If I could turn back timeIf I could find a wayI’d take back those local SEO mistakesAnd say, “Yay!” Let my repurposing of a chart-topping 80s anthem serve to illustrate…
Onboarding a new employee to your in-house marketing team or digital marketing agency? Need to get ahead of your competition in Google’s local packs and Maps? Today’s column is for…
It’s one of the most awkward experiences in life, not knowing how to act in a situation that’s totally new to you. First job interview, first public speaking engagement? First…
If you run a service area business, you probably want to rank outside of your own neighborhood — outside of your city, even. The problem is, Google’s local algorithm is…
If you’ve been following Whitespark, you know that our annual Local Search Ranking Factors survey has always shown that setting service areas on your Google Business Profile does not help…
There is no greater disruption of the online marketing of your local business than realizing your Google Business Profile (GBP) has become unverified, suspended, or disabled. You drop everything if…
By the time you’ve gotten your first Google Business Profile verified and it has gone live, you’ve already accomplished so many steps that you may feel like you never want…
What you name your local business will play a bigger role in its overall success than you might at first think. If you’re in the planning stages of launching a…
Have you ever heard of the Rolodex method for getting links? It’s my favorite! Here’s how it goes ⬇️ Grab your phone and go to your contact list. Go through…
Earlier this year, Google made the decision to delete all Google Business Profile websites on March 1st. This will leave more than 20 MILLION small businesses around the world without…
Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.
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DARREN SHAW
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