Citation Audit & Cleanup Service
We’ll find, fix and enhance your listings on the top business directories based on your location.
What is a citation audit?
A citation audit is a careful analysis and inventory of a business’ existing citations on top directory sites. This is a critical first step in any local SEO strategy. Once the citation audit is complete and the business has a detailed catalogue of their citations, they need to fix any inconsistencies, remove duplicates and claim their listings.
Take Control of Your Citations
With the multitude of online channels consumers are using to find your business (search engines, directories, review sites, social networks, mobile apps, etc) it is more important than ever to ensure that the information they receive is correct. Inaccurate business details, like a wrong phone number, old address, or incorrect hours, can be detrimental to your business and negatively impact your local search rankings. Investing in accurate business information and ensuring consistent up-to-date data will help enhance your local visibility and opportunities for engagement.
Google Listing Troubleshooting & Optimization
We’ll make sure your Google listing is problem-free, perfectly optimized, and appeals to customers. This step is crucial: if anything’s wrong with your Google listing, you’re less likely to show up in the local results.
Perfect Your Citation Profile
In local search there are specific citations that have a direct impact on your local search visibility. We work through these top sources and ensure they are accurate and enhanced..
Increase Local Rankings
Experts agree that citation consistency is critical to your ability to rank. We optimize all your top listings and eliminate inconsistencies, which help improve your local ranking factors.
Save Time
Trying to get listed on all the important business directories is a tedious and complex task. From discovering where you are already listed, to removing duplicate listings, and verifying your listings ownership; the process could take well over 30 hours. Outsource this work to us and do something better with your time.
Don’t Rent Your Listings. OWN Them.
You have complete control over all the listings we claim and update. You don’t have to pay a yearly fee to maintain your listings. You will have usernames and passwords for all your listings and willl be able to easily update them anytime.
The Top Directory Sites
Click View All to see the Top 50 US citations and the Top 30 citations for Canada, Australia and the UK.
United States
Canada
United Kingdom
Australia
Meet the Team
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Your Citation Team
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Just a few of the
events our team
members
have spoken at:
What We Do
Find Incorrect &
Duplicate Citations
We’ll complete a comprehensive citation audit to find all your correct, incorrect, and duplicate citations on our list of the top sites.
Add Any Missing
Listings
While your business is likely already listed on many of the top sites, you may be missing some listings, especially if your business is relatively new. We will get you listed.
Fix Top
Citation Sites
We’ll analyze, cleanup and enhance your business listings on all of the top important citation sites for your country (U.S., CAN, UK, AU).
Fix Data
Aggregator Listings
We’ll carefully analyze, cleanup, and enhance your listings on all the major data aggregators (InfoGroup, Localeze, Acxiom, and Factual for US businesses; Yellowpages.ca, Industry Canada for Canadian businesses). Data aggregators syndicate business information to a large number of websites and online platforms, so having them fixed and complete is of critical importance.
Coordinate Phone
Verification
We’ll schedule a time with you to work through phone verifications; which are required to update listings on some of the top directories and data aggregators.
Comprehensive
Reporting
We provide you with a detailed report containing all your citation details, actions taken, status, and login information.
What Others Are Saying
After moving to a new location for the third time in my fourteen year career, I hired Whitespark for a Citation Audit & Clean-up Service after reading positive reviews on DentalTown. I found Whitespark and Director of Local Search, Nyagoslav Zhekov, to be responsive, efficient, and knowledgeable throughout the process. Once the project was complete, it was very evident that I made a smart decision hiring the experts at Whitespark instead of using the “do-it-yourself” approach.
I’ve worked with Whitespark from agency side to in-house over the last 4 years. Whether it’s for a small-medium business or a large fortune 500 company, Whitespark has delivered superb results. They demonstrate their authority and knowledge of local SEO in Canada and continue to be on the leading edge. I would highly recommend Whitespark to anyone looking for a reliable and results driven local SEO company.
Whitespark, specifically James Dreesen, did a great job with our citation cleanup and audit. The customer service was fantastic all around and it was a successful venture. They were easy to reach, very nice to talk with and extremely fast. I have nothing but great things to say about Whitespark.
The team at Whitespark was easy to work with and helped me with my business address change promptly & painlessly. I’ve worked with them before on citations, and that was great too! Highly recommended.
Our Citation Cleanup Service
vs Automated Solutions
Service Detail
Automated Solution
Service Detail
Site coverage
Automated Solution
Limited to the sites in their network which often don’t include the most important sites.
We are not limited by API agreements, so we always prioritize the highest value sites. The sites we select have direct authority at Google and distribute data to many other sites in the local search ecosystem.
Service Detail
Listing discovery
Automated Solution
Limited by the data you feed the system, and prone to miss duplicates and incorrect listings.
We perform exhaustive research to find all past and present variations of your name, address, and phone number, then carefully check each site to find, correct and enhance all listings using any of the variations.
Service Detail
Cost
Automated Solution
Less expensive initially, but more expensive over the long term since billing is monthly or yearly.
One-time payment with the confidence that your listings on all of the important sites were properly cleaned up and enhanced.
Service Detail
Ownership
Automated Solution
You rent. When you cancel your subscription, many of your listings are released back to their incomplete and inconsistent format.
You own. We manually set up all of your listings under an email account on your domain that you control, and our final report includes all passwords and access information for any future updates.
With an automated solution you’re paying monthly or yearly to rent an incomplete and ineffective cleanup service. With Whitespark’s manual service you’ll be making a one-time purchase of a very thorough and effective cleanup that will benefit your business ongoing.
U.S. Basic
$900
- Google Optimization
- Top 30 Sites
- 5 Industry/City Sites
- One Time Fee
- 60 Day Turnaround
- Comprehensive Report
- Phone Verifications
U.S. Comprehensive
$1200
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- Google Optimization
- Top 50 Sites
- 5 Industry/City Sites
- One Time Fee
- 60 Day Turnaround
- Comprehensive Report
- Phone Verifications
Canada/UK/Australia
$900
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- Google Optimization
- Top 30 Sites
- 5 Industry/City Sites
- One Time Fee
- 60 Day Turnaround
- Comprehensive Report
- Phone Verifications
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CUSTOM
CALL
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- We regularly work with enterprises, agencies, and multi-location businesses on custom sites lists and custom citation strategies. Please contact us to discuss a customized plan.
Frequently Asked Questions
Check out the Whitespark Help Centre for a full list of FAQ’s or send us an email directly with your inquiry.