and Better Local Business Reviews

Gabbie November 13, 2024 No Comments

Recently, we looked at the rainbow of six outstanding local business review powers. Now that you understand the full spectrum of their potential to help you operate a better, more…

16 Common Local SEO Mistakes and How to Avoid Them

Gabbie November 6, 2024 No Comments

If I could turn back timeIf I could find a wayI’d take back those local SEO mistakesAnd say, “Yay!” Let my repurposing of a chart-topping 80s anthem serve to illustrate…

Image of a review in GBP showing where to find "Report review".

How to Remove Fake Reviews from Google

Whitespark November 4, 2024 No Comments

Businesses struggle to deal with the effects fake Google reviews have on their Google Business Profile (GBP) search engine rankings. Sadly, receiving phony reviews on your GBP is not a…

Why Local Business Reviews Are So Important

Gabbie October 30, 2024 No Comments

Onboarding a new employee to your in-house marketing team or digital marketing agency? Need to get ahead of your competition in Google’s local packs and Maps? Today’s column is for…

Archives

19 Local Search Developments You Need to Know About From Q4 2024

3 Ways to Diversify Your Local Business Reviews

Coping with Google Disappointments: What to Do When You Feel Let Down

Does Schema Deserve Space in Your 2025 Local Search Marketing Plan?

What is a Local Citation?

How to Optimize Your Google Business Profile for Engagement

How to Get More and Better Local Business Reviews

16 Common Local SEO Mistakes and How to Avoid Them

How to Remove Fake Reviews from Google

Why Local Business Reviews Are So Important

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