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Does Schema Deserve Space in Your 2025 Local Search Marketing Plan?

Gabbie December 5, 2024 No Comments

Confession time: I’ve never really been sold on the concept of schema for small local businesses because 1) it places a not-insignificant burden on business owners to implement, and, 2)…

What is a Local Citation?

Whitespark December 2, 2024 No Comments

Imagine you’re a small coffee shop nestled in the heart of your town, but potential customers can’t find your business online. Enter local citations—the unsung heroes of local SEO that…

How to Optimize Your Google Business Profile for Engagement

Gabbie November 20, 2024 No Comments

Engagements are always big news! Google thinks so, at least according to analysis of the Google API leaks which suggests that user behavior is a major ranking factor. You want…

How to Get More and Better Local Business Reviews

Gabbie November 13, 2024 No Comments

Recently, we looked at the rainbow of six outstanding local business review powers. Now that you understand the full spectrum of their potential to help you operate a better, more…

16 Common Local SEO Mistakes and How to Avoid Them

Gabbie November 6, 2024 No Comments

If I could turn back timeIf I could find a wayI’d take back those local SEO mistakesAnd say, “Yay!” Let my repurposing of a chart-topping 80s anthem serve to illustrate…

Image of a review in GBP showing where to find "Report review".

How to Remove Fake Reviews from Google

Whitespark November 4, 2024 No Comments

Businesses struggle to deal with the effects fake Google reviews have on their Google Business Profile (GBP) search engine rankings. Sadly, receiving phony reviews on your GBP is not a…

Why Local Business Reviews Are So Important

Gabbie October 30, 2024 No Comments

Onboarding a new employee to your in-house marketing team or digital marketing agency? Need to get ahead of your competition in Google’s local packs and Maps? Today’s column is for…

Are Social Media Posts a Good Fit for Google Business Profiles?

Gabbie October 23, 2024 No Comments

It’s one of the most awkward experiences in life, not knowing how to act in a situation that’s totally new to you. First job interview, first public speaking engagement? First…

How to Rank a Service Area Business in Multiple Cities Using City Landing Pages

Whitespark October 22, 2024 No Comments

If you run a service area business, you probably want to rank outside of your own neighborhood — outside of your city, even. The problem is, Google’s local algorithm is…

Do Service Areas Impact Rankings in 2024?

Gabbie October 21, 2024 No Comments

If you’ve been following Whitespark, you know that our annual Local Search Ranking Factors survey has always shown that setting service areas on your Google Business Profile does not help…

Archives

Does Schema Deserve Space in Your 2025 Local Search Marketing Plan?

What is a Local Citation?

How to Optimize Your Google Business Profile for Engagement

How to Get More and Better Local Business Reviews

16 Common Local SEO Mistakes and How to Avoid Them

How to Remove Fake Reviews from Google

Why Local Business Reviews Are So Important

Are Social Media Posts a Good Fit for Google Business Profiles?

How to Rank a Service Area Business in Multiple Cities Using City Landing Pages

Do Service Areas Impact Rankings in 2024?

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