Conversion Rate Optimization with Aaron Weiche | Ep.14 | Get RANKED on Google Maps Step by Step

What makes a good website headline?

  1. Making it all about the customer (think “you”, not “me”).

  2. Utilizing your main keywords.

  3. Using converting language (stress-free, professional, etc.).

  4. Including numbers (the most universal language).

We discuss this and much, much more in today’s extra long episode, where Aaron shares his expert conversion rate optimization advice on Anne’s website.

Watch Episode 14 here:

Follow the complete series on Whitespark’s YouTube channel

And be sure to check out Aaron’s incredible lead generation tool, Leadferno. It’s awesome!


Darren Shaw

Darren Shaw founded Whitespark in 2005. The company specialized in web design and development, however, Darren's passion and curiosity for all things local search led Whitespark to focus primarily on local SEO in 2010 with the launch of the Local Citation Finder, followed by the Local Rank Tracker.

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