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Businesses in co-working spaces may be eligible for a Google Business Profile if they meet the following guidelines:
If you fall short of any of these table stakes, it’s likely that you will be unable to verify your listing. You may be better off listing your business at your home address and following the advice given above for home-based businesses.
One other nuance of the co-working scenario that you should know about is the risk of filtering inherent in operating at an address occupied by competitors who share your same Google business categories. For example, if you and the person across the aisle from you are both running bookkeeping services, you may find your business filtered out at the automatic zoom level of Google Maps due to being in too close proximity to another company with the same categories. You will then be in the challenging scenario of having to up your SEO and marketing game to convince Google that it is your business that deserves to be shown to the public at the automatic zoom level of Maps while your competitor is filtered out.
Miriam Ellis is a local SEO columnist and consultant. She has been cited as one of the top five most prolific women writers in the SEO industry. Miriam is also an award-winning fine artist and her work can be seen at MiriamEllis.com.
